Red17 LTD

Leaflet dispensers are an essential promotional product for almost any type of business. They allow you to share printed information with relevant readers in a smart, professional way. Read on as we review some of the leaflet dispensers we offer here at Red17.

Frame Stands

Frame stands are a low-cost freestanding display suitable for a range of different business purposes. It is an incredibly versatile product and can be adjusted in height and the head of the post rotates through 360 degrees meaning you can position your literature to face where it is can be best viewed. This product is constructed from lightweight but strong aluminium with a sturdy steel base making this a tough, durable product and a worthwhile investment. However, the limitation here is that the print on display can only be viewed in a fixed location. This is ideal for menus outside a restaurant or other types of literature that only need to be viewed temporarily but could prove problematic if it contains a lot of information that needs to be read more than once or remembered.

Media Compact A4 Portrait

This leaflet dispenser is as much about style as it is about practicality. The double sided design makes it easy to catch the eye of passers-by from multiple directions and can display six different leaflets at once without compromising on floor space. Although the design means this product needs to be placed where it can be viewed from both sides, it is extremely quick and easy to set up meaning it can be transported between different locations if necessary. This product is ideal for a business that offers lots of different services and has a lot of complex information to share with their customer base.

Sign Holders

These sign holder clear leaflet dispensers make is simple to display information neatly without compromising on branding. This product is tilted slightly for optimal viewing and it couldn’t be simpler to change the literature. Made from injection moulded clear acrylic, this leaflet dispenser makes it easy to display important information to your customers wherever necessary as the compact design makes them incredibly portable.

However, they need do to be displayed on a countertop or table meaning adequate space needs to be provided for them and a cluttered area could distract from the important messages you need to share. That being said, any business with a reception desk could benefit hugely from this product as it presents information in an eye-catching way to attract the customer’s attention.

Crest Wall Mounted Leaflet Dispenser

The crest wall mounted leaflet dispenser features 9 A4 display pockets that can be adjusted to 1/3 A4 to accommodate different leaflet sizes. A smaller 3 pocket option is also available for businesses with limited wall space or less literature. One of the great benefits to this product is it showcases all of your information in one area without compromising on wall space at all. It is also easy to see when each compartment needs refilling meaning you’ll be able to keep your customers satise only downside to this product is that once you’ve chosen somewhere to install it, it is difficult to move to a different location. That being said, it is the ideal leaflet dispenser for businesses with a lot of leaflets to offer their customers such as tourist attractions, healthcare services and travel agents.

Clear Menu Holders

As the name suggests, clear menu holders are transparent leaflet dispensers that are ideally used for cafes and restaurants to share menus with their customers. Available in a range of different sizes, these freestanding table top leaflet dispensers can display information on both sides meaning you can display double the information in a small space. This product is also available with printed bases to compliment your business branding. The only downside is that this product is not angled and will most likely need to be picked up to be read, meaning the double-sided nature cannot be used to display the same information to two people at once. However, it is the ideal leaflet dispenser for displaying special menus and offers at restaurants and bars.

Choosing the right display products for can be tricky, but the most important thing is knowing how to use them correctly to bring about the most benefits for your business.

There is no sense in investing in a product only to find you do not know how to use it to enhance your business. When used in the right way, portable display counters can reel the public in and help to educate prospective customers on your products and services.

In this article, we’ll discuss how you can make the Comet Portable Display Counter work for you. Read on to find out more about the product, where it can be used and what it is suitable for.

About the Product

The Comet Portable Display Counter from Red17 is a teardrop counter constructed from durable MDF and aluminium. This means the product can withstand a significant amount of weight without giving way and can be leaned on or stacked with products whilst remaining sturdy. It features and integral literature holder and an optional flag post can be added to the product. Available in black, birch, silver and white finishes, there is an option to suit your business branding.

The product is easy to assemble and requires no tools to set up and the light weight, waterproof materials make it easy to transport between different locations and can be used in outdoor environments. This means maximum effect for minimum effort!

Where Can I Use it?

Suitable for both indoor and outdoor use, this product can be used in almost any environment. The portable and easy to set up nature of this product make it ideal for businesses who attend a lot of trade exhibitions, tradeshows and conferences. When you’re not exhibiting, the Comet Portable Display Counter can also double as a promotion stand at your place of business, drawing attention to any new products or special offers you might have. Whether you own a retail store or a service company, a portable display counter can work with your business branding. Whatever the setting, this product can be used to drive sales and draw attraction to your business.

What Can I Use it For?

The Comet Portable Display Counter can serve a variety of purposes. The sleek, eye-catching design adds a bit of the ‘wow’ factor to any location, reeling customers in to take a look at whatever it is you choose to display. It can be used to display new products, with a sturdy tabletop that will not give way.

The integral literature holder also makes it easy to keep your leaflets and brochures organised at events, meaning your printed products will be readily available to share with prospective customers. The counter can also be used to simply direct event attendees to your exhibition stand. Do you have a new product you with to share with your customers?Offer them a sample or trial of the new goods with a portable display counter! The eye-catching design will draw attention to the product to entice the customers in and encourage them to buy your products on impulse. The possibilities are endless with the Comet Portable Display counter!

