Butterfly In The Wind

Over the past 7 or so years, we've seen this absolute shift in expectation, migration, and stagnation in the webcomics sphere which applies to style, sustainability, and the platforms grip on readers and creators

I'll be the first one to say that webcomics are not an easy way to make money and a majority of folks who make them rarely see profit. This has always been the case! But when virality, siphoning audiences from all over, and opportunity to 'get printed' presented itself, that expectation shifted.

So let's talk about what those expectations are now: 🔴Demand for Higher quality- less readers will check out beginner looking works or comics that feel too 'faulty' in style meaning less excitement to see webcomics grow over the years. Polish is expected and commented on consistently by readers

There is also an expectation for specific visual and narrative styles. This applies to other social media platforms too- in that works that take less investing in are often promoted and prioritised. That means less risks on narratives, less nuances, and shorter series running.

🔴All on one site/app- That may seem pretty fantastic for getting new readers (and is the absolute main sticking point for so many artists) but when algorithms and specific series are wanted, your works have a harder chance getting to the people they need to. The search function is trash for a reason

I'm not one to toot the competition flute, but there's a level of that at play when the spotlight for that platform is actually pretty small. What you get is a lot of readers checking out the same comics, and not spreading it all out to find yours (their subs have a cap for this reason)

🔴Sustainability (and lack thereof)- The creator of these comics are often burnt out and given little support- all while fighting to see what is allowed on the platform with its excitable censoring. I won't speak for originals (there's many testimonies you can find) but their experiences of burn out are harrowing

With the high production expectation for a person who is rarely given help (often has to hire out of pocket for that) and the readers who want Updates Now, it's a frustrating place to post your comics with no rest. It's 2026, we shouldn't be treating cartoonists this way still.

Webtoons (the company) is always going to be interested in making a profit. That's sort of where it all starts and stops here. They'll embrace the slop machines (more slop sources) for investors, they'll mistreat creators, cancel 'unprofitable' comics, censor work, and protect that bottom line. That's their MO, always!

So when I see these conversations that inevitably float around about Webtoons and how the only response is 'stop using it', I think we also need to deconstruct what it's done to creators and readers and how they engage with/create works too- because it doesn't seem that simple of a solution

Webtoons has solidified itself in webcomics as the Place to start and stop with comics. They want you to use their app of course, but they've conditioned folks to think it's the only way to share your stuff. How do we break this? How do we get people to stop using it?

We share resources 😎

Burrowing Owl (Athene cunicularia), family Strigidae, order Strigiformes, Southern CA, USA

I collaborated with the Human Artistry Project to make this strip alongside other web cartoonists to make the point that “Stealing isn’t Innovation” when it comes to A.I. usage. It seems to be doing numbers on instagram and elsewhere, so you may also read it here, tumblr.

I show up and am given a list of cognitively engaging but achievable tasks

I complete the list

And there's a thought rattling around in my head over the fact that a lot of the issues with AI are not brand new to the technology era--a source of chronic and easy misinformation; a technology that causes people to withdraw and isolate and often self-harm; an environmental scourge; an absolute machete to critical thinking, disciplined learning, and meaningful study because why bother with hard and long tasks when you can get fast and easy dopamine hits--all of these can be applied to social media as well.

But something makes AI so foot-to-the-gas-pedal worse in such a festering and pervasive and sudden way, and I think my conclusion for that lies in this emergent technology debuting to the public already under the control of big tech mega-conglomerates who--and this part is critical--were absolutely panickingly desperate at the exact moment ChatGPT hit the scene.

And I'm going to bother you with graphs about this. Because I think it will help explain a lot of the Full-Shove-Down-Throatedness you've no doubt noticed with AI.

And like to back up a second--modern social media is controlled by these exact same mega-conglomerates. But the social media platforms didn't start that way. They were a lot of guy-in-his-basement style inventions--tumblr included--which developed to serve an organic and natural niche people wanted. No throat-shoving yet. Most of us (tumblr demographic) were probably sparkle-dogging on deviantart and--yeah whatever--superwholocking over here. And that was by no means perfect or necessarily even good but there was opportunity to ease in and learn the good and bad.

THEN the mega-conglomerates got it and Facebook is a festering cesspit and Twitter is Like That. But there was a bit of a gradual enshittification there, and I imagine most people following my blog are old enough such that you were able to recognize what enshitted itself and disengage appropriately.

AI--for all the way its ills mirror social media--was born a fully formed fucking asshole directly into the cradles of big tech. And it's weird to consider the technology behind LLMs is not, inherently, evil. And that feels weird because it never really had the chance to exist in the public eye in any capacity before it was the throat-shoved and desperate weapon of big tech downright begging you to rot your brain out your ears and steal your work and pollute the earth and stop thinking and stop trying and stop learning.

Which maybe then begs the question, WHY the crazy desperation? Why the complete disregard for sense, law, legal ownership, and customer voices? Why does 'fetch' need to happen and why do Tech CEO's talk about it like they're gonna bite the cyanide pill in their molars if you don't buy a fucking gemini subscription.

Well I promised you graphs.

Here's your first graph. And here's a little fun fact for those following at home: ChatGPT came out Dec 20, 2022.

This graph shows the stock price for Amazon, Google, Microsoft, and Meta (nee Facebook) between August 2016 (10 years ago) and Dec 20, 2022.

Now see that peak right before the start of 2022? Cover the downward side of it with your finger. Go on. Don't you see a beautiful exponential future of infinite growth? Don't you love when exponential growth is forever? Some of those returns were 400% in just 5 years. Sure, Covid caused a blip but what's a global pandemic in the face of a bullish stock run?

Okay now uncover the right side. That side is the screaming crying sobbing coaster of rich people feelings. And they were so very in their feels.

I'm zooming in on the graph for you. Welcome to November 2021 to Dec 20, 2022.

If you bought Amazon at peak? You were down 50%. Meta at peak? Down 60%. And every rich person investor is a money genius until the market turns, at which point it's panic to right the ship.

There were whispers of recession all throughout 2022 and it made the tech market crumble, because tech stock prices are highly speculative, and they ride market whiplash with more aggressive slingshotting than companies grounded in material value.

And then something happened on Dec 20, 2022. Obviously you know, I've said it 3 times. ChatGPT released. And oh boy.

Companies started promising AI. Investors started listening. The stock prices got happy.

Welcome to the graph 2022 to current day

And if the dance is working, they don't fucking stop dancing.

Do you WANT AI? Do you NEED AI? Will it actually help you? Might it in fact harm you? Will it harm the planet? Will it harm learning, and discipline, and the vulnerable, in the exact ways big tech companies are shoving it down people's throats?

Who give a shit! Whogiveasshitwhogiveasshitwhogiveahit. Money up! Desperate crying tech company HAPPY now. Money happy now!

Now the entire 10 year graph looks like this

And that scary scary scary scary drop off in 2022 that course corrected itself nigh exactly on December 20, 2022?