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If you are blessed with loads of traffic, then you are 60% luckier than most of the website owners. Every day competition is getting tougher for websites and websites which are blessed with good traffic are seldom using it efficiently.

In this post, we will discuss on how to efficiently use your website traffic to get more traffic.

What is the need of utilizing existing traffic?

Consider your traffic as cash. More cash makes you happy, less cash makes you sad.

Smart people (smart webmasters) use existing cash to attract more cash in form of investments and returns.

Hence using existing traffic to generate more traffic or cash is more profitable.

How can I manage my traffic?

Google analytics is a service from Google to analyze website traffic. It includes all the necessary metrics to correctly analyze and idealize your traffic. It includes metrics like geography, type of audience, devices used to access, referring channels etc.

It will give you clear insight about your traffic.

How can I channelize my traffic?

The right way to channelize is by connecting it with social media or monetize it.

Empower your blogs with social sharing so that visitors can easily share your content on their social media profiles.

This also attracts new impressions of the content. These new impressions are a result of a 2nd path created for visitors, which is a dead end to them but is a new lane of traffic for the website owner.

Monetizing is also a good option for a website. Analyzing traffic using Google analytics will help you select ads which are relevant to your traffic.

Showing relevant ads on website increases chances of conversions.

More the conversions, more you will earn.

If your website provides services, then you can utilize the traffic to further improve your service quality and addons.

User registration is a primary need for every business in-order to deliver services to customers and provide personalised experience. Today registrations are source of rich first party data and used by marketers for generating customer insights.

Users can register on a site using two basic ways  i.e. traditional login and social login.

Traditional logins: Registration forms are traditional way of sign-in and sign-up. Visitors need to fill up forms first in-order to register and after validating email address they have to fill username and password for sign-in.

It depends upon webmaster to customize registration form according to requirement.

Social login: Social login makes use of social media profile for authentication. Powered by multiple social media providers, visitors have multiple choices to opt one from, according to their convenience.

Implementation is very easy because it is available as plugin for cms’s and in clean html code for non-cms.

The main reason behind development of social login was that most of the internet users were using social media and it will become convenient for them to signup and login.

Some websites offer anonymous login, where users can make use of its service with a temporary registration in form of email or randomly generated username. Usage of anonymous logins is generally seen in a multiple chatroom site.

The concept of personalized experience made businesses to implement strategies which will make them know their customers more closely.

After surveys being a successful medium for gathering customer data, signup forms became medium for getting first party data.

This made registration process lengthy and frustrating. It often leads visitors to abandon the website.

Progressive profiling served as a solution to this problem. With progressive profiling whole registration process is cut to short into basic.  User is asked minimal of details during login which is mandatory for registration. Minimal details vary from website to website.

After fetching minimal details user is authenticated.  Now progressive profiling starts working after 2nd or 3rd login. When user log’s in, it is asked for a small chunk of detail from overall lump of data to be collected. It depends on user to fill it or skip it.

If user rejects, it navigates to logged in  site area. Upon consecutive logins , they will be asked with different chunks of data from last time.

Social media plays an important role in promoting anything. Whether it is a content or a brand, social media is a potent platform to generate awareness and leads from. Social media sometimes serves as a rich platform for specific niches also. For example Instagram is used by most of the niche but generally fashion stuff markets the most.

Somewhere sales and social media combined play important role for a brand. It can be a good place to be found other than directories or citation cites. Almost everyone has a profile and uses it at least 1 hr on an average.

Pitching something on social media makes audience aware about a product in form on online ads or promoted post. A good brand image on social media too has impact on sales, which is created by brand as well as customers on social front.

How to improve sales with the help of social media?

Website is the root, where sale has to be generated so at first website has to be improved in order to proceed forward.

Make website social friendly so that visitors can make use of features where their social identities can be used.

Using social sharing plugin, social commenting and social login are a good start to make website social friendly.

Promote UGC: UGC is user generated content. Content which is related to your product and brand, always encourage such content by liking or sharing it on your timeline. You can also use it as shared post, crediting to its creator. Visitors will definately be influenced, hence boosting traffic and sales.

Social friendly images: Social friendly images can be tempting and increase CTR. A study by Chute Digiday revealed that over 70 percent of users believe that content with images are highly effective compared to those with texts alone. There are many tools available on internet with which one can create attractive images or use current images and transform them into attractive images.

