MKT 400

This specific ad uses the tactic of shock advertising. Opposed to using an alarming public announcement, Cancer Patients Association uses this specific tactic to form an opinion on a subject and realize that their actions have an effect on the outcome of the issue. They go against social norms of advertising to gain attention from viewers. Since the advertisement is unusual for us to see and read, it is more likely that we remember it. Well played Cancer Patients Association, well played. 

Have you ever gone to a store to buy a few items, and you end up leaving with a lot more than you planned? Laci explains how stores change your perspective while shopping. Check it out!

There's a reason why these brands are successful. The slogans created for these companies have shaped and branded who they are today. Creativity at its finest. 

An interesting article highlighting what motivates consumers throughout their buying process. It explains how product involvement and perceived risk are greatly related.