Tumblr is going to become far worse over the next couple years leaning further into targeted ads, gathering user information, and generally no longer doing the Only Things This Site Does Right, and I would like to firmly predict that all of the blame will be put on the influx of twitter refugees, instead of the plain truth that tumblr has been shifting its goals for a long time now (banner ads, leaning into and owning the "hellsite" reputation, selling merch of old tumblr memes, experimenting with ads that cover a quarter of your screen while you scroll (although those are thankfully gone now)).
The tumblr staff have shown they finally understand their community, and as the website's reputation heals, shareholders and suits are going to push for more and more money to be squeezed out of this place. This path was set in motion long ago, and I'm going to be real grumpy when the blame all gets pushed aside to just point fingers at the twitter people.