Website nowadays is a basic for every business and person. For a person a website is necessary for its personal branding as an influencer to any field. Nowadays almost every celebrity, marketer, politician have their website to emerge as a brand online.

Social media is another platform to work upon and bring himself out as an influencer there too. With vast number social media users influencing gets easy with similar minds.

For a blogger, similarities coincides with a celebrity or politician. They too want to get popular and have a bright name in their community. Here their website work on their behalf to outshine them from others. Bloggers are there in every niche, competing with each other, implementing ways to stand out.

A website is one of the many platform which works as influencer to their followers. A social friendly website is one of the many ways a website can be optimized so as to attract visitors.

So how to make a website social friendly?

Implementing Social login: Social login allows visitors to authenticate on a website using their social media profile. Social login is easy to implement if implemented using any provider. Individually configuring every social media can be a tedious.

User upon first signup on using social media need to approve some permissions then upon login in next time is a seamless process.

Implementing social share icons: Social share icons enables users to share website’s content on social media profile. Sharing icons are easy to implement if a website is on a cms. Social share icons are an one of essential plugins for an blogger. It helps their content to reach to new audience of sharer.

Implementing social commenting: social commenting makes use of social media profile to comment on a website. It ensures almost spamfree comments from bots and maintain genuinity of users on a site.

Personal data is something which everyone wants to be confidential. In personal life, no one wants to share something personal until and unless they feel comfortable in sharing with someone known and trusted.

In online world, data is precious to every business and marketer. Every key process of a business is data driven and to make it more personalized, more in depth data is required so as to provide more personal touch to actions, in product  and marketing.

Dealing with customers isn't a straight road when it comes to ask for their in depth data, i.e. personal data.

Every customer or raw lead is concerned about their data because of fear of misuse and identity theft. Secondarily they consider data sharing  a give-give process, rather than being a give and and take.

Taking past experiences into concern, most of the customers have faced spamming and unauthorised use of their data.

How  to make customer share their personal data?   

Trust:Trust holds the key to every relationship. Become a brand who is loyal and can be trusted with its actions.

Usually it happens, that some actions which are valid from business point might get misunderstood by customers hampering present reputation. So make a check of every action one takes and try to maintain level of trustiness.

Maintaining loyal give and take policy with customers: Everyone expects something, so does customers before handling their precious data. They expect their data to be utilized in ethical ways providing them better services, personalized discounts etc.

If they are spending their precious time in sharing their data, be prepared to serve them accordingly.

Establishing a brand is not an easy task. It is the result of continuous efforts and hard work of  the owner, investors and no doubt the real heros “employees”. After a long research and study about the market and services, a business is established. Suppose, I wish to establish a business that is related to IT at Vancouver , then I need to do a research on working of different IT companies in Vancouver. What are their strategies and how I can do better? Establishing a business is very difficult but making it a brand is more difficult. One has to be very patient and has to face many challenges.  Each day a new challenge is waiting and you need to overcome it. Here I am going to discuss some such challenges that every startup has to face and how they can overcome the same.

Challenge#1:

Gap fixing:

The demand and supply are closely related with each other. It is very important for a newly started business to understand the right demand and offer the right products according to the budget. Do not offer unnecessary services. Try to fix the gap between demand and supply.

Challenge#2:

Proper execution:

No matter how great your idea is, if it is not executed properly then it is of no use. There were many startups that came up with mind-blowing concepts but were not able to sustain just because there was no proper planning to execute them. So, always find out the best way to execute your idea to boost your brand.

Challenge#3:

Improper customer services:

Best product and service are the two main demand of any customer. If you are a startup then you need to take special action on these two factors. They help you to build a trust among users. So, always care about your customers and try to solve the problems if they are facing any as soon as possible.

So, friends, these are some challenges that every startup has to face during their early stages. You need to overcome the same. If you have any point, mention me in the comments.

Do you know what is the best test stood up to by the IT executives today? It is keeping up cutting edge affirmations of customers and customers. Shocking and unstable affirmation prompts poor identity organization. Besides, a business is not prepared to keep its customer's character and accreditations secure then it is stuck in a sad circumstance. There are various progressions built up that give ensured and secure customer affirmation like email check, social sign-in et cetera however these techniques are bound for acceptance of a lone site. Today, most of the associations have different destinations and if they complete the predetermined strategies then it requires an impressive measure of speculation for their customers or customers to login to the locales, which is totally disillusioning for customers.

