Jul 31, 2013
Tweet ‘em Home for Christmas
Was a huge social media campaign run by Irish energy utility Electric Ireland (formerly knows as ESB). Campaign lived on Twitter for the most part with celebrity teams driving across Ireland for charity with the only catch being the cars run on Tweets i.e. the team that got the most Tweets arrived home first and won the top prize of cash for a chosen charity.
Campaign was support by a massive through the line media campaign consisting of ATL TV, Outdoor, Press and Radio as well as blanked online coverage.
