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How users interact with brands is changing, and your marketing needs to adapt accordingly.

Digital advertising is the norm nowadays, where most marketing campaigns revolve around making users click a link to reach a website/landing page and take action. It also helps you collect first-party data and build meaningful relationships.

It’s time to upgrade your networking, and the best way to do it is by using virtual business cards. A virtual business card streamlines your networking process and helps you build meaningful connections.

It’s time to upgrade your networking, and the best way to do it is by using virtual business cards. A virtual business card streamlines your networking process and helps you build meaningful connections.

If it’s your first time hearing about virtual business cards, you’re at the right place. Here’s all you need to know about virtual business cards and how to create one for free.

What is a Virtual Business Card?

A virtual business card, also known as a digital business card or electronic business card, allows you to share your contact information in a flash and effectively build your network. It’s an online profile page that contains all your information, including:

Name: Include your full name on your digital business card. This includes your first and last name and also the middle name if you use it regularly.

Profile and background image: Set a good profile image and a relevant background image to create a fantastic first impression.

Occupational details: Clearly mention your job title or designation and the company name. If you’re a business owner, include your business name.

Contact information: Include all your contact details, including your email, phone number, address, SMS, and others that your consumers may need to connect with you.

Social media profiles: Include your social media profiles to allow people to connect with you on social media.

Web links: Mention your website URL to enable connections to visit your website and learn about your brand.

Images and videos: Include your images and videos to share more information and better educate your connections.

Creating a Dynamic QR Code allows you the flexibility to make changes in the embedded information anytime without creating a new QR code. It is especially beneficial for dynamic marketing campaigns, variable target markets, and event communication.

The 22-billion-dollar retail market has constantly been evolving to meet consumers’ expectations. The coronavirus pandemic was one of the biggest events for the retail industry, resulting in a permanent paradigm shift in consumer behaviors.

QR codes have played a significant role in reshaping the retail sector over the past few years. They’ve enabled retail brands to connect with their consumers instantly and make marketing campaigns more engaging and immersive.

Creating a Dynamic QR Code allows you the flexibility to make changes in the embedded information anytime without creating a new QR code. It is especially beneficial for dynamic marketing campaigns, variable target markets, and event communication.

A dynamic QR code carries a short redirection URL, and the information isn't encoded in the QR code itself. Therefore, you can change its URL and content without reprinting it. You can also track the scans of a dynamic QR code.

Even after being out for almost three decades, most QR code are still square-shaped. There’s nothing wrong with square QR codes, but let’s face it. They don’t look appealing. Moreover, with everyone creating similar-looking QR codes, you should make your QR codes stand out.

A circular QR code looks unique and compelling and can help you get more scans. Top platforms like Kik and Facebook Messenger are already leveraging circular QR codes.

Here’s a complete guide to a circular QR code, including how to create it, best practices, and mistakes to avoid.

Let’s get started.

Why should you create a Circular QR Code?

Suppose you develop a robust QR code strategy to boost customer engagement and brand awareness. You share the QR code on various channels and wait for the magic to happen.

But all you hear are crickets chirping. Your QR codes don’t get enough scans, and your campaign performs below expectations.

Your QR code campaign will be successful only if people scan your QR codes. Sadly, a lot of QR codes have scanning problems. If users can’t can’t scan your QR codes, it’ll result in lost conversion opportunities and a poor user experience.

The size and scanning distance are the key determinants of the scannability of your QR codes. Therefore, it’s critical to choose the right size of your QR code.

QR Code inevitably bridges the gap between online and offline marketing. Make a QR code to take customers right from your printed brochure to your company website.

With QR Code Chimp's Dynamic QR Codes, the scans are measurable - you can track total scans with time and location. You can easily do A/B testing by printing different QR Codes on various marketing media and measuring which one performs the best and on which demographics.

PDF files are ubiquitous among businesses for sharing information. They’re secure, OS-independent, and versatile, making them ideal for sharing a wide range of information in a digital form.

The pandemic has made QR codes not only popular but also essential. While the pandemic has subsided, it has paved the way for some irreversible changes. One such change is the touch-free world.