Crowd Sourcing in Times of Crisis
When the term crowd sourcing comes to mind often what people will think about is popular funding campaigns on crowd sourcing pages such as Kickstarter, with campaigns for example a company named Pebble Time who are watch makers whose campaign funding accumulating to a record $20,338,986 (Zipkin, 2015). But in regards to this weekâs topic, crowd sourcing will be discussed less in regards to the accumulation of funds by a large number of people, but instead more about acquiring information into a given topic by receiving this information from a large number of people through the internet and social media platforms. This method of accumulation of information is becoming widely popular in times of crisis due to the circumstances that is a time of crisis.
In a time of crisis, using Japans Earthquake and Tsunami disaster in March 2011, with an estimated 300 billion in accumulated repair costs (Shah, 2011), the damaged occurred from the earthquake and resulting tsunami caused major damage to the countries communication systems. With the nationâs main communications being down, in response to the crisis, online media and communication technologies were applied to deliver information and to organise action. An example of this crowd sourcing using online media and communication technologies in result of the Japanese earthquake and Tsunami disaster was the Ushahidi crisis map, in which thousands of reports were made stating different crisis zones and damages that had occurred and mapping this information across Japan (Meier, 2011).
It is the use and development of online technologies that is so pivotal in response to any form of disaster, with the need for its use apparent across the world. It is these technologies that become vital when all communication systems are down, with social mapping such as Ushahidiâs technology freeing up otherwise crowded call centres in response to the public seeking information on the crisis. With the development of future technology, one thing is for certain and that is the use of crowd sourcing techniques to gather the information within these platforms to spread facts and data quickly and efficiently.
References:
Meier, P 2011, Crisis Mapping Japanâs Earthquake and How You Can Help, Ushahidi, Nairobi Kenya, Viewed 20 January 2017, <https://www.ushahidi.com/blog/2011/03/16/crisis-mapping-japans-earthquake-and-how-you-can-help>
Shah, A 2011, Japan Earthquake, Tsunami and Nuclear Crisis, Global Issues, Viewed 20 January 2017, <http://www.globalissues.org/article/794/japan-earthquake-tsunami-nuclear>
Zipkin, N 2015, The 10 Most Funded Kickstarter Campaigns Ever, Entrepreneur, Irvine CA, Viewed 20 January 2017, <https://www.entrepreneur.com/article/235313>
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I agree. In a time of criss these social media or crowdsourcing can really help situations, especially when companies are flooded and cannot handle the demand of calls coming in etc. I believe that it really can create a change and cannot wait to see where it progresses.