Standing out from the crowd is important for any small business. Very often, external events provide the best opportunities for these businesses to make a name for themselves and share their products and services with a large number of prospective customers and important contacts. Banners are a great tool for sharing business information in such environments, but the tool you use to display these banners is equally as important. Rigid banner stands provide a reliable solution for businesses wishing to display banners of any shape and size. Read on as we take a look at some of the best rigid banner stands on the market.

Rigid banner stands are an incredibly versatile product. They are hardwearing and are suitable for use in a variety of different environments, such as retail stores and tradeshows. Some models are also suitable for outdoor use too and can be used to help  attract prospective customers to your place of business. The wedge rigid banner stand from Fresco can be either single or double sided, depending on the environment they are placed in. The bases are available in a variety of widths; however it is possible to display graphics that are bigger than the base too. Available in custom sizes too, banners of any size can be displayed professionally in this rigid banner stand.

Another benefit of rigid banner stands is that they are portable. As these products are often placed in temporary environments, it is important to be able to move them quickly and easily. The Wedge from Total Display is a great example of a portable rigid banner stand. The compact, modern design makes it easy to transport the product to different locations making it the ideal rigid banner stand for exhibitions and tradeshows. Another factor to consider is how easy rigid banner stands are to set up. The Wedge is quick to assemble and is not only a practical product, but one that looks great too.

Catching the customer’s attention is one of the main purposes of promotional banners, so having a reliable stand to display them in is absolutely necessary. The banner stand you choose can make or break a potential customer’s first impression of your business. Smart, sleek products create the impression that the products and services on offer are of superior quality. The Triple Wide Wave stand from Pod Exhibitions has a unique curved design to catch the attention of passers by and show you’re business pays attention to detail. The vertical pillars are adjustable, so this product works for banners of different sizes and additional ones can be attached to either end to create larger displays.

Many small businesses are on a tight budget and excellent quality display products are very often not a priority. However, Red 17 offer a solution that is both effective and affordable. A cost-effective product, the Rok is a durable product that can be used over and over, featuring a moulded plastic base that can be filled with sand or water.

This provides a cheap and easy way to keep your banners stable, meaning they are suitable for use outdoors in harsh weather conditions. Easy to use and available in black, this is the ideal product for any business who wishes to display banners both on their business premises and at external events.

Choosing the right rigid banner stand means you’ll not only have a highly functional product to display your banners in, but one that looks great too and compliments your business’ branding. Red 17 are leading suppliers of a wide range of banners and banner stands, including a number of rigid banner stands. We understand the importance of displaying your promotional products in an effective way, and endeavour to provide you with high quality, long-lasting products you can rely on again and again.

Pavement signs are a portable and safe tool that are ideal for use in areas with lots of pedestrian traffic. As the name suggests, they are most typically found on the pavement outside a shop, but are also great for use at trade shows and exhibitions too. Their purpose is simple - to catch the attention of the passers-by and tempt them into your business. A cost-effective and versatile tool, as the information on pavement signs can be easily changed, meaning there is no need to re-purchase every time information changes. With so many types of pavement signs readily available, the tricky part is deciding which one will prove to be the most beneficial. Read on as we share our handy tips to make sure you choose the right pavement sign for your business.

A-Frames

A-frames are a type of pavement sign that is suitable for both indoor and outdoor use. Although these were traditionally made from wood, in recent years they have been more readily constructed from aluminium or powder-coated steel. These metals make the frames more durable than wood, however some wood options are still available. A-frames are a great option for businesses that are short on storage space as they are completely collapsible and easily transportable for different locations, making it easy to bring them inside the premises at the end of trading hours. They are also available in a wide range of styles including chalkboard and poster frame, making it easy to suit your signage to your specific business.

Chalkboard Frames

This more traditional style pavement sign allows the business owners to change the information on display at their will, making it the perfect solution for pubs and restaurants and other businesses that constantly need to update menus and offers. Chalkboard signs help to ensure that information on display is correct at all times, adding value for the customer, as it means the customer is constantly updated with what to expect from a particular business. Although chalkboard signs are typically an A-frame structure, they are available in a wide range of styles, for example the weighted base style; therefore these pavement signs are really flexible for a multitude of business sectors.

Lockable Frames

Lockable frames ensure that information displayed on a pavement is safe and secure with only those who have keys able to access the content. In areas with lots of pedestrian traffic, it is important to protect the information you display on your pavement sign from theft and vandalism. Lockable pavement signs are designed for maximum security meaning they are constructed from tough, durable materials with key-operated locks.

Weight-based Frames

Weight-based signs are ideal for outdoor use, especially in areas where there is a lot of potential for a lightweight sign to be undesirably moved. The bases can be filled with either water or sand so that the pavement sign remains sturdy, strong and in the right place to be eye-catching at all times. This can then be removed for easier transportation. Factors such as harsh weather conditions can have a big impact on pavement signs, but weight-based frames keep your signage standing in its rightful place in all conditions. Weight-based signs also help to keep your signage protected from thieves as a sign with a heavy base is much more difficult to move.

