VERY INTERESTING STUFF

I don’t know where I’m going from here, but I promise it won’t be boring.

constantly scanning the pop culture zeitgeist for imaginary items that can be “defictionalized,” as he calls it, and offered to consumers as a tangible product.

The biggest single department at Domino’s headquarters is now IT, says [CMO Russell] Weiner, who notes that internally, it’s not uncommon to hear the brand referred to as a technology company that just happens to sell pizzas.

“The opposite of love is not hate, it’s indifference. The opposite of art is not ugliness, it’s indifference. The opposite of faith is not heresy, it’s indifference. And the opposite of life is not death, it’s indifference.”

Confidence is about yourself, while enthusiasm is about something else. Confidence is impressive, while enthusiasm is infectious. Confidence is serious, while enthusiasm is fun. And fun wins.

The three of us spend a lot of time reading about the future of our industry, struggling over strategic decisions, business contracts and windowing strategies, but you know what? Great creative has a way of solving a lot of those problems. You could solve every business problem if you could just do fantastic work on the creative front. And that’s hard. That’s hard to do consistently year in and year out and that’s the challenge of being a consumer brand - you have to make things that they really, really love.