When I began thinking about writing a blog about wine and my experiences, I sat down and listed topics to discuss. After about 40 topics, I looked at my notes and really couldnât think of much more I wanted to share. I put my notes away for a few months hoping that I would realize an easier way to find topics or that I magically had 40 new experiences to share. What I have begun to find is that topics kinda fall in my lap out of coincidence.
Recently, I was at Joeâs Wine Shop in Wicker Park, the shop will be a future post, discussing with Joe my passion for wine. We were in a discussion on the value of Beaujolais and the value available without the commercial hype of other wines of Burgundy. Joe made a comment on how older drinkers are the easiest to discuss value wines with cause they do not need a label / brand name in order to drink something new. I found his comment interesting but didnât think too much into it until reading a book on Thomas Jefferson and his passion for wine. Again, Iâll have a future post about the book. In my reading, the author discusses stages of life and how they relate to wine.
The stages are broken into the following with my own thoughts and twists:
1. Full flavored wines - Young people drink wine that tend to be overpowering and full flavor. I have been to too many tastings or had discussions with younger people that love Cabernet, Malbec, Port and other similarly full flavored wines. Let me be clear that I like all wines and that drinking these types as a favorite is not wrong or makes you a novice.
2. Label Whores - Are you in your mid thirties or forties and think that the only good wines include âGrand Cruâ on the label? From my own experience, I am 34 years old and often find myself searching out labels more than values. Do I have my nose in the air when I see people search for values and buy from producers that arenât on my radar, ALWAYS. Now that we have that out of the way, let me explain a little more why I search out label wines. I will be the first to tell someone that my palate is not as good as my brideâs and I often will ask her opinion of flavors and aromas. I have had my fair share of value or cheap wine through the years, more because that is all I could afford at the time. I look for the labels cause I want to know what the big deal is and to make each experience fun. Wine is meant to be drunk and it doesnât need to wait for a special occasion. Make an ordinary time special by opening a great bottle. I often tell my mother to open bottles cause she tends to hoard her nicer wine for get togethers with a group. To sum it up, Iâd rather buy a label than waste money on several bottles I donât like. Odds are better that I will have a better experience and even if it isnât good, my Instagram will get a lot of hits. Sorry Joe, Iâm a label whore.
3. Value drinker - As Iâve seen my parents near retirement, I see their appreciation for value so much more than when I grew up. My mom gets a rush to save up coupons and get 40% off her purchase at Macyâs. Those purchases translate to wine as well. My mom will be the first person to email me about a sale at the local Binnyâs for 15% on a Saturday. My mom loves the wines that I drink but the cost is something she doesnât like taking a risk on. She would rather spend less on a wine that is âpretty goodâ five times over than to splurge on a bottle. Donât get me wrong, when we do get together for wines, she will splurge but more of that is because she is paying for experience of sharing and talking about new wines.
The next time you are out a restaurant, tasting room or wine event see how accurate these stages are. You might be surprised.