ITV Birthday Draw Virtual Production Shoot
Quite Brilliant worked on ITV’s Birthday Draw project as part of a multi-film shoot across five days. The production used two stages, including Quite Brilliant’s main 24m LED wall and a smaller pop-up screen, giving the campaign a flexible virtual production setup with strong visual control.
It’s a nice example of how virtual production can help brands and broadcasters create polished campaign films without relying on a standard studio backdrop. From LED screens to staged environments and production support, the project shows how Quite Brilliant brings creative ideas into a controlled filming space.















