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Attributes to Update Your Google My Business Profile

Your Google My Business Profile As you likely know, You can directly edit and update certain factual attributes about your business on your Google My Business (GMB) business profile. However, many attributes also rely on input from customers who visit your business. Google has made some updates and added a list of attributes that help further drill down on your Google My Business profile.…

Why Google Reviews Matter & Getting Setup

It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your message. Extending the value of customer reviews, Google has factored them into its local ranking algorithm—not just the quantity of customer posts, but the quality of those reviews. This means that Google…

5 Types of Effective Email Marketing Campaigns

The idea of using email marketing for lead generation isn’t new, but there’s a good chance that many small business marketers aren’t taking advantage of some of the 5 types of effective email marketing campaigns.  Welcome Campaign A new subscriber to your list means a new chance to make a first impression. Using a free email marketing platform like MailChimp is super easy and provides the…

9 Facts About Email Marketing

3.9 billion people use email daily and it’s expected to grow to 4.48 billion by 2024 – Statista.com46% of all emails opened are viewed on a smart device – HubSpot 35% of professionals check email on a mobile device –  Jordie van RijnImplementing segmented campaigns can boost a 760% increase in revenue – Campaign MonitorAround 35% of successful email marketers send customers between 3-5 emails per…