Welcome to Neta

Problem with current Social Network Models

Current social networks models are either focus on intimates in real life or complete strangers who want to connect with other strangers online. Applications like WeChat, WhatsApp are popular amongst the people who want to communicate and stay updated with people who they know well in real life. Although these applications are great in the functions they provide for the people in the network, it is very difficult to expand beyond the network of people around you know in real life. 

On the other hand, there are apps like Tinder and Momo that allow strangers to meet other strangers online. Even though these applications allow people to engage in conversations very easily with a large network of strangers, the relationships that are built on these networks are often times not very long-lasting. This type of social networking between strangers lack the connection for the people to form bonds that allow them to move past being strangers to becoming good friends. Because of this, strangers are unable to form the connection the desire with each other, making these applications not as effective as it could be.

The one important condition for people to form connections between each other is the fact that they need to have some sort of commonality between them. This commonality between people will create value for the potential relationships that will be formed. It is no coincidence that people who are together in the same place share some sort of commonality. Therefore, Netaround has created a new type of social model. This model removes that barrier of not meeting in person before and allows people who often share the same locations to be able to socialize and connect as they must share something in common. Whether that be similar interests, similar goals, or similar obligations, people will have something valuable to talk about and form a real relationship based on that commonality. We call this the “Consequential Strangers Social Network” 

What is the “Consequential Strangers Social Network”

The “Consequential Strangers Social Network” allows you to form connections with the people around you and leave the boring life behind. It allows the people around you to become real long-term friends, the ultimate goal of social networking. Our application, Netaround, becomes the platform in which “Consequential Strangers” will be able to connect with other “Consequential Strangers ” that share the same location in the moment. Neta Zones can be created or joined with a few easy steps and you will be able to start socializing with the people around you instantly. This type of social network model eliminates the awkwardness of initial one on one interactions as well as efficiently collects the contact information of the people around you. It bridges the gap between online and offline socializing

Social ties: People who you connected or related with.

Strong ties: The relationship with strong ties have some traits like frequent interactions, long term interpersonal attractions and fridenship durations, or geographic similarties. Those people are usually families, best friends or people you closly work with.

Weak ties: People you might have met before but not contacted too often, and usually have less interactions and long-term intersonal attractions such as your classmates or friends of friends.

Temporary ties: People who you have some common interest with or have similarities but you might never talked or met befoore. A typical example of temporary ties are those hundreds of your Facebook friends who are probably the common firends of your current firends or those who randomly came across your personal page and decided to follow you.

                Netaround SNS Concept VS General SNS Concept

Current online social networking platforms help people to expand their social connections in a radial pattern. People get new connections of weak ties from their strong ties (best friends, families,etc), and then get connected to temporary ties (those people they never meet in person or might even not have chances to meet in person) from those weak ties. A typical example is that you find new people and decide to connect with them from the friend lists of your current connections.

Netaround's social network concept works in a reversed way as of those other current online social platforms, and helps to bridging the gap between the virtual world and real world. We help people to bring the temporary ties that are around them into their weak tie circles, and help them make as much as of those weak ties to eventually become their strong social ties.

Belongingness is a fundamental human emotional need, and people readily form relationships or connections with others without forcing to do so. This creates a huge demand for social networking. Today, people, especially college students and professionals generally seek ways to expand their social connection either through online social network platforms or through traditional offline communication. Facebook helps people accumulate friend’s connections up to hundreds or thousands in a short period of time, are suspicious in friendship quality. Among the average of 130 Facebook friends, people will only interact with 3 or 4 of them. On the other hand, traditional social networking such as by referral, or face-to-face communication in any occasion does provide a higher quality relationship, but the quantity is limited. Our mobile application, Netaround, helps offsetting the shorts sides of friendships or connections that are formed through solely online or offline social network channel.

Netaround, is a social network platform that provides a unique navigation based networking function, which helps people who are under similar geographic locations immediately circled up from a specific event or based on common interests or similarities. Neta users can either create a Neta Zone that is bonded with a real location range, or detect and join any Neta Zones nearby. Once a Neta Zone is created, it becomes an independent small virtual platform that members of the group will be able to chat with each other no matter where they are. Neta acts as a contact book that allows everyone to collect contact information of different kinds of people they come across.