Portable literature stands are an important tool for any business who wants to share paper-based information for customers to take away. They can be used in almost any environment from a waiting area to an exhibition stand and are widely available in a variety of sizes - meaning that any type of literature can be shared. This could be anything from price lists and restaurant menus to leaflets about special events or promotions. As these literature stands are portable, they can be moved as often as needed and can be packed away efficiently. Read on as we take a look at some of the portable literature stands available from Red17.

Media Compact A4 Portrait

The Media Compact A4 Portrait is a collapsible freestanding portable literature stand with 6 display shelves. Its height makes it eye-catching to passers-by and can be used as both a double or single-sided product making it the ideal portable literature stand for tradeshow use. The compact design of this product means you can display a large amount of literature to your customers in a small space, so there is no need to worry about this product making your business premises look cluttered. The transparent acrylic shelving and steel and aluminium frame make the Media Compact A4 Portrait not only a high quality portable literature stand, but one that will compliment the branding or colour scheme of any business too. This is a versatile product that can be used in almost any business setting, and is supplied with an aluminium case for easy transportation.

Mesh Desktop Leaflet Dispensers

Mesh Desktop Leaflet Dispensers are another great portable literature stand option from Red17. They are ideal for businesses who wish to display literature on a countertop, making them one of the most portable options available. With a black powder-coated finish, this portable literature stand looks sleek and professional, complimenting both your business’ branding and the literature it contains. Available in three different sizes, Red17 offer a Mesh Desktop Leaflet Dispenser to suit you. They are also available in a number of different capacities, depending on the number of different pieces of literature you wish to display.

Media 4 Deluxe A4 Portrait

 The Media 4 Deluxe A4 Portrait portable literature stand is another space-saving product from Red 17. It features 4 unbreakable polycarbonate pockets to store your literature in and is styled to suit any businesses branding with a stylish chrome base. Suitable for any indoor event, this portable literature stand stacks each type of literature on top of each other to avoid filling up valuable floor space, whilst making sure the contents of each pocket are still clearly visible to passers-by. The single-sided design also means you can stand this product against the wall to avoid a cluttered, crowded feel. This portable literature stand is highly collapsible and is provided with a free carry case making it the ideal product for use at tradeshows and exhibitions.

Pavement signs are a great advertising tool for any business. They draw customer’s attention to your business and can be used to entice them in by announcing special offers and promotions. Pavement signs are particularly useful for businesses whose premises is situated in an area with little passing traffic as they can be placed in busier areas and point passers-by in the direction of your building. Red17 are leading providers of signage products and understand that it can be tricky to choose the right pavement sign for your business. Read on as we discuss the different types of pavement sign and how they can work for you.

A Frame Signs

A frame signs are ideal for businesses who require a larger pavement sign solution. These large, freestanding pavement signs are double-sided, meaning it will catch the attention of traffic from both directions and the large surfaces mean you can make the post of bright, eye-catching signage to reel your customers in. The A Board Sign is a high quality, fixing-free A frame from Red17. Made from lightweight aluminium, it is portable but durable making it easy to bring the sign inside out of trading hours if necessary. This pavement sign is ideal for large, weather-resistant vinyl posters and is powder coated for a sleek, easy to clean finish.

Swing Signs

Swing signs are another option for businesses looking for a large, double-sided pavement sign. Unlike A frame signs, swing signs only feature one graphics panel making them a slightly more compact option. The panel is only attached to the frame at the top, allowing it to swing in the breeze and draw the attention of passers-by. Red 17’s Swinger 4000 is a great option for businesses who require a high quality sing sign. This steel tube frame features a top-opening poster pocket with magnetic seals, making for quick and easy poster changes whilst protecting your sign.

Forecourt Signs

Forecourt signs are designed to withstand the testing conditions the outdoors brings. It is not always possible to determine the weather or any other factors your pavement sign might have to endure, so it’s important to ensure your products are ready for all conditions. The Sightmaster Pro Forecourt sign from Red17 features a water-fillable base making it strong and sturdy. It has built-in wheels making it easy to move and an anti-glare poster protector sheet to enhance visibility of your signage. This product is incredibly durable with heavy duty mounts and the sleek all-black finish compliments any business’ branding.

Chalkboard Signs

Chalkboard signs are a convenient way to share information with passers-by. They are ideal for businesses who need to change the information they display frequently, making them ideal for pubs and catering establishments who wish to entice potential customers in with their daily specials. Chalkboard signs also look very different to most other types of pavement sign, meaning they stand out and give your business the competitive edge. Our Traditional Chalk Board is a wood-finished A frame pavement sign suitable for both indoor and outdoor use. When used in conjunction with chalkboard pens the advertising opportunities are endless. Displays can be changed in a matter of minutes and can be created to complement the business’ branding.

Poster Display Signs

Poster display signs are specially designed to display printed posters on the pavement. They feature protective sleeves to shield your signage from harsh weather conditions and are a great tool for reinforcing your brand and attracting new and existing customers to your place of business. Red17’s Booster poster display sign is an A frame poster display sign with a semi-circular header. This means there is room for your business logo or any other branding you wish to display along with the poster. Easy to use, posters can be changed in a matter of seconds with a hidden release panel and the locking side arms ensure your poster will stay standing and on view for all the passers-by to see.  

