Perfect Point Marketing

If you own a business, you are probably quite aware of how important it is to have a website for your company. Google alone handles 3.8 billion searches a day. When Google pulls information for its users, its primary goal is to provide the user with the best experience possible. That means that if your website doesn’t provide a GREAT “user experience”, Google does not want to offer it to users searching on its search engine. There are a lot of factors that play into Google’s algorithm and how Google decides when to show your website in a search and where to rank your website. One of the main factors that will determine this is how responsive your website is. But what does that mean and how do you know if your website is responsive. Let’s talk about that!

What Is A “Responsive Website”?

Without getting into the technical programming side of responsive web design, a responsive website should provide the best experience for any and all users. For a website to create a great user experience it will need to load fast, automatically adjust to any screen size making the website usable on desktops and mobile devices, be easy to navigate, simple and readable text, and quality images that also load quickly. Without these elements, your website could drag and stall when users try to browse or enter information and that creates a poor user experience.

“85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website.” – Forbes

How Do I Know If My Website Is Responsive?

If your website isn’t fairly new, the chances of it being very responsive are low. Even many newer websites were not created with the right design elements to ensure responsiveness to be user-friendly. Websites that seem to load quickly and are easy to navigate may have additional programming elements that are not considered to be very responsive and can hinder your ranking on Google. The best way to check the responsiveness of your website is to have it tested by a website design company that knows exactly what to look for and what your website might be missing. Idaho has a premier company for website design in Blackfoot called Perfect Point Marketing that only produces high-quality responsive websites for its clients.

The Age Of Mobile Devices

In 2018, Google released an algorithm changed based on search trends on the search engine. Google found that the majority of searches that were once performed on home computers/desktops was now being searched through mobile devices. Previous to this discovery, Google did not technically favor mobile devices, but now they do. Websites that are not friendly for mobile devices and do not create a good user experience are less likely to rank high in organic search and in paid advertising results.

Perfect Point Marketing Expert Web Design

If you own a business, you are probably quite aware of how important it is to have a website for your company. Google alone handles 3.8 billion searches a day. When Google pulls information for its users, its primary goal is to provide the user with the best experience possible. That means that if your website doesn’t provide a GREAT “user experience”, Google does not want to offer it to users searching on its search engine. There are a lot of factors that play into Google’s algorithm and how Google decides when to show your website in a search and where to rank your website. One of the main factors that will determine this is how responsive your website is. But what does that mean and how do you know if your website is responsive. Let’s talk about that!

What Is A “Responsive Website”?

Without getting into the technical programming side of responsive web design, a responsive website should provide the best experience for any and all users. For a website to create a great user experience it will need to load fast, automatically adjust to any screen size making the website usable on desktops and mobile devices, be easy to navigate, simple and readable text, and quality images that also load quickly. Without these elements, your website could drag and stall when users try to browse or enter information and that creates a poor user experience.

“85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website.” – Forbes

How Do I Know If My Website Is Responsive?

If your website isn’t fairly new, the chances of it being very responsive are low. Even many newer websites were not created with the right design elements to ensure responsiveness to be user-friendly. Websites that seem to load quickly and are easy to navigate may have additional programming elements that are not considered to be very responsive and can hinder your ranking on Google. The best way to check the responsiveness of your website is to have it tested by a website design company that knows exactly what to look for and what your website might be missing. Idaho has a premier company for website design in Blackfoot called Perfect Point Marketing that only produces high-quality responsive websites for its clients.

The Age Of Mobile Devices

In 2018, Google released an algorithm changed based on search trends on the search engine. Google found that the majority of searches that were once performed on home computers/desktops was now being searched through mobile devices. Previous to this discovery, Google did not technically favor mobile devices, but now they do. Websites that are not friendly for mobile devices and do not create a good user experience are less likely to rank high in organic search and in paid advertising results.

Perfect Point Marketing Expert Web Design

If you own a business, you are probably quite aware of how important it is to have a website for your company. Google alone handles 3.8 billion searches a day. When Google pulls information for its users, its primary goal is to provide the user with the best experience possible. That means that if your website doesn’t provide a GREAT “user experience”, Google does not want to offer it to users searching on its search engine. There are a lot of factors that play into Google’s algorithm and how Google decides when to show your website in a search and where to rank your website. One of the main factors that will determine this is how responsive your website is. But what does that mean and how do you know if your website is responsive. Let’s talk about that!

What Is A “Responsive Website”?

Without getting into the technical programming side of responsive web design, a responsive website should provide the best experience for any and all users. For a website to create a great user experience it will need to load fast, automatically adjust to any screen size making the website usable on desktops and mobile devices, be easy to navigate, simple and readable text, and quality images that also load quickly. Without these elements, your website could drag and stall when users try to browse or enter information and that creates a poor user experience.

