Ramon Tarruella's Internet Marketing Knowledge

Are you using LinkedIn to promote your online business? Please comment.

Hi, In this YouTube video, I'm going to teach you:

Reasons To Have Your Business Presence On LinkedIn.

LinkedIn is considered the most popular business social network. Currently, more than 30 million companies use LinkedIn for their business.

It is not only the social network for recruiting employees. LinkedIn currently has more than 690 million members.

LinkedIn is used by the marketing and sales departments of companies to attract and convert new business. It has been shown that at least 80% of leads come from LinkedIn, and 94% of marketers use LinkedIn to distribute their content.

LinkedIn can be considered a handy channel for B2B companies if this social network is used correctly. There are many tools available for LinkedIn for all types of businesses in terms of business type and size.

It is clear then that you must develop a marketing plan for LinkedIn.

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Hi, In this YouTube video, I'm going to teach you: Identifying Your Business Goals For Your Linkedin Page

Identifying Your Business Goals For Your Linkedin Page.

It is imperative to identify what your business goals are. Once you know them, it will be easier for you to come up with a marketing plan that works for LinkedIn.

Generally, the marketing goals used on LinkedIn include the following:

   • Increase the authority of your brand.    • Capture new leads.    • Send relevant traffic to your website.    • Promote your business events.

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Hi, In this YouTube video, I'm going to teach you: Why You Should Get More Specific When Choosing Your Niche

Why You Should Get More Specific When Choosing Your Niche.

Let say you have a site about technology, that's great, but technology is a whole universe. So what kind of technology do you write about? If you have to think too much to answer that question, then you need to narrow down and get more specific about the kind of technology your site shows content. Let me ask you another question. Do you know who do you are writing for?

Have you ever thought about what is the purpose of your website? You may be writing about all kinds of technology, but what kind of technology are you most passionate about? You may be writing about new technological advances that are to come. It is also possible that the way you write is very technical and is aimed at a specific audience. If so, you have managed to be specific about your niche.

This is very different from, for example, a simple site that reviews basic commercial technology. The idea that I want you to get out of this is that even though you speak of a broad niche such as technology, you can make the niche more specific simply by using a style of language that only a certain audience can understand. This can even lead you to a point where you are creating a new niche.

It is very important that you are consistent with your specific niche and style. In this way, you will be able to transform your site into something unique that no other site can offer. Sites that keep this mindset are the sites that happen to stand out from the crowd and be successful.

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Hi, In this YouTube video, I'm going to teach you: Completing The Company Profile Of Your Linkedin Page

Completing The Company Profile Of Your Linkedin Page.

On LinkedIn, your company profile will be the most important thing for your online brand. Since people who do business searches online are interested in knowing about your product and service, it is mandatory to have a complete profile.

You should take your LinkedIn Page from a basic level to a much more detailed level. By doing this, you will give your visitors much more information about your business and improve your rankings on Google.

100% completed LinkedIn profiles are known to get 30% more views. You must bear in mind that you will only have one chance to make a good impression, and this will be demonstrated on your LinkedIn company profile. By having an excellent profile on your LinkedIn page, you will get your visitors to click on your website.

When you complete your LinkedIn profile, you get many more people to find you through the LinkedIn search engine. That means that you have many more potential clients. You manage to impress them from the beginning. It will give you the credibility you need to be able to convince these new prospects.

Here are a series of tips that will help you complete your company profile on LinkedIn:

   • Make sure you complete your profile 100%, do not leave anything empty.    • Choose the most appropriate category for your business.    • Choose the right URL for your brand.    • Make sure you upload your company logo and also add your tagline.    • Make sure you don't make grammar mistakes.    • Compare your LinkedIn profile with that of your competitors and do it much better.    • Be sure to list the awards and distinctions your company has received: mention the best-known clients you have had.    • Use the space provided wisely.    • Inform people about the vision, mission, and values ​​of your company offer a description of the products and services in 3 short paragraphs.    • Add the addresses of your stores or offices.    • Add to the hashtags that are commonly used in your industry and that best suit your business.    • Add a profile photo that best describes your business.    • Add a custom button to your profile that motivates people to take some kind of action.    • Handles several languages: if your company is a multinational, you will have the possibility of placing your company name, tagline, and description in up to 20 different languages.

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Hi, In this YouTube video, I'm going to teach you: Creating A Marketing Strategy For Linkedin

Creating A Marketing Strategy For Linkedin.

Once you have completed your profile page, it is time to plan the marketing strategy you will use on LinkedIn. You should be able to answer the following questions:

   • What goals can my company meet by being on LinkedIn?    • Will I use LinkedIn to recruit, sell, connect with clients, or all of them?    • Will the marketing budget for LinkedIn, including the use of ads? When creating your marketing plan for Linkedin, you should consider the following:

   • Learn to make use of LinkedIn demographics. It is a good starting point for all those who learn to use the platform; thanks to this, you can learn what kind of audience you can find.