Regardless, there is an answer, associations can realize a system called Single sign on solutions(SSO), as the name itself proposes, it is the procedure through which customers can login to different business destinations without hoping to login to every last website.They can basically enter their username and mystery word once for any of the web advantages and can motivate confirmation to access to the related web organizations of the business.

That suggests without single sign-on customers need to enter their ID affirmation each time when they have to login a particular web application and organization. Regardless, by using SSO they require simply single ID capability to get to various locales of the same business.

Single Id capability suggests customers simply need to review that one username and mystery word. Along these lines, it decreases multitudinous logins and passwords. Less number of passwords to recall prompts more customer satisfaction and improves the customer experience. It in like manner decreases time push to re-login. As talking from the business viewpoint it saves IT work range cost by reducing the amount of reinforce calls for requesting another mystery word.

Beside this, the most basic inspiration driving why associations with various destinations must realize the enormous advancement is to give a protected approval to their customers. The single sign-on method is exceptionally secured. It gives a secured access at all levels including entry, access to systems and way out. By using SSO, associations can keep their customer's character capabilities safe and produce more trust among them. It furthermore helps associations to keep up united reporting of their customers. Brought together reporting is to a great degree vital for associations to keep a record of customers and to know them at the best level.

After various Update Rollouts Google is continually stricting its situating factors.and has rebuffed package's of locales not taking after Google's tenets. One of the situating variables is social signs. Social signs like inclinations, shares, comments and says are viewed as situating segments.

The conformity in figurings has made various agents and associations persist mishap or even sudden skyboost in raking after redesigns.

Web organizing Influence is a showcasing term used for laymen people to show change in google situating as an aftereffect of social closeness, how convincing a brand is on web organizing, for instance, Facebook, Twitter, Linkedin.

On web organizing the immaterial targets for any piece of substance is to affect customers to make a move in sort of inclinations, shares and comments and redirection to thing in case of e business webpage's social page.

You need to invigorate veritable engagement , people should consider you, about your picture and things you oversee, fundamentally getting likes/retweets is inadequate. If your customer don't finish, there is no characteristic item to your persistent work. Get people propelled by whatever you share, so at whatever point you make a substance, pick what your welcome to make a move is.

You fundamentally need to make a care and credibility or stimulate bargain . Another goal is to take an interest in studies for publicizing reason, to get feedback on your organizations.

With time the base and mode stays same however with web organizing overhauls one needs to pass by method for specially fitted strategy. On one hand you should focus on mass disciples and collaborations for your picture and on other should focus on exceptionally fitted strategies for quality aficionados. This gives off an impression of being incomprehensible as one may stuck into issue anyway this is the thing that a flawless customer is.

To be a brand or ace in your corner, you ought to be especially presented on web organizing. If you are dubious of selecting a privilege internet organizing , have a chase on web. A phase with no productive customers is a waste. If you have a business which does not fit under any casual association, then stick to key interpersonal associations Like Facebook, Twitter and Linkedin.

For building a social trust one should in like manner bring social warmth on it's site. There is no use of a site with no social use, in spite of the way that it is having a good development.

Social neighborly webpage offers effortlessness to customers by giving them highlights like social login and urges customers to parade and share content on web organizing, which roundaboutly bolsters new customer securing.

Do Those Prоmоtiоnаl Itеmѕ Really Hеlр Yоur Buѕinеѕѕ?

With thе current есоnоmу mаnу businesses аrе lооking fоr ways tо сut bасk еxреnѕеѕ in order to make mоrе of a profit. Whilе thiѕ iѕ a necessity fоr ѕоmе businesses оnе аrеа thаt mоѕt businesses should асtuаllу spend a littlе mоrе on iѕ thоѕе promotional itеmѕ because these ѕmаll littlе gifts tо your сuѕtоmеrѕ and роtеntiаl сuѕtоmеrѕ iѕ nоt only a ѕmаrt wау of advertising but, thеу саn actually inсrеаѕе your buѕinеѕѕ аnd уоur customer lоуаltу.

How Dоеѕ That Mоuѕе Pad, Pеn, оr Cоffее Cuр Hеlр My Buѕinеѕѕ?

