YouTube Marketing Trends

You must have heard of the phrase “Beauty lies on in the inside.” Well, not in the case of your YouTube channel. The visuals of your channel have the greatest impact on a user who is visiting your page for the first time. YouTube now offers creators the option to change their layout to woo their viewers. This not only helps bring in more subscribers but also to make their channel more attractive to potential subscribers. 

Source: Wikipedia

But first, do you have a YouTube channel? To know about ways to promote your YouTube channel click here

To customize your channel, all you have to do is click on your picture on the top right corner which is display a drop down bar showcasing the option “Your Channel.” Once you click on “Your Channel” you can see a number of options such as home, videos, playlist, channel, etc. You will also see a blue button that says “Customize Channel” on the right top side. Now let’s explore this button.

Layout

Under the layout option, you can shed spotlight on your best video by turning it into your channel’s trailer. This will help you lure in potential subscribers who will see the best out of your collection of uploads and it will also give them a clear sense of what kind of content they can expect from your channel.

For subscribers who keep visiting your channel, you can add features videos that can be changed and removed at any given point in time. 

When you visit a fitness vlogger’s channel, you will see different sections showcasing, different types of videos which makes it easier for viewers to browse through and select what they want with ease. Also, it gives the page a clean finish. 

Source: Google Chrome

So use tools such as Canva to create a customized banner image that will set your channel apart from the others. And your video watermark – YouTube now allows you to include a watermark on the right-hand corner of your video to avoid others from stealing your content and gives you complete copyright over your videos. You can additionally add the watermark, at the end of the video, during the start or throughout the entire video.Content creation has various parameters that have to be followed.

Basic Information

This last tab lets you edit your channel name, in case over a certain time period you decide to go for a different one. It lets you edit your channel description while also letting you add translations in multiple languages. 

You can also add links to your website and social media handles for viewers to find you elsewhere and know more about your creation. And lastly, add an email address for fans or brands to reach you with queries, suggestions and collaborations.  

Suppose you want to start your own YouTube channel in 2020. The thought alone makes your head spin looking at the competition and n number of youtubers already taking the digital world by storm. What could you do? Where do you start? Maybe start an Instagram account or a Facebook page? Or start by word of mouth and gather at least a few viewers before you can head to the world’s largest video-sharing platform?

Source: Pinterest

Doubt has never gotten anyone anywhere without regret and shouldn’t go there too. Setting up a YouTube channel is easy. What seems to be tricky is, getting relevant and loyal subscribers who lend a helping hand and pull you out before your video gets lost in this huge pool of videos. Of course, having a digital marketing agency with a creative social media strategy will lift you out of the crowd. But the one question that repeats on a loop for a first-timer is “What about the views?” How would you garner organic views and reach that one attentive user sitting all the way on the other side of the world?

So for those who have the courage but lack the knowledge to enter into the world of views, here are a few ways that will help you increase your YouTube views in 2020. Let’s dive in!

Source: Econsultancy

Good video content

This step sounds very dull but is the most important step to garner better views. Creating good content is very important in 2020. The competition is at its peak and users surf to watch attractive, innovative videos. Everything else is one skip click away. Once you have great content, it’s easy to use video editing tools quickly and easily available online to give your video a smooth finishing touch before uploading it. No, you don’t have to be a video editing pro at using these tools. Once you know how you want you video to look, it will speak for itself. Appealing videos with graphics that are easy to the eye spread like wildfire over the internet. Users will share your video content and the link on their social media platform, getting higher number of views for you.

Optimizing your video

What does this mean? Optimizing your video means having the right title, tags, description and thumbnails which will make your video appear in the top search results that are relevant to the user’s query. People often over analyze their title name diminishing it into a click-bait. Your title needs to simply explain what your video is all about using few appropriate keywords. Using relevant tags are also important, along with a well-illustrated description that speaks only about the content of the video. For tags, a well-researched set of keywords will boost your optimization process. For lengthy videos, time stamps have been proven to be more user-friendly so that they can directly go to the sections that interest them the most.

The last thing that is very important is your thumbnail. At the end of the day, it’s all about the visuals. A tip that helps beginners a great deal is using BOGY thumbnails. BOGY thumbnails consist of 4 colors – Blue, Orange, Green and Yellow. Since YouTube is dominated by the colors Red, Black and White, any thumbnails with these three colors have a higher chance of fading into the background and losing the users attention. Bright, vibrant thumbnails evoke curiosity, luring the users into clicking on your videos. 

A well optimized video will always drive in more users and traffic to your channel.

Subscriber base

Building a subscriber base is an important part of gaining more views organically. Its proven that once a person subscribes to your channel, they tend to share your videos on different social media platforms as well as with their friends and family through personal messages. Always remind viewers to hit the subscribe button at the start and end of your video. Once you’ve set up a base, it’s important to upload new content frequently, so that your viewers have a reason to come back to your channel every time they receive a new notification about your channel.

