What is Consumer to Business E-Commerce(C2B)
In Consumer to Business E-Commerce a Consumer posts his project with a set budget online and within hours companies review the consumer’s requirements and bid on the project. The consumer reviews the bids and selects the company that will complete the project. In this Model, a consumer approacheswebsite showing multiple business organisations for a particular service. Consumer places an estimate of amount he/she wants to spend for a particular service. For example, comparison of interest rates of personal loan/car loan provided by various banks via website. Business organisation that fulfils the consumer’s requirement within specified budget approaches the customer and provides its services.
Government to Business (G2B):
Government to Business refers to services delivered by government to business organizations. With the invention of G2B, governments have started providing traditional services to business organizations over the internet. Such websites support auctions, tenders and application submission functionalities.
E-Marketing is the process of considering marketing activities and achieving marketing objectives through electronic medium. It may be defined as an economic process that involves the use of computer, internet and other electronic systems and network, whereby the goods or services are exchanged and their values in terms of price are determined.
CISCO specialists define E-Marketing as the sum of all activities a business conducts through the internet with the purpose of, attracting, winning and retaining customers.
Importance of E-Marketing
E-Marketing involves the use of online networks, computer communication and digital interactive media to the marketing objectives of the organization. It enhances the functions of traditional form of marketing. Business organizations adopt marketing tactics like e-mail, banner ads, referrals, and video ads to attract and retain customers. For example, helps job aspirants to get a suitable placement at an economic cost.
E-marketing means using digital technologies to help sell goods or services. These technologies are a valuable complement to traditional marketing methods. Though businesses will continue to make use of traditional marketing methods, such as advertising, direct mail and PR, E-Marketing adds a whole new element to the marketing mix. Many businesses are producing great results with E-Marketing. Its flexible and cost-effective nature makes it suitable for small firms too.
E-Marketing gives access to the mass market at an affordable price and unlike TV or print advertising, it allows truly personalized marketing.
Specific benefits of E-Marketing include:
Global reach – A website can reach anyone in the world who has internet access. This helps to find new markets and compete globally with a small investment.
Lower cost – A properly planned and effectively targeted campaign can reach the right customers at a much lower cost than traditional marketing methods.
Measurable results – marketing by email or banner advertising makes it easier to establish effective campaign. Detailed information about customers’ responses to advertising can be obtained.
Round the Clock – With a website, customers can find out about products even if office is closed.
Personalization – If the customer database is linked to the website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy, the more you can refine your customer profile and market effectively.
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