The Bourriaud and Gergel readings assigned this week really made me think about ownership and copyright within art and other industries. It became apparent to me that the way that industries view what is considered copyright varies significantly. For example, the Gergel reading discusses Richard Prince, who controversially took screenshots of public account’s Instagram posts and printed them out for profit without their consent or significant alteration to the images. This has been seen as controversial. Yet, in the music industry artists commonly “sample” music from other songs. This is most commonly done in the rap industry. In fact, some sub genres of music within EDM are entirely dedicated to only using prior created music.
But if we were to compare this to writing this would be an entirely different story. I am writing this post after several other people in my class have already submitted their responses to Tumblr. If I were to copy and paste the response of my classmate, but I changed the font color and added a funny catch phrase at the bottom I would likely be given a stern warning. If I did it again, I might even be sent to the Office of Community Standards and if I continued to do so I could be suspended from the school. But in artistry, there seems to be a gray area for this. From my observations, it appears that the industry tends to favor the “copier” rather than the “original creator.” While some theorists like Bourriaud argue that, “The material they manipulate is no longer primary,” artists like Richard Prince are still able to profit and gain notoriety off of their work (Bourriaud, 7). There are few repercussions within the industry to regulate this.
Thinking about this more I realized the issue in the art industry. Rap music is able to get away with sampling music because it is done openly and rappers rarely claim a sample as their own. In my example of writing a response above, I could be exempt from any honor code violation if I were to cite my source properly. So long as I do not claim the work to be mine and I correctly name the original creator, then society seems to almost always deem this as okay. I think that this is where art needs to draw the line. Consent and citations are critical for the “reproduction” of art to be ethical. Gergel underscores the former aspect and points out that, “while copyright law concerns the rights of the owner, what about the rights of the subject?” Art has not only offered little protections for creators but also has failed in many ways to protect the rights of the subjects of materials. Issues of this can also be found in Richard Prince’s Instagram artworks.
For my Tumblr share this week I chose to share a comic that discusses plagiarism. In it, the little boy is asking how to cite a source in his paper to an adult who notices that several of the pages of his paper are copied entirely. The adult explains that it is “plagiarism unless you put it in your words,” to which the boy replies, “I did. By coincidence they are exactly the same.” I felt that this comic fits so perfectly into the discussion of whether reproduction of another should be considered not as “plagiarism.” The child’s response to the adult’s concerns feels like the response that many artists would give after being confronted about reproduction in artwork. I think that it points to Bourriaud’s argument that like the boy’s paper, reproduced art forms are no longer “primary” or “original” pieces of art. They are derived and sometimes directly copied from prior work and as such I believe should be cited and give credit to the original creator.