As IPEX 2014 is upon us, Red17 are attending to get part of the action as experts in print and signage products. Read on to discover the best highlights of IPEX 2014.

The award-winning ExCel exhibition and conference centre situated in London’s Docklands area hosts the most significant printing, communications and publishing event in the UK. IPEX is the flagship print and media event in 2014 and aims to present an interesting array of innovative solutions and opportunities for print technologies.

The event endeavours to present IPEX as a pioneer of print productions as it adapts to best fit the changing face of print in the digital age. From the 24th to the 29th of March, Ipex has unveiled an accomplished exhibitor list, showcasing the latest global technologies in print production. The impressive list contains names such as Ibis, Hans Gronhi and digital solutions experts Fujifilm who will be partnering up for the first time with Horizon UK. The six day exhibition offers businesses a chance to make their mark, interact with experts, thought leaders and consumers; as well as getting important media exposure.

The event has undergone a crucial change in direction as a consequence of high-profile brands like Canon, Heidelberg and Xerox deciding to withdraw their applications over worries that IPEX 2014 would not reflect their brand purpose and could not be seen as the best way to augment their ROI. In spite of this, the various withdrawals have been an incentive for IPEX to reflect on it’s role as a platform for visionaries within the printing and communications sector in 2014 and has carried out international visitor research, including over 100 thorough interviews and feedback from an online survey completed by 1,600 past visitors.

The customer research highlighted certain trends that visitors would like to see Ipex incorporate whilst going forward. Consequently, although the exhibition is absolutely the place for print service providers in 2014, IPEX has broadened the event to include factors such as the rise of digital tech and the importance of multi-channel marketing. IPEX therefore maintains its stature as a flagship trade show, but is showing itself to be a prominent leader in promoting the advances in print technologies.

IPEX 2014 is sure to galvanise the print industry by enveloping the changing face of marketing in a rapidly progressing worldwide communications landscape. But underpinning this will rest on the success of the accomplished content strategy, taking visitors on a comprehensive journey of discovery, engaging the audience through every characteristic of the print industry. The rich content programme strives to inspire and educate, in a way that will surely electrify the businesses exhibiting at the event.

In addition to this, there will be a World Print Summit, a platform for leading experts in print, media and communications to deliver personal speeches, this will be an invaluable experience for any business looking for fresh, market insight. Masterclasses will also take place during the event, touching on real life events and focusing on optimising production efficiency. What’s more, IPEX 2014 will emphasise on the importance of young people, and will welcome presentations from students as well as offering career advice and most importantly inspiring creative ideas and thought leaders for the future. In a changing print environment, it is only natural that IPEX should strive to reflect this, proving it’s irreplaceableness to business success and market insight.

Different businesses require different types of signage product and for cafés, café banner stands are essential. They are ideal for sectioning off outside seating areas from the rest of the street and are affordable means of sectioning off areas of your space for different purposes. Not only can they be used to mark the outside perimeter of your premises, but they are a great advertising tool too. With such a large space to showcase your brand, café banner stands have the power to attract countless new customers to your establishment. Read on to take a look at some of the products Red 17 offer.

Deluxe Café Barrier

The Deluxe Café Barrier is a premier quality café banner stand that is sure to improve the visibility of your business with a 775mm high graphic area. Depending on the area you wish to place this product in, there are a number of banner widths available from 1000mm to 2000mm. With chrome finished bases and posts, not only does this product look great but it is sturdy and reliable too and can withstand winds of up to 18mph. This café banner stand is really easy to assemble and can be expanded with additional components. The kit contains a single sided graphic banner with 2 posts and bases, a cross rail and spring clips, but individual components are also available from Red17.

Economy Café Barrier

The Economy Café Barrier is a great value café banner stand. Don’t be fooled by the low price mark - this product is extremely durable, supported by a strong cross arm. The graphic banners are fitted to the cross arm with a traditional loop fixing and have a 675mm tall graphic space. This product is also available in a variety of banner lengths ranging from 1000mm to 2000mm. The black powder coated posts and bases look sleek and compliment the branding of any business, and at 6.1kg each, can withstand winds of up to 18mph. This system includes a single sided graphic banner, 2 posts and base units, a cross arm and spring fittings.

Café Barrier Banner

Café Barrier Banners are another café banner option from Red17. They feature full colour solvent printed quality PVC banners with hard wearing brass eyelets or hem welding. These banners are designed for use with both the Deluxe and Economy Café Barriers and so are available in a variety of sizes. This is a personalised service and when you buy this product from us, a member of the Red17 graphics team will contact you to discuss your print requirements, ensuring that we provide you with a product that suits your needs perfectly.

The lectern that you choose can say a lot about your work, company or environment you’re in. Lecterns are situated for a speaker or informer in various environments, from churches to lecture halls, conference rooms to town halls and assembly rooms. Wherever they are situated, you must ensure that they are suitable for their environment and practical, as well as projecting a professional appearance to listeners and audiences. With various types of lecterns, Red17 has listed their great selection, so you’re bound to find one to suit your needs.

