Insight: February 14, 2017: The Man Who Had 3,859 Rolls Royces
INSIGHT. Ok This is a very nontraditional insight. It’s also the first and likely one of very few NSFW insights I’ll ever share. I love metaphor. It’s one of the most powerful ways of impressing an idea upon someone, making something memorable. By connecting the concept you’re trying to express with a visual image or emotion, metaphors excite disparate regions in your brain and build stronger memories than facts alone or other means of narrative storytelling. Here are some articles on the importance of metaphor in effective communication.
http://centerforcoachingexcellence.com/blog/2014/7/23/leadership-conversations
http://www.peterfuda.com/2012/11/06/3-reasons-why-metaphors-are-powerful/
http://www.su.lt/bylos/mokslo_leidiniai/jmd/10_01_27/svaziene.pdf
https://www.pinterest.com/ianwthomson/visual-metaphors-in-advertising/
As someone who’s spent a lot of my life studying storytelling, I’ve thought a lot about metaphor and how it can be used to make something memorable. But try as I might, I will never master metaphor like Richard Brautigan.
Richard Brautigan is my favorite author. Unfortunately he took his own life and only ever published 10 novels. I haven’t read them all but I’ve read quite a few and love everything I’ve read. Trout Fishing in America is pretty amazing if you’re looking to learn more about him. It’s just incredible.
https://www.amazon.com/Trout-Fishing-America-Richard-Brautigan/dp/0547255276/ref=sr_1_1?ie=UTF8&qid=1487309346&sr=8-1&keywords=trout+fishing+in+america
I’m going to paste below my favorite chapter from this book. You don’t need to have read what comes before for this chapter to make sense. It’s really a standalone. I think this single chapter might be my favorite work of fiction ever. That’s a bold claim. But its true. It’s just phenomenal and there’s a lot we can learn from him about metaphor. It’s not very long – just 5 minute read or less. But If you’re in a rush or don’t have a lot of time don’t read it now. Make a mental note and come back later tonight or when you have some time to digest. You’re going to like this. Let yourself enjoy it.
The chapter is called “Sea Sea Rider”. Here is is:
The man who owned the bookstore was not magic. He was not a
three-legged crow on the dandelion side of the mountain.
He was, of course, a Jew, a retired merchant seaman
who had been torpedoed in the North Atlantic and floated
there day after day until death did not want him. He had a
young wife, a heart attack, a Volkswagen and a home in
Marin County. He liked the works of George Orwell, Richard
Aldington and Edmund Wilson.
He learned about life at sixteen, first from Dostoevsky
and then from the whores of New Orleans.
The bookstore was a parking lot for used graveyards.
Thousands of graveyards were parked in rows like cars.
Most of the kooks were out of print, and no one wanted to
read them any more and the people who had read the books
had died or forgotten about them, but through the organic
process of music the books had become virgins again. They
wore their ancient copyrights like new maidenheads.
I went to the bookstore in the afternoons after I got off
work, during that terrible year of 1959.
He had a kitchen in the back of the store and he brewed
cups of thick Turkish coffee in a copper pan. I drank coffee
and read old books and waited for the year to end. He had a
small room above the kitchen.
It looked down on the bookstore and had Chinese screens
in front of it. The room contained a couch, a glass cabinet
with Chinese things in it and a table and three chairs. There
was a tiny bathroom fastened like a watch fob to the room.
I was sitting on a stool in the bookstore one afternoon
reading a book that was in the shape of a chalice. The book
had clear pages like gin, and the first page in the book read:
The owner of the bookstore came up to me, and put his
arm on my shoulder and said, "Would you like to get laid?"
"You're wrong, " he said, and then without saying anything
else, he went out in front of the bookstore, and stopped a pair
of total strangers, a man and a woman. He talked to them for
a few moments. I couldn't hear what he was saying. He pointed
at me in the bookstore. The woman nodded her head and
then the man nodded his head.
They came into the bookstore.
I was embarrassed. I could not leave the bookstore because
they were entering by the only door, so I decided to go
upstairs and go to the toilet. I got up abruptly and walked
to the back of the bookstore and went upstairs to the bathroom,
and they followed after me. I could hear them on the stairs.
I waited for a long time in the bathroom and they waited
an equally long time in the other room. They never spoke.
