Nathan DeLuca

O be careful little eyes what you see

                                         There’s a Father up above

Facebook.   Grindr.   Myspace.

I started up a Tumblr blog last November so I could get better exposure for my writing. I was surprised by how quickly it took off. There’s a big horror subculture that seems to enjoy the type of stuff I write, so it didn’t take long before I’d gotten well over 10,000 followers and was cruising along pretty well. As the blog got more established, though, some frightening things started to happen.

Before I go on, I need to give a little background info. For those who don’t know how Tumblr works, they have something called “reblogging,” which just means you repost something that someone else had put on their blog. It shows up in your own blog with the creator’s name linked to it. It basically can allow content to go viral very quickly. Like, you can post something and then someone with a large and established blog might reblog it to all their hundreds of thousands or millions of followers, who can then do the same, and over and over and over until it eventually dies down.

Obviously, wanting to spread my stories and “brand” as far and wide as I possibly could, I sought out opportunities to get my content reblogged by one of those well-established bloggers. After a month or so, it happened. A story of mine got shared well over a thousand times. I gained hundreds of followers. That type of thing happened on many occasions over the following months, leading me to where I was late this April.

In April, after one story did particularly well, I started getting weird messages in my inbox. All of them said something similar. Something along the lines of, “hey I reblogged your story and started getting really personal messages from you - can you please not?”

dehumanize yourself