OptiKPI

Why should Gaming Platforms exploit Digital Marketing?

Kudos to you for creating a cool mobile game, now let’s focus on getting it into the hands of everyone! Marketing a mobile game requires a specific set of skills, we have created this article to share them with you. Want your mobile game app to dominate the charts? Read our article to make your gaming app stand out from the rest.

Why do gaming apps require a solid marketing strategy? The app stores are flooded with millions of mobile games every year. Mobile gaming apps alone make up a significant portion of the whole gaming industry (that is huge!).

What is marketing automation?

Marketing automation has revolutionized the marketing process by automating traditional marketing and multi functional campaigns across multiple channels to deliver personalized messages automatically.

Businesses can automate their marketing campaigns to target customers and automatically deliver highly personalized messages across in app push, web push, email, SMS, etc. It can be created right from scratch as per the users needs or they can modify a pre-built template that suits their needs as preferred.

With the help of automation the marketing tasks become simple and error free since manual repetitive tasks are avoided, marketing teams can now shift their focus on areas that require immediate attention.

Welcome back to OptiKPI, let’s dive back into the data pool & discuss more on how our segmentation process works.

Segments can be described as the advanced segmenting filter which is used to compare two or more criteria to produce finely processed data that are rich in quality (literally) which can later be used for targeted marketing.

AI technology was seen as the future but in reality it is in the forefront of almost all industries, driving major developments at present. Virtually every industry can benefit from AI, the power of such a sophisticated technology when implemented with precision can not be overstated.

Online Gaming industry is one such sector which can hugely benefit if it manages to harness the power of AI. The future of online gaming is bright and so is the competition, the ones who take advantage of AI will have an edge over others. The raw data that once stood idle when fed into a powerful AI tool becomes an ultimate weapon and yields multifold results in both revenue and growth. AI technology observes user behaviours in real-time and forms an effective pattern on the go, it will help operators to predict the future even before it happens. Gaming operators can create a smooth user experience, the journey of a new player can be designed in such a way that they feel engaged and connected to their respective platforms, increasing the loyalty of customers will always result in increased revenue!

Segregate your players with OptiKPI for Target Marketing In OptiKPI we have 2 different, but similar features, called Cards and Segments that act as the backbone for all of your marketing activities. Let’s find out which one is the best! Cards can be described as a simple filter that helps to group and host certain customers using a set of criteria that you wish.

OptiKPI offers a beautiful representation of all your data in an analytical Dashboard by means of charts & metrics, hence the numbers become very simple and visually friendly for you to analyze your business performance. Dashboards & KPI’s can be created according to your preference with ease & tracked, all in one place! You can configure different analytical dashboards for different departments such as: performance of marketing campaigns for your retention team; revenue and turnover tracking for your financial team and so on.

If you’re a gaming company seeking to get an edge over your competition this could be your chance. Make smarter decisions, drive growth, strengthen your user-relationships, increase profitability & streamline your gaming operations with OptiKPI Business Intelligence.

ACCELERATE USER RELATIONSHIP COMBINED AUTOMATED PROCESSESS WITH OPTIKPI

Multi-Channel Platform

Create marketing content and send them via multiple channels. Send push notifications via browser, email or SMS. Just schedule it and monitor its progress. Now operate multiple marketing channels from just one place.