You may nоt think that promotional itеmѕ dо muсh to inсrеаѕе your business but, they actually do and in a down economy such as thiѕ they саn inсrеаѕе уоur buѕinеѕѕ mоrе than you knоw. Think оf it this wау. Mоѕt people аrе ѕurviving on a very limitеd budgеt and fееl thаt thеу аrе tаkеn аdvаntаgе оf by thе gоvеrnmеnt and buѕinеѕѕ as wеll. Then аlоng соmеѕ a buѕinеѕѕ thаt gives уоu ѕоmеthing fоr frее аѕ a small thаnk уоu for doing buѕinеѕѕ with thеm оr ѕimрlу viѕiting thеir buѕinеѕѕ. Suddеnlу in that customer's eyes that рrоmоtiоnаl item bесоmеѕ ѕоmеthing оf value bесаuѕе it wаѕ unexpected and tо them a thоughtful gеѕturе. If thе рrоmоtiоnаl item is ѕоmеthing thаt thеу саn uѕе, no mаttеr hоw small that itеm mау bе, it iѕ all the mоrе vаluаblе.

Sо, thеn the nеxt timе thеу nееd thаt product уоu ѕеll оr thаt service уоu рrоvidе they аrе muсh mоrе likely to remember thаt gift and tаkе their business tо you rather than уоur competitor еvеn if thеу are gеtting that product оr service slightly сhеареr at thе other buѕinеѕѕ. Sо, in that way thоѕе promotional mаtеriаlѕ cement сuѕtоmеr loyalty to уоur buѕinеѕѕ аnd kеер thоѕе сuѕtоmеrѕ соming bасk аgаin and аgаin.

Hоwеvеr, the value оf thаt promo itеm to уоur buѕinеѕѕ dоеѕn't stop thеrе. Your nоw lоуаl customers аrе bound to tеll their friеndѕ аnd rеlаtivеѕ аbоut уоur buѕinеѕѕ аnd аt lеаѕt ѕоmе оf thеm аrе gоing tо bесоmе nеw сuѕtоmеrѕ. Thеn whеn уоu nеxt offer promo itеmѕ they too will fееl more likе vаluеd customers аnd tell their friеndѕ аnd fаmilу аnd so оn and ѕо.

In an есоnоmу whеrе еvеrуthing соѕtѕ, gеtting that frее рrоmо item means mоrе and mоrе. Whеthеr that рrоmоtiоnаl itеm iѕ a mоuѕе раd, a реn, a dооr mаt, or a food itеm doesn't mаttеr, whаt mаttеrѕ tо thаt сuѕtоmеr iѕ that уоur business was willing tо gо that extra little bit аnd rеwаrd thаt сuѕtоmеr for spending thеir mоnеу оn уоur рrоduсtѕ оr ѕеrviсеѕ.

Getting traffic to a website is not an easy task, once you already get succeeded in that, your next effort should be to convert your unknown visitors into known customers, right? But how? What are the methods or ways that will help you out to do so? Here I am going to show you some ways that help you to convert hard driven traffic into precious customers.

Understand Your Audience

In business, the first thing you need to know is what are the demands and what your customers wants from you. Do the analysis and try to find out the customer’s requirement and then make proper strategies and finally implement them. Understanding your customers helps you in improving the user experience. A better user experience leads to more conversion rate.

Implement Single Sign-On

We all know that registering on a website is a great headache. No one likes to fill long registration forms. Now suppose the hurdles you face when you need to sign in again and again to access applications and websites of the same organization. The Single Sign-On solution saves you in this situation. It allows users to access multiple websites and applications by using single ID credentials. Changes made in one profile will automatically be reflected on remaining profiles as well. Single sign-on eliminates password fatigue, provides smooth user experience and improves conversion rate.

Build Trust

Trust is something that is the most important factor for conversion. Success in business depends on trust between customers and business. Adding testimonials on the landing page of your business website builds trust among readers. You can add positive feedback or responses of your customers. Some of the other ways to display social proof are embedding social media posts, displaying followers count etc.

As a user or customer, registering yourself to a website is no fun. We need to to fill long forms that are incredibly annoying. According to a research, it is found that 88 percent people prefer  leaving those websites in which they are asking to fill lengthy and complex registration forms. Out of the remaining 12 percent, most of them fill wrong and inaccurate data. Therefore, if we want to improve customer experience or make our website user-friendly, the first thing we need to do is providing easy registration services. Let’s examine what are the possible ways to make registration process less annoying and complicate for visitors.

