Omnichannel Commerce - POS eCommerce Integration

As retail continues to evolve, the line between in-store and online commerce is disappearing. Today’s customers expect a seamless shopping experience—whether they purchase at a physical counter, browse online, or return later through a digital channel. However, for many retailers operating on traditional POS systems, the cost and complexity of moving to an omnichannel model remain major barriers.

To address this challenge, Octopus Bridge has announced a significant update to its POS–eCommerce integration pricing, making it easier and more affordable for retailers to connect their in-store operations with platforms like Shopify, WooCommerce, Magento, Amazon, eBay, and Walmart.

Lower Costs, Faster Omnichannel Adoption

With reduced setup fees and lower monthly pricing, Octopus Bridge aims to remove the financial friction that often delays digital adoption. Retailers can now start with the newly introduced Launch Plan, which requires no setup fee and charges just $0.50 per order—allowing businesses to test and scale omnichannel selling with minimal upfront risk.

This pricing model is particularly beneficial for small and mid-sized retailers who want to expand online without disrupting existing POS workflows or committing to heavy initial investments.

Bridging the Gap Between In-Store and Online Sales

Octopus Bridge enables seamless synchronization between POS systems and eCommerce stores, ensuring accurate product data, inventory levels, and order flow across channels. This unified approach allows retailers to manage their operations more efficiently while offering customers a consistent shopping experience—online and offline.

By simplifying integration and lowering costs, Octopus Bridge is helping retailers move from standalone POS setups to fully connected omnichannel operations.

Beyond Integration: Supporting Retail Growth

In addition to POS–eCommerce integration, Octopus Bridge is expanding its service portfolio to help retailers sell smarter and operate more efficiently. These optional value-added services include:

Electronic Shelf Label (ESL) Integration for real-time price updates

Website Development for Retailers tailored for omnichannel selling

SEO-Friendly Product Readiness to improve online visibility

POS-Integrated Inventory Planning Reports for better demand forecasting

Together, these services help retailers improve visibility, optimize inventory, and drive higher sales performance across channels.

Empowering Retailers and POS Partners Alike

New solution brings in-store purchase history and digital receipts directly into Shopify customer accounts

Octopus Bridge today announced the launch of SmartReceipts, a purpose-built solution designed for retailers using Lightspeed Retail POS with Shopify. SmartReceipts automatically syncs daily in-store sales data from Lightspeed into Shopify, enabling customers to access their complete purchase history and digital receipts through their Shopify accounts.

As retailers increasingly operate across physical and digital channels, post-purchase experience has emerged as a key differentiator. However, many businesses still struggle with disconnected systems that separate in-store transactions from online customer profiles.

SmartReceipts addresses this challenge by eliminating data silos between Lightspeed Retail POS and Shopify.

With SmartReceipts, customer email addresses and phone numbers collected in-store are securely synced into Shopify alongside receipt-level transaction data. This allows shoppers to log into the Shopify storefront and view both online and offline purchases in one centralized location.

For customers, this means easy self-service access to digital receipts for returns, exchanges, warranties, and expense tracking—without relying on paper receipts or customer support.

For retailers, SmartReceipts delivers operational and strategic value:

Reduced customer support requests for receipt lookups

Increased repeat traffic to the Shopify store

Verified in-store customer data for ethical marketing

Improved retention through a seamless post-purchase experience

Better visibility into omnichannel customer behavior

“Retail today is not just about selling—it’s about what happens after the sale,” said Octopus Bridge. “SmartReceipts helps retailers extend trust, transparency, and convenience beyond the checkout counter.”

SmartReceipts is built exclusively for Shopify and is available to Lightspeed Retail POS users seeking a true omnichannel post-purchase solution.

Octopus Bridge, a leading retail POS–eCommerce integration solution, today announced the availability of its Counterpoint–Shopify Gift Card Integration, designed to help retailers deliver a seamless gift card experience across online and in-store channels.

Gift cards are a key driver of customer loyalty, yet many retailers struggle with disconnected systems that limit where and how gift cards can be redeemed. Octopus Bridge addresses this challenge by making Counterpoint the central system for gift card management while enabling redemption through Shopify.

With this integration, gift cards are sold as products on Shopify and processed in Counterpoint, where gift card numbers, customer details, and balances are generated. Octopus Bridge then syncs gift card data to Shopify, allowing customers to apply gift cards during online checkout. When gift cards are redeemed online or in-store, transactions sync back to Counterpoint, ensuring balances remain accurate across systems.

