Social networks in China: IDENTICAL BUT DISTINCT
Among all the topics that weâve learnt, week 11 topic which is âglobal social media: Chinaâ is one of the most interesting topics for me. Why? One of the reasons is because Chinaâs technologies are one of the most powerful around the world.
Based on (China Population 2023 (Live), n.d.), China estimates population by the latest United Nationsâ projections on 1st July 2023 are 1,425,671,352 citizens.
Ordinary Chinese citizens are enjoying access to information using methods that were unthinkable until a few years ago thanks to the Internet. China's Internet is surprisingly unrestricted, in contrast to a world where everything was pre-screened by editors at government-owned media. Social media are routinely utilised by Chinese Internet users, especially the domestically constructed social media connections. The social media platforms used in the nation aren't exactly the same as those in the western world.
Limitations on foreign websites and social networking sites have not eliminated social media; rather, they have developed a prospering local ecosystem that is permitted by the government and is favored by Chinese-owned properties. Although Facebook, Twitter, and YouTube have been banned in China, their Chinese counterparts are developing. Chinese social media users are among the world's largest numbers of users, by some measures. Chinese Internet users spend an average of 2.7 hours a day online, based on a Boston Consulting Group study (refer to Understand and Tap into China's Digital Generations). This is far greater than users in other developing countries.
Contrasting platforms on social media
Ogilvy's 360 Digital Influence group has created a series of social media "bulls-eyes" that show local synonyms on the inner circle and global platforms on an outer ring in order to demonstrate how social media has developed in Asia.
Although useful, this comparison might also be misleading. China's online behaviors and social media platforms different severely from those that could be categorized as the equivalents in other countries. Censorship is not a sole explanation for this variation. Similar to other Asian countries, different regions' strategies to Internet usage are shaped due to variables such as language, culture, economic growth, and the digital ecosystem which helps them. Digital ecosystems, or the platforms that people rely their online communications around, may differ greatly between nations as well as within one. Significant differences could occur between nations with akin economic development levels. Internet users in Japan and South Korea, for example, are prone to leaning toward locally developed social media platforms like GREE (www.gree.jp) and Cyworld (www.cyworld.co.kr), accordingly, rather than accessible worldwide ones, even in the absence of government blocks.
Variety social media usage behaviours reveal a lot regarding the world wide web and the nation in question. Chinese internet users, for instance, access online video platforms somewhat differently compared to do Americans when it relates to YouTube. Youku and Tudou are overflowing with more time shape content, as much as 70 percent of which is properly produced, compared to the brief clips of cute animals or entertaining household accidents that have become popular among YouTube audiences. The Chinese websites show more like digital video recorders or online television stations in the way they show content. Even though people in China produce and upload videos, longer-format professional videos make up an immense percentage of online video content. A large portion of this content is made up of foreign programs which have been uploaded, pirated, and with subtitles hours after they were aired in the US.
Like Facebook, but different
RenRen (www.renren.com), the Chinese version of Facebook, is trendy within university students who use it for interacting and connecting with one another. The website is organized according to the users' graduation class and school. A lot of users share videos as well as pictures of their activities.
The more niche social networking site Douban (www.douban.com) attracts avid readers, movie fans, art students, and music lovers. Users connect based on similar passions and regularly engage in non-Internet-based activities such as going to nearby art exhibits.
The Internet as social media
The reality that some Internet users solely utilize social media platforms to access the Internet is a broader consequence of China's wide-ranging utilization of social media. This is just because of the huge amounts of new users that are continually joining on the internet. By the first quarter of 2010, China had 420 million netizens, up 36 million to the end of 2009. This data is sourced from the China Internet Network Information Center. When a new user first enters in, their friend usually introduces them to one prominent service, like how to use Sina Weibo for free friend interaction or China's version of eBay, Taobao (www.taobao.com), for buying products. Therefore, the new user's concept of the Internet is defined by that one service. The examples provided illustrate how many Chinese internet users have no ability to differentiate between social media as well as the Internet itself. Social media is the worldwide web to them, and the opposite of that.
This might be my final post, haha. Who knows, if one day I get some inspiration, Iâll continue blogging. If.
References
China Population 2023 (Live). (n.d.). https://worldpopulationreview.com/countries/china-population
Thomas Crampton â Social Media in China: The Same, but Different. (n.d.). Thomas Crampton. https://www.thomascrampton.com/china/social-media-china-business-review/
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