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Here's everything you need to know about Internet of Things (IoT) and also know why marketers should care about IoT.

•18+ Adults Only

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Customer Data Platforms (CDPs) and Digital Experience Platforms (DXPs) are both crucial elements of the digital experience ecosystem. Let’s look at what differentiates one from the other and find out whether CDPs will be the next DXPs.

#cdps #Data Platforms #Digital Experience Platforms

Here's how to cut through exaggerated promises, intentionally vague terminology and unsupported claims to get to the truth when evaluating identity graphs.

#identity graph

Andy Zimmerman, Chief Marketing Officer, Evergage evaluates the role of customer data platform in 2018 and its role in the coming year.

#customer data platform #cdp

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