Key benefits include:

Centralized gift card management in Counterpoint

Online and in-store gift card redemption via Shopify

Accurate balance syncing through Octopus Bridge

Improved customer experience and operational control

The integration is ideal for retailers using Counterpoint as their POS system and Shopify for eCommerce who want a reliable, scalable gift card solution.

As retailers grow, operational complexity increases. BigCommerce is often chosen by merchants planning for scale, while Square POS remains a dependable in-store system. Without integration, however, growth can amplify inefficiencies instead of profits.

Disconnected systems lead to inventory mismatches, delayed order processing, and reporting blind spots. These problems become more severe as order volume increases.

Square POS and BigCommerce integration creates a unified commerce backbone. Inventory levels sync automatically, ensuring high-volume sales don’t result in overselling or stock discrepancies. Retailers can confidently run promotions without worrying about inventory accuracy.

Product updates become centralized. Changes made in one system reflect across channels, reducing administrative workload. This is critical for retailers managing large catalogs or frequent product launches.

Order flow is another key benefit. BigCommerce orders can be routed into Square POS, giving store teams visibility into online sales and fulfillment requirements. This supports flexible fulfillment strategies like ship-from-store and in-store pickup.

Integration also improves analytics. When sales data flows through one system, retailers gain clearer insights into product performance, channel contribution, and customer behavior. Better data leads to smarter buying and merchandising decisions.

BigCommerce is commonly used by multi-location retailers, wholesalers, and brands with aggressive growth plans. Integration ensures Square POS can keep pace with this expansion without operational strain.

If your business is still running smoothly on Retail Pro v8 or v9, there’s no need to rush into an upgrade just to sell online.      

Octopus Bridge continues to support seamless eCommerce and marketplace integration for Retail Pro v8 & v9, helping you expand digitally while keeping your existing POS intact.

Supported eCommerce Platforms & Marketplaces

Shopify

WooCommerce

Magento

BigCommerce

Wix

Amazon

eBay

Walmart

What You Can Do with Octopus Bridge

Sync products, prices, and inventory automatically

Process online orders directly into Retail Pro

Prevent overselling with centralized stock visibility

Eliminate spreadsheets and manual data entry

Sell across multiple online channels with confidence

Why Retail Pro v8 & v9 Users Choose Octopus Bridge

No forced Prism upgrade

Works with your existing Retail Pro setup

Near real-time data synchronization

Supports multi-store and multi-warehouse operations

Scales as your online sales grow

Perfect for Retailers Who Want To

Start selling online without POS disruption

Expand to marketplaces like Amazon and Walmart

Reduce operational workload

Future-proof their retail operations at their own pace

Upgrade Online - Not Your POS

Octopus Bridge gives Retail Pro v8 & v9 users the freedom to grow digitally today while planning system upgrades on their own timeline.

Get connected. Start selling everywhere. Stay in control.

Talk to us today to enable Retail Pro v8 & v9 integration with your preferred online channels.

24Seven Commerce today announced the official launch of STORIS POS integration with leading eCommerce platforms - Shopify, WooCommerce, BigCommerce, Magento, Wix - and top online marketplaces including Amazon, eBay, and Walmart, powered by the company’s proven middleware, Octopus Bridge.

This launch marks a major milestone for furniture retailers who have long struggled to manage growing online demand through disconnected systems. With Octopus Bridge now supporting STORIS, furniture merchants finally have a seamless, automated, near real-time bridge between their in-store POS and their digital sales channels.

A Story Familiar to Furniture Retailers Everywhere

Across the furniture industry, many retailers face the same silent struggle.

A shopper browses a beautiful sofa online, adds it to the cart, and places an order. But behind the scenes, the retailer’s staff are scrambling, switching between spreadsheets, emails, and siloed systems - not realizing that the model sold out an hour earlier on the showroom floor. With no integration in place, online stock never updated. The result: an awkward apology call, a disappointed customer, and a potential long-term loss of trust.

In another case, a retailer spends hours every week manually uploading product descriptions, prices, and images onto their website - only to get overwhelmed as seasonal collections, room sets, and pricing updates increase. Slow updates lead to mismatched prices, phone complaints, and frustrated store teams who are already trying to manage floor operations.

Meanwhile, online orders arrive inconsistently - some through email, some through web dashboards - and must be typed manually into STORIS. A single typo in SKU or measurement can derail the delivery process.

This pattern repeats every day in furniture stores across the country. Not because retailers lack effort - but because they lack integration.

A Turning Point for the Furniture Industry

With the new STORIS + Octopus Bridge integration, this cycle finally changes.