Lecturn Portable Display Counter

The Lecturn Portable Display Counter is one of the best selling, top ranges that Red17 has on offer. Its popularity is due to its easy assembly and storage, as it’s a flat pack lectern it means you can take it with you wherever you go, as well as being easy to store away when it isn’t needed. Not only is this lectern highly practical, it’s extremely professional, sleek and aesthetically pleasing - ensuring your time behind the lectern portrays a professional stance. The lectern is available in either a birch, black, silver or white thermoformed finish and is constructed from flexible MDF and composite materials. It’s acrylic angled top shelf ensures any notes or paperwork are secure and easy to access.

Panel Front Lectern

If you’re looking for simplicity and practicality, then the Panel Front Lectern is the right choice for you. This practical mobile lectern is of simple design that looks the part and is suitable for all working or social environments. The lectern features two shelves, one for paperwork and notes and another lower accessory shelf for easy storage for any extra items. It’s easy to move from place to place with its wheel mobility and it’s structured from four castors, two of which lock together.

Laminate Folding Desktop Lectern

If you’re not looking for a standing lectern, then the Laminate Folding Desktop Lectern is an alternative option. This traditional table top lectern is suitable for any environment, especially if you’re looking for a more relaxed presentation. Although it is suitable for more casual environments, its sleek and professional beech or anthracite finish ensures that the lectern looks the part. This lectern is also a flat-pack piece, meaning it can be stored away easily and efficiently.

V Counter

The V Counter is available in two formats, the Standard and the Deluxe. The Standard lectern has an open back and the Deluxe has a lockable back and integral shelf, ensuring roomy storage and security. The V Counter offers easy cable management and is available in two shape options, keystone or oval. You can even have your own printable graphic included in the price.

Banners & banner stands may not be the most obvious tool to keep under your belt, but it’s one that is a huge investment to any business owner, on a small or large scale. With so many different types of banner stands as well as their wide range of purposes, there are banner & banner stands available to suit every need.

Outdoor Promotion

By investing in outdoor banners & banner stands, you’ll be giving your business around the clock publicity, seven days a week. You may already have loyal customers who know of your location and the products you sell, however, banners & banners stands are great to attract new custom and a higher footfall. Situate your banners & banner stands outside your store or on the high street, wherever you expect to get the most footfall. This is long-lasting promotion you can’t miss out on for such a small investment.

Red17’s huge range of banners & banner stands include outdoor banner stands. The Polar Outdoor Banner Stand is adjustable in both height, width and weight, meaning you can situate it in most locations. Made from sustaining eyeletted PVC and mesh substrates, this banner stand can tolerate various weather conditions.

Indoor Promotion

Indoor banners & banner stands are useful in many ways. Situate banner stands by point of sale displays or products on offer, or simply use them just to promote your brand identity. They can even be used in your visual merchandising or window displays, offering an enticing visuals for shoppers and passers by.

Red17 stock a range of indoor banners & banner stands, including roller banner stands, statictension banner stands, rigid banner stands, cafe banner stands and a-frame banner stands. One of Red17’s best selling banners & banner stands is The Wedge. This banner stands offers a sleek and modern look, is easily storable and to move from place to place. Red17 offer printing for the perfect banner stand product.

Exhibitions & Events

To challenge competitors at exhibitions and events, banners & banner stands are the sure way to accomplish this. By investing in an eye catching banner stand, you’ll instantly give passers-by and potential customers something visual to engage with, ensuring they spend those few extra minutes at your exhibition stand, interacting with your business and products. In addition to this, banners & banner stands promote brand identity, as well as giving a professional appearance and stance for your business.

Red17’s Thunder Roller Banner will definitely give your exhibition stand the professional edge. Whether your exhibition event is indoor or outdoor, this banner stand will serve its purpose. By investing in Red17’s Thunder Roller Banner, you’ll get expertly printed graphics with bright and enticing colours.

Literature stands are a tool often used by trade show exhibitors and can be used to display a range of printed literature products to trade show attendees and other passers by. They are usually used to hold leaflets and catalogues but there really is no limit to the type of paper products that literature stands can display. 

There are many benefits to using literature stands to showcase your business. For those who regularly attend trade shows and exhibitions, literature stands can be a simple method of presenting literature in an eye-catching, appealing way. They are easy to set up and can be used in conjunction with specially designed carry bags for easy transportation. Literature stands display your leaflets at eye level, meaning they have the potential to catch the customer's attention from a distance. If your literature is simply laid out on a table, potential customers would have to approach the booth before noticing the print products. Another benefit of using literature stands to showcase your business is they are great for making the most of a small space. Most literature stands display each product vertically, meaning there will be more space for your potential customers to move around your exhibition booth. This makes customers feel more at ease and are likely to spend longer at your stand if they are comfortable. Remember - the longer the customers sticks around, the more likely they are to purchase form your company! Red 17 offer a range of high-quality literature stands suitable for all types of business. The Media 4 Deluxe A4 Portrait is one of our best-selling literature stands and is suitable for all types of A4 literature. As it is single-sided it can be set up against a wall, making it the idea product for those who are short of space. It is also collapsible making it easy to store and transport to different locations. This product is designed to last with a metallic base and polycarbonate pockets that can be used countless times without causing any damage to the product.