Follow the trend

Trends are what keep the digital world on its toes. From fashion trends to challenges that run around the internet like a cheetah, users not only follow them closely but also enthusiastically participate in them. If your content is based around such a trend or you create a new trend altogether, you’ve aced at the game of views. This is one of the most common social media marketing strategies that are used in 2020 to gain more reach and views.

Of course, there are many more ways to get more views on your videos but these points should help you get started with your new channel that might one day become a channel with the most number of subscribers.  

Coming to grips with volatile trends isn’t a cakewalk. There has to be the right balance of everything in the video. And there comes in the research. When you start to dig out the latest trends, you are going to come around more than one trend. Moreover, each trend will have videos crested by multiple creators. Now if you fail to pick up the right benchmark out of all the stuff available, you will in all probability end up with the cringe-worthy compilation on your Channel. Of Course, you would never want to do that. So let’s figure out how to pick the right trend. 

First of all, be clear that we need to follow trends sometimes because that’s what people are interested in. They are called trends for a reason. Masses are consuming trends and trendy content holds relevance, it’s engaging and it entertains a lot of people. So basically following a trend is your chance to catch a lot of attention against just one video. Moreover, in your hectic youtube routine, trends come up as a boon because they are easy to research and easy to create. 

Start with following the right people who provide legit tips on how to create and optimize the content on your channel. There are so many features hidden on YouTube and following the right people will help you understand how to use those features. While knowing these features help you to make your content visible, it also helps you to optimize your own feed. So right now subscribe to those channels who you think can give you the right information on what is a fruitful trend and how you can make the most views out of those trends. Another way is to follow people from your niche. Notice what they are doing when it comes to following trends. Observe minute details and you will start discovering what works and what doesn’t. 

It sometimes becomes difficult to incorporate trends if you have a very specific niche. That’s where the challenge lies and you can’t help it but be creative. You don’t want to repeal the current audience. So you must keep your videos aligned with your niche even if it’s based around a new trend. Mostly Sane is one such channel where Prajakta Kohli beautifully manages to demonstrate trends using her old classic characters. You might require to transform the trend completely and just keep a slight hint of the original trend. The goal here is to adopt a trend so beautifully yet uniquely that a particular trend being the base of the video won’t even dominate and yet you can use it as a tool to bring in a totally new set of followers. 

Take up any platform you want, to prove that comments don't matter, you will end up in failure! The drift from the main content to its comment section is so subtle that we don’t even realize how far we have come down to recording people's reactions to the video. My goodness! Content is everywhere! The keen-ness people show in the comment section of any platform is evident for YouTube too! However, at times some people can’t restrain from being rude and sometimes even dirty and vulgar. 

But thank God that YouTube has roped in the privilege of the Comment Moderation Tool for all the YouTubers that saves them from plummeting down into negativity of some viciously negative people! No more comment disabling to save from the havoc cast at you by the gloomy lot of viewers! Because after all, it beats the whole purpose of engagement. Disabling comments was a huge loss that creators don't have to suffer from anymore and on this note it’s high time to discuss the impact of comments! 

You are reachable for your audience

When it’s all digital, people must get a chance to put a word out how as a creator you have helped them and what are the grounds where you have more scope to improve. These are the best people. They write about the genuine takeaway with an unbiased approach. These are the ones who do not feel the need to spew hatred. Not disabling comments helps you to keep these people engaged. You can thank them humbly for the praises as well as the important point-outs. That portrays how responsible you are as a creator and demonstrates your devotion towards your work! You not only engage but also can build trust via your comment section and boost YouTube views. Constructive feedback is a boon to the person who wants to improve. Be smart and cool while replying to those feedbacks. It’s your chance to create everlasting goodwill! 

 You can add a personal touch

Not counting the replies merely as a responsibility or compulsion adds more good to how people will perceive you. Be creative while answering to your dissatisfied viewers or customers. Remember you want them to spring on the other side. Address their problems or questions and leave the trust in them that you are keen on doing something about the issue. That’s where you can add a personal touch. Every walk of life has a time tested culture and costumes behind it. Use them in your ways of communicating. They will improve your relationship building and will help you promote YouTube videos! 

It’s probably your second chance?

You almost double the engagement when you start addressing or tending to a query presented by a viewer. Maybe the message didn’t communicate well through your YouTube video. The comment section becomes your second chance. Many creators do not reply to the comments. The viewer would never wait for the answer. They will start looking for the answer in other places. If you are replying in time, you have saved a lot of effort for that person. And it’s a second chance in a way that you can put yourself in a better light in your own words. This is how you give yourself a loyal viewer and that too organically! 

The interesting threads boost your reach

Getting hooked to interesting threads and debates in the comment section has become a routine thing. Some people be factful, some be complaining, while some also come up with the best of their wits. This might not make your video go viral but it for sure helps in improving the reach of your videos. And people get informed about new additions happening long after the debate has settled. That does a good job to knock the old viewers who might not have visited you for some time.