Retailers can now synchronize their POS with all major eCommerce platforms and marketplaces in near real-time, ensuring precision, consistency, and operational calm.

Key Non-Technical Benefits That Transform Daily Operations

Prevention of Overselling

Inventory updates from STORIS flow automatically to all online platforms. If a sectional sells in-store, it instantly reflects online - dramatically reducing cancellations and negative customer experiences.

Minimal Manual Work

No more spreadsheets, duplicated data entry, or late-night website editing. Product details, pricing, and stock levels sync with near real-time accuracy.

Web Orders Automatically Flow into STORIS

Every online order - whether from Shopify, WooCommerce, Amazon, or Walmart - seamlessly appears inside STORIS for quick processing, scheduling, and fulfillment.

Consistent Pricing Everywhere

Price updates made in STORIS are propagated across all online channels without delay, eliminating pricing mismatches and customer complaints.

Sell on Multiple Channels Effortlessly

Retailers can maintain one master catalog in STORIS while selling across several eCommerce platforms and marketplaces simultaneously.

Faster Delivery Scheduling and Fewer Errors

Staff no longer re-enter orders manually, reducing the risk of mistakes in SKUs, options, or delivery instructions.

Improved Customer Experience

Customers see accurate availability, dependable delivery timelines, and transparent information - boosting satisfaction and repeat purchases.

Future-Proof Setup

Whether retailers expand to new platforms, open more stores, or scale their online reach, the integration grows with them.

Why Octopus Bridge?

Octopus Bridge has been trusted for nearly 20 years by hundreds of merchants across different POS systems. Known for stability, speed, and ease of onboarding, it ensures:

Near real-time inventory sync

Automated price and product updates

Smooth multichannel expansion

Reliable marketplace integrations (Amazon, eBay, Walmart)

Zero disruption to existing workflows

The launch of STORIS integration further strengthens the platform’s position as a dependable partner for furniture retailers looking to modernize operations and stay competitive.

An Invitation to STORIS Retailers

Furniture retailers using STORIS POS are invited to explore Octopus Bridge and experience firsthand how seamless the shift to connected commerce can be.

If you’ve ever dealt with stock mismatches, manual order entry, online-to-store inconsistencies, or lost sales due to slow updates - now is the time to try a solution built specifically to eliminate these pain points.

About 24Seven Commerce

24Seven Commerce is a global provider of POS–eCommerce integration solutions with a proven track record spanning two decades. Through its flagship middleware, Octopus Bridge, the company enables retailers to automate inventory, orders, and product data between their POS systems and online sales channels.

Retailers Can Now Step into a New Era of Efficiency

Unlock the power of seamless retail automation with Square POS eCommerce Integration powered by Octopus Bridge. Easily connect your Square Point of Sale with your online store and keep your inventory, prices, and orders synced in near real time — no manual updates needed.

Key Features:

1. Near real-time inventory sync between POS and online store

2. Automatic order download into Square POS

3. Centralized product and customer data

4. Supports Shopify, WooCommerce, BigCommerce, Wix, Amazon & more

This integration helps retailers save time, avoid overselling, and grow sales across online and in-store channels effortlessly.

Silicon Valley, CA - Octopus Bridge, a long-established leader in retail technology, today announced a major expansion of its platform, positioning itself not only as a POS–eCommerce integration provider but as a full-scale MarTech engine built for modern retailers. With 20 years of innovation, hundreds of active merchant deployments, and support for 30+ POS systems, Octopus Bridge is redefining how retailers operate, market, and grow across physical and digital channels.

A One-Window Platform for Retail Modernization

The newly expanded Octopus Platform allows retailers to build and manage complete omni-channel journeys through a single window. Retailers can now:

Develop eCommerce websites on Shopify, WooCommerce, or Magento

Integrate them seamlessly with 30+ supported POS systems

Sync product, price, inventory, customer and orders in near real-time

Support multi-location operations, BOPIS, and chain-level order routing

Access advanced MarTech tools integrated directly with POS data

“This launch marks a defining moment in retail automation,” said a spokesperson on behalf of the CEO. “Retailers don’t just want integrations anymore - they want intelligence, automation, and marketing power built into every layer of their operations. Octopus delivers exactly that.”

A MarTech Platform That Drives Footfall and Revenue

Unlike traditional connectors, Octopus integrates deep retail data directly into marketing channels, helping retailers increase visibility and sales both online and in-store.

Google Local Inventory Ads (LIA) Integration

When shoppers search for items such as “running shoes near me”, Octopus ensures the store appears with live pricing, availability, ongoing promotion, location, and hours.