Another favourite are the Clear Menu Holders. They can be used alongside a larger products used to dispense literature or simply display essential information in a small space. As well as tradeshow use, these clear PET and styrene holders are essential for retail stores and other business premises. Display information about upcoming promotions and persuade you’re customers to join your loyalty scheme around your checkout, or ensure important alerts are clearly visible to employees in your office building.

Finally, Mesh Desktop Leaflet Dispensers are another great option that can be used in conjunction with other products. They can be used to display a selection of literature products from a countertop and are ideal for businesses to offer additional information such as price lists for customers to take away. A versatile product, these leaflet dispensers can be adjusted to accommodate different sizes of literature and are crafted from sleek black wire mesh that compliments almost any colour scheme.

Marketing and advertising for any business can seem a bit daunting, but it is an especially intimidating challenge for new or small businesses. There are many methods that you can use in your advertising, from printed flyers to banner stands.

Here at Red17, we offer all of these services to you. One of the best method of advertising for new businesses that are starting out is signage products - an average business gets up to 50% of its sales from signage. Here’s our opinion on the best signage products that new businesses should invest in for instant and continuous promotion, all at an affordable price tag.

Pavement Signs

Whether your shop location is directly on the high street or stationed down a side street, pavement signs are an affordable signage product that can make a huge impact on your footfall. Pavement signs give direct information to customers about the products you sell, as well as any special offers that are on; whilst showcasing your logo the whole time. There are a range of pavement signs to choose from at Red17, from classic swing pavement signs to wedge pavement signs, all of which are at an affordable price for new companies. Place a pavement sign outside of your shop or on the high street and watch the customers walk in!

Chalkboard Signs

This type of signage product is ideal for restaurants, pubs and bars. Chalkboard signs are a great way of communicating as well as being easy to maintain and change to your businesses everyday needs. Red17 stock chalk board signs, from traditional chalkboard signs to personalised chalkboards so your logo is always visible for passers-by.

Wall Mounted Signs

One of the most useful signage products is wall mounted signs; they’re especially useful if you’re positioned on a busy high street. Customers can simply look down the high street and see where you’re located, even from quite a distance away. The range of wall mounted signs are affordable and wide in range at Red17, from an oval flange sign to projecting signs, the choice is yours!

Poster Displays Signs

This particular signage product is great for a business that has on regularly changing offers. Red17’s Poster display signs are easily interchangeable with any poster changes you want to make in accordance with your businesses offers. From switch swing pavement signs to an A1 forecourt sign, there’s plenty to choose from.

Point of Sale Signs

Signage is just as important inside of your shop as well as on the outside! Point of sale displays direct your customers to your products and services, as well as continuing advertising throughout the inside of the store. Point of sale signage products are available in wide varieties and styles from Red17, from wedge point of display signs to poster hangers, there is something to suit every type of store.

Signage products are key to any business - it informs customers of what your brand is, as well as needing to challenge competitors. The best time to invest in signage is at the start of your business, after all it will define your customer basis and if your business will survive in its early stages. Use these helpful tips on the best signage products to ensure you have the best signage on the high street!

Magnetic vehicle signs are mobile signage products used by businesses to advertise services on the go. They are available in a range of different sizes and are suitable for a wide variety of different vehicles, so whether your business uses cars, vans or lorries, magnetic vehicle signs can work for you. Read on to find out more about our signage products and magnetic vehicle signs and what they can do for your business.

Are they adaptable to every type of vehicle?

Magnetic vehicle signs can be used on most vehicles, with just a few exceptions. Because of recent developments in the automotive industry, cars and vans are often now made with a lot less metal than they were previously and contain much more non-magnetic fibreglass, which makes them lighter in weight. Also, there are vehicles on the market that are constructed from large amounts of aluminium, another non-magnetic material. That being said, magnetic metals are still widely used and it is important to find the right spot on the vehicle to hold the sign firmly in place. It is important to test this first before driving off with the magnetic vehicle sign loosely attached!

Advantages of magnetic vehicle signs

Magnetic signs can turn a vehicle into a mobile advertisement for your business. The magnetic back of the signs sticks to the metal body of a vehicle, meaning that wherever the car or van moves, members of the public will be able to see the sign. Generally, these signs contain only the essential details. This includes the business names, a brief statement of the services they offer and contact details such as phone numbers and websites.

Magnetic vehicle signs are a great product for new businesses to invest in as they are a cheap way of letting people know you exist, especially if you’re premises is not easily visible to the general public. The majority of signage products are static and so are only effective in the places where they are situated.

This type of signage products advertising is low in cost but extremely effective. However, for some businesses it is more effective than others. For example, a builder would attract a lot more trade using a magnetic vehicle sign than an accountant. That being said, they are great forms of advertisements for the majority of businesses and have been proven to drastically expand the customer bases of everything from florists and mobile hairdressers to delivery services and plumbers.

Another benefit of using magnetic vehicle signs for your business is that they are completely customisable and can be designed to suit your brand. Whether you want to include graphics or keep it simple, magnetic vehicle signs allow you to catch the attention of the public in whatever way you choose. If cared for properly, magnetic vehicle signs can last for years, or until you need to change the information they display, making them a worthwhile investment in the long run.