Ask Only Relevant Questions

Do not add the list of questions unnecessarily, ask for only those details that are important and relevant to your business. Increasing form length directly affects on login by decreasing the user registration. You can also ask for details by fragmenting the form.

Single Sign-On (SSO)

The Single sign-on solution is the best alternative for avoiding a traditional form of registration. By allowing users to sign-in on multiple applications and website of the same organisation by just having a single ID credential makes the whole process of registration very quick and simple. That means you do not need to remember the cluster of username and passwords. Implementing SSO on your organisation’s websites will definitely increase the productivity. There are many types of SSO solution, you should choose the one that matches to the need of your business.

Social Sign-On

If you have a single website and wants visitors to register on your website, you can go with social sign-on. It is a revolutionary tool that will visitors to login to any website by using their existing social media account like Facebook, Google+, Twitter, etc. It is also the quick and easy form of registration. With the help of social sign-on, marketers can get first-hand user data.

Registering ourselves to a website is something we don’t like to do because during registration process we have to fill long and frustrating forms. Nobody likes to fill such boring forms. Instead of filling forms users opt to leave such websites and try for a new one or even if they fill the forms, most of them make wrong details. From the business point of view getting wrong information misleads marketers and this results in making poor marketing strategies. Thus getting real user data is must for a business. But getting this information is not easy, as we already know people hate to share their personal details and information with the business unless they get something good in return.

Now the question here is, how marketers can get user data without making them annoyed? What are the techniques that will help them to achieve customer’s information? Here in this article, I am going to explain two of the most effective and revolutionary techniques that will help marketers to get user’s personal data and information.

Social Sign-On

Social Sign-On which is also known as social login is an important tool in the field of customer registration service. As I mentioned that people hate to fill long registration forms, social sign-on will be the saviour here. It is an authentication process in which users can register themselves by using their existing social media accounts that means they do not need to fill long registration forms. This will save users time and make them spend more time on your website and increase the chances of conversion.

Single Sign-On (SSO)

The Single sign-on solution is the advanced module of social sign-on. With the help of this technology, users can authenticate to multiple websites and applications of the same organisation by using single ID credentials. Google is the best example of having SSO, having an account on Gmail, you do not need to sign up for Google+, Google Drive or other services of Google, you will be automatically logged in to such services. Thus, SSO is very important for organisations that have multiple websites and applications.

One of the most important advantages of SSO is that user does not need to remember numbers of usernames and passwords to login into the websites. It improves the user experience and increases the productivity.

The password is a string of character set and it is supposed to be strong little secret. These are thus very little however terribly powerful. But Passwords will be a secret only if they're needed to access any resources that belong to you. Passwords hold a great importance in this digitally automated world. We strongly depend on the internet, our daily work needs access to multiple applications or resources and different tools like email accounts, bank accounts, social media accounts, apps and much more. This all leads to a number of usernames and passwords to remember that is not possible for us. But don’t worry, every problem has a solution. Here  Single Sign-On is the solution that removes the fear of remembering multiple passwords.  Single Sign-On is a process of authentication that permits the user to enter the one username and countersign to access multiple applications.

In many cases, the applications and resources have to be accessed by the cluster of individuals working together and therefore, passwords needs to be shared inside the group. It is the only way to access the identical resource if a number of people are required to access the same web application. And this sharing of the password is terribly dangerous since it will increase the possibilities of prone attacks from identity thieves.

The Single sign-on solution is the safe and secure alternative to credential loss. Single sign-on(SSO) helps to attach multiple domains and websites of the same organization along to form seamless user login experience.

Implementing single sign-on reduces the time spent by the user to login for various websites of same the organization, so will increase the productivity. SSO improves the user experience and removes the need of memorizing numbers of passwords. With the assistance of single ID credentials, users can login to multiple applications and websites. Single sign-on is classified  into numerous types.

Here I’m going to discuss some of the most important kinds of single sign-on.

Enterprise Single Sign-On

It is one among the foremost type of SSO, particularly for large organizations. It’s active directory based SSO solution that allows users to use current identities and has management for the whole enterprise without needing any further authentication process. It will increase productivity by eliminating the necessity of IT service support.

Container Based Single Sign-On

It is one among the most important and limited type of single sign-on, because it will be used across the applications within the same container as the name suggests.  In this kind, authentication ID credentials will be shared between 2 web application that's deployed on the same application server.

