5 Tips for Successfully Marketing Your Radio Broadcast on Social Media
Any internet entrepreneur who is worth his salt knows how powerful social media is for expanding your audience and creating a dedicated fan base. This fact is no different for online radio hosts and DJs. Building a good social presence is what will bring listeners back to your channel time and time again.
However, it isn’t enough just to create a few accounts and hope for the best. Social media marketing takes significant strategizing and manipulating the platforms to work best for you.
These five tips will help you build a social media campaign that is both manageable and successful.
In essence, the reason why creating a social media marketing campaign is so successful is that today’s audiences want to know the person behind the brand. We are living in a culture of celebrity, and even radio listeners want to feel like they have an intimate relationship with your station’s staff.
By far the best way to get results from social media is to ensure you are accessible and personable. Doing this could be as simple as updating your page with daily happenings from your life or sharing opinions about global events. However, it’s arguably more beneficial to invest your time in replying to comments and sharing other people’s posts. Doing this will create instant interactions, and fans will go crazy over a chance to get to know you.
2. Protect Your Reputation
However, since social media is all about creating a trusted and interesting reputation online, investing in this marketing strategy also requires you to dedicate effort into maintaining your online appearance.
Very often, Facebook and Twitter pages can become infected with malware and will send unsavory links and messages to your followers. Since internet security is becoming an increasingly prevalent issue worldwide, if fans see a potential virus, they will steer clear of that person or brand for good. It’s essential you don’t allow your pages to fall victim.
To prevent an infection, be sure to be stringent about what links you click. Avoid opening anything suspicious or not from a trusted sender. It’s also worth using a Virtual Private Network (VPN) when out and about, as unsecured Public WiFi hotspots are notorious for exposing your to threats. This Secure Thoughts review explains this issue in greater detail if you’re interested in knowing more.
Another crucial mistake many station owners and DJs make when embracing social media marketing is spreading themselves too thin. There are countless social networks out there, and without a specifically dedicated team, it would be physically impossible to put the time needed into each one.
Since one of the key factors of social success is regular posting, it’s much more worthwhile to dedicate your time to one specific platform and ensure you are as active as possible there.
This doesn’t mean you can’t branch out once you have a significant following, but to begin with, remember to try to tackle one website at a time.
Sometimes it’s worth experimenting with a few social networks and establishing which gets the best response before opting to put all your energy into it. Doing this means you can be sure your efforts will be going to where they are most fruitful.
They aren’t joking when they say there’s an app for everything, and it’s no different regarding social media marketing. Developers know how labor intensive using these platforms can be and have created a plethora of handy tools that can make your life easier and, therefore, improve your success.
Sendible is a fantastic conglomerate resource that allows you to post to all your accounts from one place. It also provides you with an incredible amount of analytics so you’ll know which of your efforts are paying off. It’s a great tool to use when deciding where to focus your campaign.
Another option is Flume, which is one of the best available Instagram apps for your desktop. It allows you to view, comment and even upload pictures straight from your computer, which is unarguably a massive time saver.
The biggest mistake you can make when tackling social media is basing your entire campaign on text posts. Studies have shown that internet users react significantly better to pictures, videos and infographics rather than long bodies of text.
You may be asking yourself: How can a radio station be visual? Since it’s mainly an aural experience, this can be tricky. Fortunately, there are plenty of creative solutions. Here are some ideas:
Photos of guests on the show before it airs
Live videos from inside the station
Related images of specific music, bands or genres that represent your station
Logos and banners created for each upcoming show
Infographics showing schedules and other relevant information
These things may seem simple and unimportant, but the difference it could have on your campaign is infinite. When given the opportunity, social media users will much rather interact with a captivating picture than have to read through text.
There is no doubt that if your radio station has not created a social media marketing campaign, it is selling itself short. Using these tips, you can easily get started and launch yourself on social networks today! There’s no reason to wait!
About the Author: Faith is a die-hard music fan and an occasional radio DJ. Her day job is in content marketing, and she knows how to tackle the internet in order to promote projects. She hopes her tips will help others find success!