When I came out of the bathroom, the woman was lying naked
on the couch, and the man was sitting in a chair with his
"Don't worry about him, " the girl said. "These things
make no difference to him. He's rich. He has 3, 859 Rolls
Royces." The girl was very pretty and her body was like a
clear mountain river of skin and muscle flowing over rocks
of bone and hidden nerves.
"Come to me, " she said. "And come inside me for we are
Aquarius and I love you."
I looked at the man sitting in the chair. He was not smiling
I took off my shoes and all my clothes. The man did not
The girl's body moved ever so slightly from side to side.
There was nothing else I could do for my body was like
birds sitting on a telephone wire strung out down the world,
clouds tossing the wires carefully.
It was like the eternal 59th second when it becomes a minute
and then looks kind of sheepish.
"Good, " the girl said, and kissed me on the face.
The man sat there without speaking or moving or sending
out any emotion into the room. I guess he was rich and owned
Afterwards the girl got dressed and she and the man left.
They walked down the stairs and on their way out, I heard
"Would you like to go to Emie's for dinner?"
"I don't know, " the girl said. "It's a little early to think
Then I heard the door close and they were gone. I got
dressed and went downstairs. The flesh about my body felt
soft and relaxed like an experiment in functional background
The owner of the bookstore was sitting at his desk behind
the counter. "I'll tell you what happened up there, " he said,
in a beautiful anti-three-legged-crow voice, in an anti-dandelion
side of the mountain voice.
"You fought in the Spanish Civil War. You were a young
Communist from Cleveland, Ohio. She was a painter. A New
York Jew who was sightseeing in the Spanish Civil War as if
it were the Mardi Gras in New Orleans being acted out by
"She was drawing a picture of a dead anarchist when you
met her. She asked you to stand beside the anarchist and act
as if you had killed him. You slapped her across the face
and said something that would be embarrassing for me to
You both fell very much in love.
"Once while you were at the front she read Anatomy of
Melancholy and did 349 drawings of a lemon.
"Your love for each other was mostly spiritual.Neither
one of you performed like millionaires in bed.
"When Barcelona fell, you and she flew to England, and
then took a ship back to New York. Your love for each other
remained in Spain. It was only a war love. You loved only
yourselves, loving each other in Spain during the war. On
the Atlantic you were different toward each other and became
every day more and more like people lost from each other.
"Every wave on the Atlantic was like a dead seagull dragging
its driftwood artillery from horizon to horizon.
"When the ship bumped up against America, you departed
without saying anything and never saw each other again. The
last I heard of you, you were still living in Philadelphia. "
"That's what you think happened up there?" I said.
"Partly, " he said. "Yes, that's part of it. "
He took out his pipe and filled it with tobacco and lit it.
"Do you want me to tell you what else happened up there?"
"You crossed the border into Mexico, " he said. "You
rode your horse into a small town. The people knew who
you were and they were afraid of you. They knew you had
killed many men with that gun you wore at your side. The
town itself was so small that it didn't have a priest.
"When the rurales saw you, they left the town. Tough as
they were, they did not want to have anything to do with you.
You became the most powerful man in town.
You were seduced by a thirteen-year-old girl, and you
and she lived together in an adobe hut, and practically all
"She was slender and had long dark hair. You made love
standing, sitting, lying on the dirt floor with pigs and chickens
around you. The walls, the floor and even the roof of the
hut were coated with your sperm and her come.
"You slept on the floor at night and used your sperm for
a pillow and her come for a blanket.
"The people in the town were so afraid of you that they
"After a while she started going around town without any
clothes on, and the people of the town said that it was not a
good thing, and when you started going around without any
clothes, and when both of you began making love on the back
of your horse in the middle of the zocalo, the people of the
town became so afraid that they abandoned the town. It's
been abandoned ever since. "People won't live there.
"Neither of you lived to be twenty-one. It was not neces-
"See, I do know what happened upstairs, " he said. He
smiled at me kindly. His eyes were like the shoelaces of a
I thought about what happened upstairs.
"You know what I say is the truth, " he said. "For you
saw it with your own eyes and traveled it with your own body.
Finish the book you were reading before you were interrupted.
Once resumed the pages of the book began to speed up
and turn faster and faster until they were spinning like wheels
izzy806
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