austin

ok so i spent 14 years as a real estate appraiser before i ever built software, and the single most reliable thing i learned about self-employed people has nothing to do with money.

the problem with getting paid was never the money. it was the asking.

the hard part of my whole career was never the appraisal. it was the email i'd let rot in drafts for two weeks. "hi! just circling back on last months invoice :)" i genuinely thought this was a me thing. a character flaw. some missing spine.

it is not a me thing. i went and read a stack of reddit threads where freelancers describe chasing late clients, specifically to see what words people reach for when nobodys watching, and the pattern was almost funny in how consistent it was.

nobody was writing about the money. everybody was writing about the asking.

"i'd rather do 10 hours of extra work than send that 'just following up on payment' email."

a nanny, three weeks of a family "forgetting": "asking for payment is so awkward."

a tutor, two years in: "this is genuinely one of the parts i still havent figured out."

a photographer: "i feel like if i asked for payment things would get awkward."

thread after thread, same emotional center. not "im scared i wont get paid." it was "i cannot make myself be the person who asks." one person called it freezing. another said the worst part was the silence after sending the invoice.

and heres the thing that actually rewired my brain: that is a completely different problem then the one every invoicing app is built to solve. those tools assume the bottleneck is making the invoice. but for solo people the invoice goes out fine. the bottleneck is the second ask. the third ask. the one that feels like nagging someone you have an actual relationship with.

which is the other pattern i noticed. the dread scales with how personal the client is. the tradespeople mostly shrugged. invoicing a stranger for a roof is transactional, nobody feels weird about it. but nannies, tutors, photographers, home organizers, anyone who's client is basically half a friend, described real physical dread. when the relationship matters, asking for money feels like putting the relationship on the table.

so i built a tiny thing for exactly that. you send one payment request and it does the reminders for you, on a schedule, untill they pay, then it stops. the point isnt efficiency. the point is that you are never the one sending the awkward second message. the software is. it works with venmo / zelle / paypal / stripe so the client learns nothing new. its called payable.at and its free to start and im not going to do a whole pitch because if you invoice strangers for one-off jobs you do not need it. but if youve ever eaten a loss because sending the reminder felt worse then losing the money, hi, thats the whole reason it exists.

but honestly the reason im posting this isnt the tool. its the lesson, because it applies to anyone who makes anything:

i almost built this around "get paid faster" and "cash flow." the rational framing. the financial one. and it would have been the right tool with completely the wrong words on it, because the language people actually use, unprompted, when they think no marketer is listening, told me the real driver is social discomfort, not money anxiety.

the words your users reach for on their own are almost always more honest than the words youd write for them. go read how people already talk about the problem before you name it. theyve usually already told you.