“Local search visibility can double footfall for certain categories,” shared the VP – Business Development & Partnerships. “With Octopus, retailers automatically appear at the moment of high purchase intent, without lifting a finger.”

Facebook & Instagram Ads Powered by POS Data

Retailers can launch dynamic ads that automatically reflect POS stock and pricing. Campaigns pause instantly for out-of-stock items, preventing wasted ad spend.

Retail Operations, Now Fully Automated

Octopus Bridge’s powerful automation engine eliminates repetitive tasks that previously required hours of manual effort.

POS-Integrated Electronic Shelf Labels (ESLs)

The platform now supports smart Electronic Shelf Labels synced directly with POS pricing.

“Retailers no longer need teams manually updating paper stickers every time prices change,” said a senior product leader. “With Octopus-enabled ESLs, thousands of shelves update in seconds - saving labor, reducing paper waste, and ensuring in-store and online pricing always match.”

Open-to-Buy (OTB) & Planning Reports

Automated daily and monthly planning reports help retailers take control of purchasing, stocking, and budgeting.

“Retailers want clarity,” added the CEO’s office. “They want to know what to buy, when to buy, and how much stock they truly need. Our planning tools make that possible.”

Multi-Location Support for Growing Retail Chains

Octopus Bridge is designed not only for SMBs but also for fast-scaling retail chains:

Route online orders to the nearest store

Support multi-store inventory accuracy

Enable BOPIS (Buy Online, Pick Up In-Store)

Manage chain-wide pricing, promotions, and stock from one dashboard

“Our focus is simple - remove friction from retail operations,” said a statement on behalf of the VP. “Whether it’s one store or fifty, the experience remains seamless.”

14-Day Free Trial for Cloud POS Retailers

Retailers using cloud-based POS systems such as Lightspeed, Square POS, Shopify POS, Korona, and Heartland Retail can now test the complete platform for 14 days, without sharing credit card details.

“We want retailers to experience the power of Octopus without risk,” noted the CEO. “Just connect your POS and see how effortless retail feels when everything runs in near real-time.”

A SaaS Platform Built for Reliability, Scale, and Growth

As a modern SaaS solution, Octopus offers:

High uptime and cloud reliability

Continuous feature enhancements

Zero maintenance for retailers

Built-in automation across operations and marketing

Multi-channel selling at different price points

Overselling prevention through precise stock sync

“Retailers today are selling everywhere - marketplaces, eCommerce, Instagram, physical stores,” said the VP – Business Development. “Our job is to make sure they never miss a sale, never oversell, and never struggle with manual data entry again.”

Retailers Invited to Experience the Future of Retail Automation

Octopus Bridge invites retailers of all sizes - independent stores, regional chains, and enterprise retailers - to test the platform risk-free.

“Once retailers try Octopus, they instantly feel the difference,” the CEO’s office commented. “We encourage every retailer to test the integration at least once. It simplifies your business, boosts your visibility, and strengthens your bottom line.”

About Octopus Bridge

San Jose, CA – Independent retailers using both Square POS for in-store operations and Shopify for online sales often spend countless hours manually updating products, prices, and stock. This inefficiency not only drains productivity but also increases the risk of costly errors. That’s where Octopus Bridge by 24Seven Commerce steps in.

Octopus Bridge provides an automated, near real-time integration between Square POS and Shopify. Product catalogs, stock levels, and pricing data are synchronized seamlessly across both platforms - eliminating the need for duplicate data entry.

What truly sets Octopus Bridge apart is its white-glove onboarding experience. Every retailer, regardless of size or tech expertise, receives end-to-end handholding during setup. From initial data mapping to live sync testing, the support team ensures a smooth transition without disrupting business operations.

“Our store used to update hundreds of items manually between Square and Shopify,” said a satisfied retailer. “Octopus Bridge not only solved that problem but also made onboarding incredibly easy. We were live within days.”

The integration empowers businesses to reduce operational workload, improve accuracy, and focus on customer engagement and growth. Retailers can also manage both platforms confidently through a centralized system that updates automatically - day or night.

Running a store and an online shop separately? That’s double the work and double the mistakes.

With the Square–Shopify integration, your sales, inventory, and customers stay perfectly in sync — online and in-store.

What you get:

Near Real-time inventory updates (no more overselling!)

Centralized customer data for smarter marketing

Faster order fulfillment & happier shoppers

One unified system that actually saves time

That’s what modern retail looks like — smooth, automated, and customer-first.

