Basically a newsie Lex Luthor but w/ hair and a lack of scientific know-how.
He only hired Peter because he can get pictures of Spider-Man.
Runs smeer campaigns and spreads misinformation.
He doesn't use his influence for anything positive.
He has a single-minded, ill-defined hatred of Spider-Man.
Only targets Spidey even though there are other vigilantes who wear masks in NYC.
He is willing to hire assassins to kill Spidey because he's that petty.
Guy who built his company from the ground up and happened to make it big time.
A decent, if very loud and opinionated, boss who cares about his employees and is willing to risk himself for their safety.
Hired Peter, who had zero experience and was still in high school at the time, because he knew about Uncle Ben's death and knew this scraggly teenager and his elderly aunt were struggling financially. The Spider-Man photos were just a bonus.
Believes in the power of the truth and is willing to make retractions if proven wrong (even if he really doesn't want to).
Uses his influence to promote equal rights for marginalized groups (including the in-universe mutants).
Dislikes Spider-Man both because of trauma related to a masked mugger and because he's worried that the anonymity of Spidey's mask means that if he ever does go too far, then he won't face tangible consequences.
Part of why he targets Spider-Man more than other "street heroes" is because he wants Spidey to rise to the bait and prove him wrong, and also because Spidey's fights tend to cause more property damage then, say, Daredevil's.
Would only hire assassins and/or build anti-spidey tech as a last resort.
Refers to firemen and paramedics as "the real heroes." And also astronauts, because his son is an astronaut and he loves his son so much.
Once yelled at Godzilla, lived.
He was technically Peter's step-brother (via adoption) for a while, and he hated it because Peter was a troll about it.