“85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website.” – Forbes

How Do I Know If My Website Is Responsive?

If your website isn’t fairly new, the chances of it being very responsive are low. Even many newer websites were not created with the right design elements to ensure responsiveness to be user-friendly. Websites that seem to load quickly and are easy to navigate may have additional programming elements that are not considered to be very responsive and can hinder your ranking on Google. The best way to check the responsiveness of your website is to have it tested by a website design company that knows exactly what to look for and what your website might be missing. Idaho has a premier company for website design in Blackfoot called Perfect Point Marketing that only produces high-quality responsive websites for its clients.

The Age Of Mobile Devices

In 2018, Google released an algorithm changed based on search trends on the search engine. Google found that the majority of searches that were once performed on home computers/desktops was now being searched through mobile devices. Previous to this discovery, Google did not technically favor mobile devices, but now they do. Websites that are not friendly for mobile devices and do not create a good user experience are less likely to rank high in organic search and in paid advertising results.

Perfect Point Marketing Expert Web Design

Enhance your website visibility with our SEO services in Idaho Falls. Our SEO clients benefit from improved rankings in Google, Bing and Yahoo that drive traffic.

Enhance your website visibility with our SEO services in Idaho Falls. Our SEO clients benefit from improved rankings in Google, Bing and Yahoo that drive traffic.

A great website should have a great impact on your business. Regrettably the facts show that for many, their sites aren’t doing much at all to help their business. Instead they’ve become just another way to spend the money they have less and less of.

Here are a few things all website owners should know:

Who are the customers and what do they want?

Who is the competition?

What is the website’s purpose?

What is the website personality and tone of voice?

Your Customers

A successful website rests on understanding who your customers are. Website Design Blackfoot understanding your customer’s motivations for visiting your website will be key in developing the right content to speak to those motivations. Who really wants what you’ve got? Is your product or service a necessity or luxury? Does it benefit one person at a time or many all at once? If you’re unclear about who can buy your stuff, you’ll waste tons of time selling to people that cannot.

Your Competition

It’s important to understand who your competitors are. What you do with this knowledge will send you on a path of failure or success. Copy your competitors at your own risk. Just because your competitor is doing something doesn’t mean you ought to also. Don’t lose yourself trying to become what appears to be popular with consumers.                                  

The Purpose of Your Website

If you’re building a business website, make sure you understand why. Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what, exactly, it is that you do. What do you need to communicate to your specific demographic? What would you like your visitors to do once they’re on your site?

With every website, there is bound to be areas that need improvement, things that can be done to improve the conversion of site visitors into informed users, leads or buyers. However, if you’re unclear about what purpose your website has, you’ll never really be able to set your compass in a specific direction of improvement.

Your Website Personality

If your website had an actual voice, if it physically spoke to your visitors, who are what would it sound like? It’s important to commit to developing content with personality and in a tone of voice that properly represents your company’s core values.

When it comes right down to it, what you want is

ENGAGEMENT

If you own a business, you are probably quite aware of how important it is to have a website for your company. Google alone handles 3.8 billion searches a day. When Google pulls information for its users, its primary goal is to provide the user with the best experience possible. That means that if your website doesn’t provide a GREAT “user experience”, Google does not want to offer it to users searching on its search engine. There are a lot of factors that play into Google’s algorithm and how Google decides when to show your website in a search and where to rank your website. One of the main factors that will determine this is how responsive your website is. But what does that mean and how do you know if your website is responsive. Let’s talk about that!

What Is A “Responsive Website”?

Without getting into the technical programming side of responsive web design, a responsive website should provide the best experience for any and all users. For a website to create a great user experience it will need to load fast, automatically adjust to any screen size making the website usable on desktops and mobile devices, be easy to navigate, simple and readable text, and quality images that also load quickly. Without these elements, your website could drag and stall when users try to browse or enter information and that creates a poor user experience.

“85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website.”  – Forbes

How Do I Know If My Website Is Responsive?

If your website isn’t fairly new, the chances of it being very responsive are low. Even many newer websites were not created with the right design elements to ensure responsiveness to be user-friendly. Websites that seem to load quickly and are easy to navigate may have additional programming elements that are not considered to be very responsive and can hinder your ranking on Google. The best way to check the responsiveness of your website is to have it tested by a website design company that knows exactly what to look for and what your website might be missing.  Idaho has a premier company for website design in Blackfoot called Perfect Point Marketing that only produces high-quality responsive websites for its clients.

The Age Of Mobile Devices

In 2018, Google released an algorithm changed based on search trends on the search engine. Google found that the majority of searches that were once performed on home computers/desktops was now being searched through mobile devices. Previous to this discovery, Google did not technically favor mobile devices, but now they do. Websites that are not friendly for mobile devices and do not create a good user experience are less likely to rank high in organic search and in paid advertising results.