Let your business flow seamlessly between checkout and cart.

In the world of modern retail, marketing doesn’t begin with a billboard or an Instagram ad. It begins with integration.

Today’s shoppers browse online, purchase in-store, return via mobile, and expect every touchpoint to recognize their journey. For retail merchants, this means marketing and operations must be in sync - literally. And that’s where Octopus Bridge changes the game. It doesn’t just connect your POS system to your eCommerce store - it lays the groundwork for smarter, more effective marketing.

The Gap Between Sales and Strategy

Many retailers still manage online and in-store operations in silos. Product updates are handled twice. Promotions may reflect in one channel but not the other. Inventory data lags, and by the time a marketing campaign is deployed, it’s based on outdated numbers.

What gets lost in the chaos? Consistency. Speed. Relevance.

And ultimately - sales.

Why Marketing Needs Integration First

Great marketing relies on accurate, synchronized data:

You can’t promote what you don’t know is in stock.

You can’t send personalized offers without understanding customer behavior across channels.

You can’t retarget based on cart abandonment unless both online and POS data are unified.

In short, you can’t market well unless your channels talk to each other. Integration isn’t a backend function - it’s the starting point of marketing excellence.

Octopus Bridge: Where Operations and Marketing Converge

Octopus Bridge simplifies this connection by seamlessly syncing your POS (such as Counterpoint, Retail Pro, Lightspeed, RMH, and others) with leading eCommerce platforms like Shopify, WooCommerce, Magento, BigCommerce, Wix, and even marketplaces like Amazon and Walmart.

This integration:

Keeps inventory synced in near real-time

Reflects pricing and promotions across all platforms

Pushes your in-store products to Google and Facebook for maximum visibility

Powers local discovery through Google Local Inventory Ads

The result? Your storefront becomes your digital marketing launchpad.

One Unified Product Catalog, Infinite Marketing Potential

With Octopus Bridge, the headache of duplicate product entries disappears. You manage one catalog from your POS, and it flows automatically to your online store and marketing channels. That means:

Google Shopping feeds update instantly

Facebook product catalogs reflect live pricing

Product recommendations remain accurate

SEO optimization happens on synced, structured data

Your storefront inventory becomes a marketing asset, visible to shoppers everywhere.

Powering BOPIS, Local Ads & Social Campaigns

By bridging POS and eCommerce, Octopus Bridge helps retailers offer omnichannel experiences like:

BOPIS (Buy Online, Pick Up In-Store): Market to busy customers who want flexibility.

Google Local Ads: Show in-stock products to nearby shoppers, driving foot traffic.

Facebook Catalog Ads: Target social users with current inventory and pricing pulled directly from POS.

These are not just operational enhancements - they’re marketing advantages.

Beyond Integration: A MarkTech Platform That Scales With You

Octopus Bridge isn’t just an integrator - it’s a Marketing Technology (MarTech) platform. It enables your sales data to flow into ad campaigns, your inventory to reach local shoppers via search, and your brand to present a unified front across every channel.

For small retailers, this levels the playing field. For mid-size and growing chains, it unlocks scalable growth.

The First Step to Smarter Marketing

You wouldn’t run a campaign without a strategy. Likewise, you shouldn’t run a multi-channel business without integration.

With Octopus Bridge, your storefront and your shopping cart are no longer separate worlds. They’re two halves of the same customer journey - linked, visible, and ready to be marketed with precision.

Running a retail store with pcAmerica CRE and dreaming of selling online? With Octopus Bridge, you can now connect your POS system directly to Shopify! No more manual updates, mismatched inventory, or missed sales. Our integration syncs products, inventory, and orders in real-time—giving you total control across both platforms. 🚀 Whether you're expanding online or want smoother operations, this is the upgrade your store needs. Easy, automated, and designed to grow with you.

Managing both a physical store and an online shop? We get it—manual updates, inventory mismatches, and order chaos can make things messy fast.

That’s why 24Seven Commerce offers a smart way to connect your Square POS with your webstore.

✅ Real-time inventory sync ✅ Automated product updates ✅ Unified sales management

No more double work. No more errors. Just smooth, seamless retail—online and offline.

Running a liquor store? Now you can automate product, inventory, and order sync between your Lightspeed POS and the Liquor Max eCommerce platform with Octopus Bridge by 24Seven Commerce.

🚀 Eliminate manual updates 📦 Real-time inventory accuracy 💻 Streamlined online & in-store operations 🍾 Designed exclusively for liquor retailers

Octopus Bridge empowers your store to go omnichannel — fast, simple, and smart.