POCHOLOGY 101

Voice acting has already been synonymous with the name Pocholo Gonzales. As the VoiceMaster, his voice has already been used in literally thousands of radio commercials, television commercials, telenovelas, animes, and even video games. In fact, he is already considered a veteran in voice acting only at the age of 32—quite young for such an association. However, this is no longer surprising for he started being involved in voice acting as early as 16 which means that he, indeed, has already had ample amount of experience. A graduate of BA Speech Communication and MA Broadcast Communication at the University of the Philippines Diliman, The VoiceMaster is also an award-winning voice artist. He was awarded Best Voice Actor in the Ad Congress 2003 in Baguio City for the Radio Commercial Wikang Bansa where he imitated the voice of Mike Enriquez. Now, to share what he has learned for more than 15 years in the industry and to professionalize voice acting which he considers a form of art, he holds basic voice acting and dubbing workshops through his own company—CreatiVoices Productions. Aside from that, he is already a well renowned speaker and has already spoken in lots of schools around the world and has already inspired millions of youth—something that is also close to his heart for he himself was recognized as a youth advocate in Washington DC, New York, Sydney, and Tokyo. Being a jack of all trade by nature, the VoiceMaster is also known as the father of Philippine Podcasting. He is also a successful entrepreneur. In 2009, he was distinguished as the Go Negosyo Most Inspiring Entrepreneur by Former President Gloria Macapagal Arroyo. The VoiceMaster also keeps himself busy with Philippine Marketing Association (PMA), Society of Young Voice Artists of the Philippines (SYVAP), and JCI.