 Perfect Point Marketing Expert Web Design

Extend your business reach with responsive website design in Idaho Falls! The designing solutions by Perfect Point Marketing are extremely good and able to convey the right message.

Almost every business owner has heard of Search Engine Optimization (SEO). You may be convinced that SEO is the way to go, and you wouldn’t be wrong.  What most business owners often wonder is why SEO is so powerful. That is where Perfect Point Marketing comes in.  Perfect Point Marketing is going to show you 5 reasons why SEO is so powerful and why your company should invest in it.

SEO is an Investment

One of the first things you have to understand is that SEO is an investment, not a cost. If done right SEO can be an investment with a high return. SEO professionals are able to tie SEO to web analytic data, tracking keywords and knowing when to increase the budget and when to change their strategy to increase conversion rates.

Cheaper isn’t Always Better

Choosing the cheapest SEO pitch can end up costing you more than if you went with an SEO company with higher rates.  Why is that? Remember how we just mentioned that SEO is not a cost but an investment? On face value, you may think that hiring a cheap SEO company is more economical, but it can prove to be a bad investment if you don’t receive the results you are seeking. Not only is their potential for wasted money…but wasted time! In the long run, it is more cost-effective to hire the SEO Company who offers better quality SEO marketing that contributes to your bottom line.

SEO Gets Your Website Noticed

Your website is your billboard on the internet and SEO helps put that billboard on the freeway instead of out in the forest where no one can see it.  Your website is your number one selling tool online. Your website never sleeps; it is open 24/7/365 and can bring in leads, opt-ins and sales like clockwork, if it can be found.  There are thousands, if not millions, of other websites out there on the internet. Without proper SEO your website is going to stay hidden in that forest, while other competitors take your spot on the freeway.

SEO is Measurable

Every aspect of your SEO can be evaluated, measured, and corrected. Professional SEO companies can do this continuously, so you can discover what your return is for every SEO dollar invested and you don’t have to lift a finger to do so.

SEO is Only Part of a Marketing Strategy

SEO is great when it comes to bringing in prospects and boosting conversions. But, it is also important to add other marketing to the mix to reach your highest marketing potential. Branding, social media, and

Other online strategies can complement SEO and the combination of marketing methods can strengthen and reinforce your marketing strategy, allowing your business to grow and prosper.

Professional marketing companies like Perfect Point Marketing, help clients build the right foundation, mix of marketing methods and plan to effectively implement and manage a high-return, cost effective strategy that fits in with their company’s overall business goal.

2019 is almost here and a new year always brings new resolutions, new goals and new promises to yourself. For businesses, those resolutions and goals could be about how you handle your marketing in the New Year. Perhaps you don’t do online marketing and understand the value of it. For 2019, you’ve made it your goal to get your online marketing started and to do it the right way! If you are running online marketing such as online social media marketing in Pocatello, you may not know if your marketing is working to its full potential. If that sounds like you, don’t turn away from Perfect Point Marketing before you understand what it takes to develop and implement the right online marketing plan for 2019!

Mobile-Friendly Website

When was the last time you updated your website? Do you have a website currently or need a good website design in Blackfoot? If you are going to implement online marketing, you are going to need a trendy, fast mobile responsive website that is easy for your visitors to use. Google is picky about how your users experience your website when they visit it, so the very first thing that needs to happen is to evaluate your current website and make sure it is ready to perform. Your website should load fast, load photos fast, and be simple and easy to browse.

 Search Engine Optimization

Once you have a great website, you want to make sure that potential clients can find you. When a user does a search for a service or item you provide, you want to make sure you show up in the search engine. These are organic searches, more often happening on Google than not. If you are not using search engine optimization services, you are less likely to rank in those searches that your competitors who are running SEO will show up for. Beat out your competitors in organic search by making sure your SEO is on point.

 Paid Advertising

If you have performed a search on Google recently, you know that the first things that show up on the page are ads. Organic listings no longer show up on the very top of the page, which means that if you are not running paid advertising like pay-per-click, users who are looking for the service or item you provide are going to be presented with 4 of your competitor’s ad listings before they reach your organic listing below.

 Social Media Management

 Everybody is on social media so it only makes sense for your business to have a presence on social media as well. Facebook is a great place to interact with potential customers and get them familiar with your brand – who you are and what you do. This is a simple place to reach your audience and let them know that you can help them.

 If you have questions about online marketing going into 2019 and what you need to do to grow your business, contact the professionals at Perfect Point Marketing. We have extensive experience in all online marketing services, web development, and

SEO services in Idaho Falls