Purple Dove Media

The Coronavirus pandemic has affected brands unevenly and has been a wake-up call for every corporate and small business - leading them to surge, sink or to steadily hold on. With this and the huge growth of the internet and the near-death of many high-street shops, a revolution to ‘support local businesses’ strongly emerges. Here are our top 5 reasons to shop local and support locally owned businesses

We live in a modern time where most of our working efforts and communications are carried out over the world wide web via computers and smart devices. The internet is rapidly taking over traditional forms of content marketing and advertising forms. However, one tradition that has remained and evolved over this time is our ability to ‘communicate’ and how we do it. Most engagements we make are either between friends and family or between users and brands. Read more here...

Considering the best social media platforms for business is important for a business. With so many social media platforms on the Internet, how do you know which one is best for business, more specifically, the best for your business? Below are some insights into the best social media platforms for business to help you choose which ones are best suited for your social media marketing needs in 2021.

Pre-pandemic, most small businesses had slowly been reactive to digital transformation, whereas big high street brands (with deeper pockets and bigger budgets) had taken a more proactive approach by investing in smart devices and implementing digital marketing and advertising strategies on a large scale. Read more...

To know the importance of search engine optimisation, it is good to have some prior knowledge or basic understanding of what a search engine is and how it works. Learn more here.

In a world where we are constantly on the move with our mobile devices and immediate access to social media, it is certain that microcontent really does appeal to most of us.