Order a magnetic vehicle sign for your business today from Red 17. Our signage products are produced using high quality gloss magnetic sheeting in order to make sure your sign not only looks great but lasts a long time too. Our free artwork services means there are no hidden costs; the price you see is the price you pay. We can also customise the size of your sign to fit your requirements, meaning you don’t have to miss out if your vehicle cannot accommodate the standard size! Get in touch with us today and turn your car, van or lorry into a mobile advert for your business.

The average person spends about 40 hours in the office each week. Seeing the same environment for long periods of time can create sometimes a negative atmosphere, especially if the workload is piled high or there are tense deadlines to meet. The same surroundings day in and day out can also create a sense of 'sameness' – which can end up being boring, creating an un-motivating environment to work in.

As we start this new year, Red17 suggest a new office and a new change – get rid of the dreary decor and the negative vibes along with it! At Red17, there are a lot of new office furniture products available for office furniture that not only provide dual purposes but they are also environmental friendly.

The space of your office can have a significant impact on your productivity level. Having the right products in your office that are functional and do not take much space can also add a lot more to your office, as well making your office more spacious and tidier. You don’t need to spend a huge amount of time and money fully revamping your office – just have a shuffle of furnite placing and an update to some more modern pieces for a fresh office revamp this new year. The team at Red17 have created a handy list of 5 ideal products that can give your office a new look. – have a read through and get inspired!

Ultra Smooth Whiteboard

The Ultra Smooth Whiteboard from Red17 is a must-have for any office. It is the most functional piece of office furniture that you can add or upgrade in your office. Whether you have to make flow charts, put up reminders or set task deadlines, the ultra smooth whiteboard is extremely handy. Above all, it can be cleaned easily with a dry wipe and reused without marking or staining. The ultra smooth whiteboard does not take any additional space in your office as it can be easily mounted on your office wall – both vertically and horizontally.

Eco Friendly Dual Notice Boards

Red17’s Eco-Friendly Dual Notice Board is great for those who are conscious of the environment – it’s a great message to send not only to your employees but your clients too. The notice board is constructed from timber industry bi-products and recyclable material it allows you to take part in sustaining the environment we live in. The product also provides a great 2-in-1 benefit with a dry wipe board on one side and a pinnable notice board on the other. This board is ideal for a large office where it can be used as a reminder board; it could be used in a staff room or canteen for advertisements or social information, as well as using in the office for either yourself or to share with colleges during a brainstorming session. It will provide ample space for everyone to use.

Easy-Fold Meeting Room Tables

We all know that tables in the meeting room can take up a lot of space and also offer less flexibility in terms of movement. This is quite a problem, especially when meetings are arranged and there is too much or too little furniture in the room to accommodate. Red17’s Easy-Fold Meeting Room Tables have heavy duty folding legs with adjustable feet, this means you can adapt and move the tables quickly and to the size and positioning you desire. The tables are so easy to fold and move offering a lot of flexibility for temporary or permanent fixtures; ideal for last minute meetings!

Laptop Whiteboards

Whether it’s a meeting or a team building session, hand held Laptop Whiteboards are great for an interactive and participatory session. Red17’s Laptop Whiteboards are available in A3 and A4 sizes. The boards are double-sided, providing a multiple use but also paves the way to a fun and interactive class room setting or an interactive meeting. Popular in schools across the country, Laptop Whiteboards are an essential to any classroom setting – it keeps students focused and involved, as well as making lessons more interactive and fun for them. Red17 offers these whiteboards in packs of six at a great price.

So why not have a bit of an office revamp or invest in some new products for your school? It’s a new year and a new start, so make sure that you working and learning environment offers you the best comfort and effectiveness it possibly can.

Every business owner knows that signage products are a great way to advertise your company to potential customers. But before you jump the gun and buy a full set of signage products for your business, there are several important factors to consider. Read on for Red17’s top tips on how to make your signage as effective as possible.

Make sure you give the essential facts

Customers look to signage products to find answers to the questions they are asking. Depending on the type of product you are using, nothing more than a name or logo may be necessary. For products that are used for advertising purposes, a little more information is needed.

Opening hours, contact details and price lists can all be great for bringing in new customers who know little or nothing about your business. In order for signage products to be effective, you simply need to know what it is your customers want to find out.

Make sure your colours send the right message

The use of colour on your signage products is important as the palette you use presents your business to the public in a manner that words cannot. Not using enough colour on your sign can look drab and boring, which gives the impression your business is not very exciting. On the other hand, too many colours look messy and chaotic and make your business look equally unappealing.

High contrast colours are essential. Choose two or three colours that stand out against each other look effective and ensure your signage products can be easily read.

The colours you choose can affect the mood of the customer and how they view your business. Warm tones tend to make people feel at ease and so are more likely to spend a longer amount of time at your place of business, increasing the chances of them buying product or service. For example, yellow is thought to encourage feelings of happiness and orange can bring a sense of optimism. 