   • Make sure you audit your competition on LinkedIn. See how they use the platform, analyze what works for them.

• Develop a content calendar for LinkedIn.

Make a plan to post content.

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Hi, In this YouTube video, I'm going to teach you: Optimizing Your Linkedin Page For Search

Optimizing Your Linkedin Page For Search.

Having a great LinkedIn page is not enough. You have to ensure that people can find it easily. Here is where search engine optimization comes to play. You must include keywords in your company profile.

You must take care to choose words that are relevant and descriptive of your business. Ask yourself what kind of words or phrases potential prospects would type in Google search when they're searching for products and services.

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Hi, In this YouTube video, I'm going to teach you: Sharing Your Linkedin Business Page

Sharing Your Linkedin Business Page.

When sharing your page on Linkedin, you should consider the following:

   • Let people know that your LinkedIn Page is active. If you have employees, send a corporate email to them with the news.

   • Let them know how they can follow your page.    • Share the success of the people who make your business great. Find a way to connect your visitors with the strongest leaders in your company.

   • Promote your page with your customers too.    • Make use of all your digital channels such as newsletters, social media channels, and websites. When you do this, tell people what's there for them, explain what is available, from business opportunities to live LinkedIn sessions.

   • Add social media icons to the headers and footers of your website or newsletter. In this way, you will make it easier for people.

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Hi, In this YouTube video, I'm going to teach you: Growing Your Linkedin Business Page Network

Growing Your Linkedin Business Page Network.

Through content marketing, you can get new followers. There are other methods that you can use to achieve this; now, I provide them to you:

   • Share other people's content.    • Tag connections in your content promotions.    • Ask your clients to write recommendations and testimonials for your company page.

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Hi, In this YouTube video, I'm going to teach you: Posting At The Right Times On Your LinkedIn Business Page

Posting At The Right Times On Your LinkedIn Business Page.

It's crucial to post regularly and at the right times to grow your LinkedIn audience. For example, companies that post weekly achieve engagement twice as fast as those who don't. Those who post once a day achieve much higher engagement.

Regardless of how frequently you post, try to post the best times. The best times to post on the LinkedIn platform are, without a doubt, the following: 7:45 AM; 10:45 AM; 12:45 PM, and 5:45 PM EST.

Wednesday is considered to be the best day to post for B2B brands. For B2C brands, the best day to post is Monday and also Wednesday.

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Hi, In this YouTube video, I'm going to teach you: Sharing Your Linkedin Business Page Posts Using Rich Media

Sharing Your Linkedin Business Page Posts Using Rich Media.

Posts with photos and videos perform much better on social media.

The posts that use images receive 98% more comments. Create custom collages that include 3 to 4 images in a single post, making you have a higher degree of engagement.

Try to avoid stock images; your own and customized images have a higher degree of engagement. You can also upload PDFs and PowerPoint presentations to your posts.

Videos achieve five times more engagement on LinkedIn than any other type of content. The advantage of uploading LinkedIn videos is that they run automatically when people scroll through the pages.

This makes you achieve a higher level of attention in the people who see them. Additionally, the videos that you upload to LinkedIn are videos that have a higher priority.

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Hi, In this YouTube video, I'm going to teach you: What Is A Niche And Why You Should Choose One For Your Online Business

What Is A Niche And Why You Should Choose One For Your Online Business?

Every website of each online business must have a well-defined niche towards which it is oriented. In the same way, it must have defined the type of person to which it is oriented. Your website may be a general site or possibly a personal blog that does not belong to a specific niche. However, the site must have a theme or some feeling that keeps it attached. You may write on your blog about various topics such as coffee, your city, or books. Still, the way you write and connect ideas makes it identify with some existing niche. All these aspects that you communicate are related to each other to arrive at a unique idea or a specific group of people who follow a certain trend.

You must understand and know the niche you do business in if you want your site and online business to be successful. Many online site owners do not understand this basic concept. They fail to understand the niche where they operate day by day fully. This, unfortunately, makes their online sites suffer.

You must be 100% clear about your niche and what it is, especially if you use your website to promote your business online.

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Hi, In this YouTube video, I'm going to teach you: Creating And Sharing Your Content On Your Linkedin Business Page

Creating And Sharing Your Content On Your Linkedin Business Page.

Once you have your LinkedIn profile ready, it is time to start creating content. Content marketing is essential for any social media platform; therefore, LinkedIn is no exception.