Web Single Sign-On(WSSO)

Web single sign-on permits users to access number of  internet servers that requires authentication by having unique website authentication. With the assistance of WSSO, users do not need to remember different passwords for web services that are using multiple technologies. The WSSO facilitates users by providing seamless website access and helps organizations by reducing the application and web support load.

Federation SSO

Federation Single sign-on is an important type of SSO because it is designed to enable SSO between two trusted partners across heterogeneous domains. Federation permits these sure partners to ask for identity details and data within a circle of trust by using a set of open protocols. It's almost like WSSO except the authentication is allowable across same domains in web SSO whereas in federation it's allowable across completely different domains.

For businesses, customer data plays an important role in their way to success. This data helps marketers to make new and more targeted strategies to reach out new  customers and build trust in existing customers. The better you understand your customers the more you can make sales and increase profits. But, how marketers can get this precious data? What are the methods that help them to get customer’s private data and information? There are several methods that will help you to get data but here I am going to mention three most effective and  famous registration processes that help you to collect your customer's data.

Traditional Registration Forms

It is an old form of getting user’s data. In this method of registration, users need to fill long and complex registration forms. Such forms are quite time-consuming and very frustrating. Generally, users leave such website that is asking for such registration forms to fill or in case if users fill the forms, they make wrong entries that lead marketers in the wrong direction.

Social Sign-On

Social sign-on is an effective means of registration. In this method of registration, users do not need to fill long forms that are asking for name, address, age, sex and so on. They can authenticate to a website by using their existing social media account. This reduces the time and makes the whole process of registration simple and quick. The most important advantage of  social sign-on is that it gives reliable first-party data that is very important for marketers to know their customers in a better way.

Single Sign-On

Suppose a situation where you are working in such an organization that has multiple websites and applications and you need to login each website separately. How complex the situation is? Login each time on different websites is not only the wasting of time but also makes you frustrated.

Single sign-on (SSO) is the solution here. Implementing SSO can save you from login each website separately. SSO can save your time and effort by allowing you to login to a website and permits you to access any website and application of the same organization.

For different websites of the same organization, the customer or user wants to be recognized as a single person for all web properties and it is very important for businesses to provide the unified view of their customers. By unified view means if any changes made by users in any of the web property then it must be reflected in others as well. Thus, having single customer view is an important factor to offer unified customer experience. By implementing single sign-on solution you can achieve unified customer view and improves the user experience.

According to the type of your organization, there are several types of Single sign-on solutions. Here I am going to mention the three different types of single sign-on solution

Web Single Sign-On(WSSO)

WSSO is a type of single sign-on that consists of an agent that is installed on web browsers and use logics or directory to manage access control and authentication process.When a user tries to login to the web SSO enabled server or application, the web SSO agent redirects the user’s browser to authentication server where user sign-in, then it redirects to the requested web application. WSSO thus benefits users by simplifying the registration process, it also benefits organizations by reducing the cost of application support load.

Enterprise Single Sign-On(ESSO)

This  single sign-on solution is best suited for big organizations. ESSO is an appliance based SSO solution that is mainly used to solve identity management security and password management issues. It enables users to login just a single time to the network and  they get access to login to all the other applications of the same organization.

Mobile Single Sign-On

How frustrating is entering username and password again and again to login for different websites and applications of the same organization? No one likes to waste time on such complex and time-consuming authentication process of filling long registration forms. This unwillingness of filling registration forms gives rise to Single sign-on solution. It is becoming popular day by day among such organizations that have multiple websites. The simple logic behind SSO solution is that it allows users to authenticate multiple websites or applications of the same organization by using the same single ID credential.  They do not need to create a new username and password for different websites or networks. Only one ID credential is enough to access multiple applications of that organization.

In this article, I am going to mention some important benefits of having a single sign-on solution for your organization.

Remove the Fear of Remembering Passwords

If you don’t have SSO solution then you have to remember passwords for each website of your organization that you want to access. This makes things very complex. It is not possible for us to remember a lot of passwords. One of the greatest advantages of single sign-on is that it removes the fear of passwords. Now, the user only needs to remember only single ID credential.

Improves User Experience

If you want to success in your online business, then it is must for you to improve user experience(UX) of your online website. It plays an important factor for search engine ranking also. By making the authentication process simple, single sign-on helps you to improve the user experience of your website. Now users can spend more time on your website content instead of wasting time on authentication.

Helps in Data Management