Don’t clutter your signage

Customers are not drawn towards busy looking signs so it is important to keep your signage products as clutter-free as possible. Too many images and blocks of text create a sense of chaos and customers are more likely to stop reading and not consider purchasing goods or services from your business. Instead, opt for a bold, eye-catching design to grab the potential customer’s attention with a powerful statement. This will encourage customers to take notice of the message on your product and are more likely to respond to it in a positive way.

Choose your signage product materials wisely

When considering which signage product to purchase for your business, it is important to consider the longevity of the materials it is made from. The material you choose should depend on the length of time you wish to use the product for. Inexpensive materials such as vinyl and plywood are great for short-term signage products as there is no need to invest extra money in long-lasting products. However, if you need the sign to last for a long time, you will need to invest a little more money into the signage product to ensure they are made from high-quality materials that will last for time you need.

Depending on the product, hard woods, fibreglass and aluminium are good long-lasting options.

A business becomes successful when it consistently attracts a large number of customers, who consequently buy the products or services on offer. In order to bring the customers in, a business needs to promote itself in an efficient and effective way. A popular method is to use professional printed products which can be distributed and displayed in areas where the target market are likely to see them.

Printed products such as flyers are often used to promote new businesses to the public to let them know they exist. Businesses place them in highly visible locations to let members of the public know who they are, where to find them and what they do. Likewise, any big changes to the company or important events can be broadcasted using flyers. An effective flyer is eye-catching and draws potential customers in to find out more about what is on offer.

Leaflets are another literature option for businesses. These tend to be used as a more informative printed product than flyers and usually once the customer already knows about the business. For example, the might be displayed at the place of business so potential customers can find out more about the company before they make a purchase. Leaflets can also be distributed to the target market, and as they give businesses the power to share a vast amount of information, they are often used as a persuasive marketing tool.

Business cards are an important way to exchange your details with other business owners and to hand out to any potential customers you meet. Not only can they be used for networking, but many notice boards allow for advertisements on business cards only. With this in mind, it is vitally important to ensure your business cards are as visually appealing and effective as possible. An effective business card makes the most of the limited space available, sharing just the right of information with the public without looking cluttered.

Any printed product that is visible to the public automatically becomes a silent salesperson for the brand and so must represent your business in a way that reflects how you wish to be portrayed to your potential customers. The quality of a printed product contributes greatly to people’s first impressions of a business. If poor quality materials or designs are used, the customer’s impression of the business can be negatively altered. . For example, a business card professionally printed on a good quality cardstock gives off a much better impression than one printed on copy paper from an office computer. Also, it is vital that all the information on the printed product is correct, as an incorrect phone number or email address can lose custom for the business. Before distributing your literature, proof read it for spelling mistakes and grammatical errors too!

An important part of creating any printed product is ensuring all the necessary information is included. Although it is important to not cram too much information onto a flyer, leaflet or business card, forgetting vital information can mean new customers are not able to get in touch with the business and are likely to take their custom elsewhere. It is essential that people know what the next step is, whether that be visiting a store or making a phone call.

People are more likely to buy from a company they already know about, whether it is by word of mouth recommendation or noticing a sign on the way home from work. Unfortunately, businesses cannot only rely on their customers to spread the message about them, and so signage businesses require more permanent options to attract new people. Read on to discover how the right signage products can get your business noticed.

Getting Your Business Noticed

As a small business, it is important to make sure your target market know you exist and what products or services you offer. Signage products can let the general public know anything about your business, from who you are and where you are located, to what services and products you offer and any special promotions you are currently running. For small businesses, signage is often an important part of the overall marketing strategy as it is cost-effective and permanent.

Exterior Signage Products

Exterior signs let potential customers know who you are and where they can find you, as well as what you offer. There are two main types of exterior signage; building-mounted signs and ground-mounted signs. Depending on the location of your business, it may be beneficial to use both. Ground-mounted signs are targeted at passing traffic and are located close to the road so that motorists can read them as they are driving past. Building-mounted signs tend to be more discreet and are aimed at pedestrians, who are able to stop and take in the information on the sign. Although these are the most popular type of signs, other types of exterior signage products are available, such as magnetic signs for vehicles, so you can advertise your business on the move. Exterior signs act as a constant advertisement for your business, even out of opening hours. As they are located outside the store, they are visible to passers-by around the clock.

Interior Signage Products

Once you’ve enticed new customers into your place of business, it is important not to lose them at the last hurdle. Interior signage products help people to navigate the premises, making their experience with your business relaxed and enjoyable. If customers are happy with their time spent at a business, they will be more willing to part with their cash. The use of strategically placed signage products around promotional stands can encourage people to consider different products, and even make a purchase they had not intended to on entering the place of business. Interior signage should be changed as frequently as the services, products and promotions change. The purposed of interior signage is to keep customers well-informed and although a lot of the information on display needs to change, many of the products used can be used to display a number of different signs over time.

The Appearance of Signage Products

When using signage products to advertise, it is important that they make your business look appealing to the customer. Although a sign may contain all the essential information about the business, if it is not eye-catching and attractive it is not going to stand out from the rest. This means if your competitors have smarter, more professional looking signage products, you could be losing those all-important customers to them. Incorporating company logos into your signage makes your brand more memorable and therefore encourages customers to return, as they will already know they can trust your brand.