Indeed, content marketing on LinkedIn can be much more successful than on another social media channel. LinkedIn has an audience of professionals who are searching for knowledge and information.

Take advantage of this by sharing your articles from your blogs, webinars, and videos about your company's topic that will be addressed to your target market. Always focus on quality; if possible, try to contact strong leaders in your niche who are always active on LinkedIn and ask them to contribute to your page.

Share content frequently, and you will build an audience that will always come back for more.

Keep in mind that you do not need a huge budget to do your content marketing. There are many free tools that you can use to create your graphics and videos. Here are the most famous ones:

   • Canva: is a free graphic design tool.    • Unsplash: is a library containing free high-quality images.    • Piktochart: is an infographic creator.    • Lumen5: convert text to video in minutes.

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Hi, In this YouTube video, I'm going to teach you: Optimizing Your Linkedin Business Page Posts To Achieve Greater Reach And A More Significant Impact

Optimizing Your Linkedin Business Page Posts To Achieve Greater Reach And A More Significant Impact.

The LinkedIn algorithm ranks posts based on the following signals: personal connections, relevance, and the likelihood of engagement. In other words, what the LinkedIn algorithm does is show content to people who may be most interested.

Here are the best practices for your LinkedIn business posts:

   • Share only relevant content.    • Capture the attention of readers by using images or videos.    • Keep the copy short. For long posts, use short paragraphs or bullet points to make them easier to read.    • Always remember to include your call to action.    • Tag people and pages relevant to your content.    • Place a question in your post to get a response from readers and thus achieve more significant engagement.    • Create LinkedIn polls to get feedback and greater engagement.    • Include up to 3 hashtags relevant to your niche and do it naturally.    • Write strong headlines for your articles.    • Try to respond to the comments you receive as quickly as possible to achieve a higher engagement level.

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Hi, In this YouTube video, I'm going to teach you: Engaging With Your Audience As A Social Media Influencer

Engaging With Your Audience As A Social Media Influencer.

Once you start posting content to your social media account, you will continuously get comments and likes on your posts. Since you are becoming an influencer, you must connect with your followers. Therefore you cannot ignore the comments that they make to your posts. You should try to answer as many as possible. In case they give you a compliment, they tell you that your posts are excellent, you should thank them, or if they ask you questions, try to answer as many of them as possible.

Likewise, an excellent way to engage with your audience is by asking them a question that goes with your post. This will get you to create a conversation and increase the degree of engagement with your audience. When you create these types of conversations, there are interactions. This creates a personal connection with your followers, which will make you much more famous and solidify your position as an influencer.

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Hi, In this YouTube video, I'm going to teach you: Things You Need To Consider When Choosing A Niche For Your Online Business

The first thing you should do when you are creating your online business is to choose what type of online business you want to have. This is achieved by choosing a niche, which has been the main topic you will speak and write about constantly.

Aspects you should consider when choosing your online business's niche.

1) Understand what a niche is and why it matters to choose one for your website. 2) How to transform your site with a general orientation into one that is niche-specific. 3) The reason why you should be as specific as possible when choosing your niche. 4) The power of creating your own niche. 5) Sites that do not fit into specific known niche categories. 6) Combine several concepts to select your niche. 7) Being specific when selecting your niche. 8) Create a new niche, become a pioneer of a new trend.

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Hi, In this YouTube video, I'm going to teach you: Selecting Your Niche As A Social Media Influencer

Selecting your niche as a social media influencer.

The first thing is to be clear in the niche in which you are going to work. In the niche in which you are going to develop as an influencer. That is why you must select it based on your interests, and it must be something that you like since you will have to create content consistently. It is also highly recommended that you already have a certain level of experience in the area where you will operate as an influencer.

Once you become an influencer, your tasks will be basically researching, generating the content, and posting it on your social media profiles. That is why it is recommended that you choose a niche that you're passionate about and which you will enjoy spending your time on.

Some influencers make combinations of 2 to 3 interests, but not beyond. If you do it very broadly, you will lose the attention of many people.

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Hi, In this YouTube video, I'm going to teach you: The Importance Of Optimizing Your Social Media Influencer Profile To The Maximum

The importance of optimizing your social media influencer profile to the maximum.

Once you have selected the niche where you want to operate as an influencer, the next step will be to choose the social networks where you will work. You must create your profiles on those networks and optimize them to the maximum so that it is attractive to your future followers. You must be clear that influencers fail to be popular on all social media networks at the same time since each social network is different from the other. In most cases, they manage to be popular on one or perhaps two social networks. That is why you should focus on promoting your content on a maximum of two social networks.

Once you have chosen the social media channels to post your content, you must create the profiles. You need to optimize them in the best possible way.

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