Purchasetheme

Google Ecommerce Tracking is used to track the Ecommerce related information to your Google Analytics Account. Opencart by default comes with Google Analytics using which you can track:

Audiences

Acquisition

Behaviour etc

The Google Ecommerce Tracking help you to correlate your sales data with the website usage data like traffic sources, bounce, session etc.

Such type of correlational analysis required to improve the performance of your website landing pages and the marketing campaigns which you are running with google.

Today’s date almost all kind of vendors are using google Ecommerce tracking to improve their sale/revenue.

Since, the extension comes with GA Universal Code so, it updated and can be installed very quickly with your store without effecting core file of your store.

Installation Steps:

To install the Google Ecommerce Tracking Opencart Extension with you ecommerce store you need to follow the below given steps:

Download/Purchase the extension from our store.

Extract the zip and upload the extension to VQMOD folder OR You can also have the latest OCMOD based installation for New Opencart Versions OR Email us at [email protected] we will send you link to validate your domain.

Once link is validated you have to register with Google Ecommerce Tracking (if not registered) and create your account there with your email account and send us the credential at our email [email protected] ( In case you need the installation support )

Other details you have share is FTP & Admin Credentials. ( In case you need the installation support )

Developer will start the integration and the full process will take 2 to 3 working days.

To make Google Ecommerce tracking to work you need to add both the codes which is only possible through the help of extension which is ready and well tested also during install your default file did not overwrite.

Pricing Information:

Facebook Pixel Code help you to track the multiple events on your online store like

- Page View - Add to cart - Initiate Checkout - Customer Registration

The tracking will help you to create the Facebook ads more correctly and you can easily target your potential visitor and easily convert them to leads

In the same way, Facebook also introduced one Advanced matching integration which provides you the customer information like Customer Email, First Name & Last Name which will ultimately lead you to target more and more customers in a more unique way and filter your visitors to the first level only.

<script>

fbq(‘init’, ‘{facebook-pixel-id}’, {

em: ‘{user-email}’, // Values will be hashed

fn: ‘{user-first-name}’, // automatically by the pixel

ln: ‘{user-last-name}’ // using SHA-256

…

});

</script>

Now, if you still having a question why use Advanced Facebook Pixel Code?

Automatic matching increases the audience size and improve the importance and performance of your ads and the running campaigns. You can measure the efficiency of your campaign by capturing the user data from your website and send it to Facebook for analysis.

Method to setup Advanced Facebook Pixel Code:

1. Download the extension from PurchaseTheme.com or from Opencart Marketplace ( Free Installation & Support )

2. Login to Facebook

3. Go to Event Manager & Select your pixel code

4. Go to the setting tab

5. Under the Details section, select Automatic Advanced Matching

6. Select the specific data that you want to send from your website. Facebook suggests selecting email addresses and phone numbers for the best results.

Now you are DONE!

Facebook also provides the free extension but it is not successful as there are still a lot of bugs and it overwrites the default files.

When running ads through Facebook it is obvious that you want to track the visitor’s activity that visits your website and wants to buy something. In the Facebook pixel code provide your full track analysis activity which you can use to filter your ads and target your customer and maximize the chance to convert those to potential leads. Facebook pixel installation is very easy if you are not a developer/code you can easily integrate it just by pasting below code on your website's header section and get started quickly. It will start tracking your number of pageviews on a daily basis which has been redirected to your site from Facebook. There are many other events like add to cart, initiate checkout, Complete Registration so, in these case you have to be a bit technical to integrate these code to your online store/website and here the role comes of developer/coder which help you put all these things properly to your store but, this could be little difficult as you have to compromise with cost and time both and you did not know where exactly the code start malfunctioning. To Avoid these we have extract list extension that you can use for your store and do the setup very quickly which is cost-effective as well as bug-free: 1. Opencart: You can visit opencart marketplace and download the Facebook pixel code extension or else if you still need the same in a low cost you can visit purchasetheme.com from where you can download the extension for your opencart store. URL: https://www.purchasetheme.com/product/facebook-pixel-code-track-conversion-free/

Cost: $21 (FREE Installation/Support)