My Web Writers

Content Improved our Client’s Keyword Reach and Searchlight Mapped It

By My Web Writers Today, I’m off to the 2013 Conductor C3 conference in New York to talk about actionable, content strategies and ideas.  As a sneak preview, huddle in for a snapshot of how adding and refreshing content was successful for one of My Web Writers’s clients. We used Searchlight to map the progress. Before Content: It amazes me how some Internet Marketers glibly preach, “content is…

Teacher Insights- YA Book Review of Graceling by Kristin Cashore

For the teachers (and parents) who visit our website, we’re starting a new section with teacher insights specifically focused on reviewing Young Adult (YA) literature. We hope you find these posts helpful. Jean is enrolled in a graduate level, YA literature course to fulfill a teacher re-certification requirement and brings her years as a classroom teacher and parent to these posts. She decided…

There’s no doubt that finding meaning in the data your company has amassed is necessary to staying competitive. But, as you scan your available talent pool, you might be wondering, “Who?” Who will be able to make sense of it all? Over the next six weeks, I’ll be participating in the Social Foundations of Informatics at Indiana University Purdue University in Indianapolis (IUPUI). Along the way,…

#ThankATeacher for Teacher Appreciation Week

The caterpillar is a curious little bug. It eats and eats and then wraps into a cocoon– slowly transforming into a butterfly. This week is teacher appreciation week. Who should you thank for transforming your raw talent into professional genius? Slowly, you grew into your best self—flying like a butterfly. #ThankATeacher! He or she…

Pay Per Click, Impressions, Display, or Text- Choose the Right Adwords Options for Your Business

Google Adwords is a powerful and robust internet marketing tool, but only if you know how to use it. Countless options and advancements continue to roll out, making it challenging to stay on top of the latest trends and to really know all the options that are available to you. For businesses, there are four basic types of campaigns you can run through Adwords that will help you reach your target…

The State of SEO- Pillars and Changes

Search Engine Optimization (SEO) is an ever-changing and ever-growing field of expertise. To add to the complexity of this vast topic, there are so many unknowns – even by the people who are closely linked to implementing some of these major changes (we’re looking at you, Google). While the Internet is responsible for producing these constant changes, it has also become a great source of…

Adwords, Facebook, and Twitter Advertising Tips for Small Businesses

Online advertising is an infinitely growing area of expertise that can seem downright daunting to the average business owner. How much money do you need to spend? What platform will help you reach your target audience? How can you do better than your competitors? These are all important questions! While they cannot be simply answered in a sentence or two, we can provide you with a starting point…

Word Choices Matter in Campaigns

The candidate firmly grabbed the edges of the podium to present himself as a man who knows who he is and where he’s going. He stood tall, squinted at the camera, and clenched his jaw. Someone whispered, “I think he’s going to be president.” Why? “Because he looks like a president. He’s organized and seems to know what to do.” It’s understandable. Like Homer Simpson, the candidate is funny. He…

One Writer’s List of her Favorite, Top Ten Leadership Blogs

By My Web Writers There is no way to overstate that the world of blogging is booming. Now more than ever, people from all over the world are connecting over topics of similar interest. Though the sheer volume of active blogs is staggering, there are still several blogs that have risen to the top of the stack. These blogs share insightful information that aim to help readers become strong leaders,…

What should web writers know about content creation?

Strong content is a must-have to make your sites not only user-friendly but highly-ranked in search results. These tips will help you find a strong balance of readability and SEO. Move Beyond Keywords With each change to the Google algorithm, the role of keywords becomes more sophisticated. Keyword density higher than 2% can actually hurt your ranking. Just looking at keyword data will no longer…

What is Bing’s Subjectship and How does it Compare to Google’s Authorship?

UPDATE 2015: Google’s Authorship was scrapped by the end of 2013. We believe My Web Writers was a voice that contributed to this end. In an article, Forbes details the finale. Read My 2013 SMX Conversation with Matt Cutts about Google Authorship. About that time, Bing’s subjectship faded into an abyss, as well. By Natalie Webmasters are always looking for the next great SEO boost. Google…

What Would History Say About Google Authorship?

Image courtesy of https://plus.google.com/authorship I know this association is going to tick off a few, but as one of the older people now in the Internet realm, my intent is to cause pause before running out and linking blogs or websites to Google Authorship profiles in order to secure better rankings on SERP’s for personal brands.  I’m a Mom, so I’m just going to say what Moms say, “If…

My 2013 SMX West Conversation with Matt Cutts about Google’s Authorship

By My Web Writers I think my slight frown, wide gesturing, and passionate opinions against Google’s Authorship surprised the low-key Danny Sullivan and Duane Forrester in the hallway after the SEO in 2013 panel discussion at SMX West on Wednesday. Danny replied, “Well, whether you like it or not, it’s here to stay, so get used to it,” while  Duane, slightly ducking from the healed boot I was…

What is Google Authorship and What Do Writers Need to Know About It?

UPDATE: We are leaving this post up for history’s sake but Google’s Authorship is no more. Google scrapped the concept by the end of 2013. By My Web Writers What is Authorship? Google Authorship can basically be thought of as your online, digital signature that directly corresponds with your Google+ profile, where Google would like you to store your manicured and verifiable online identity. Just…

Reflections from An Alumna; What if NIU’s Huskies Win The Orange Bowl Today?

By My Web Writers NIU Plays in the New Years Day 2013 Orange Bowl  I’ll be there in section 112 row 18. I’m a little full of myself- Row 18 and all. Really, I’d like to think of row 18 symbolizing what NIU alumni are feeling- maybe even what the whole student body is experiencing- validation. NIU at the Orange Bowl is Victory for the Underrated As I wind down my time at Miami Beach’s Fountaine…

Top 5 Tips to Grow Your Email Audience

The inbox is a sacred place for personal messages and important information. It’s a virtual “home” for many of us. Much the same way we would protect our home from unwanted intruders, people protect their inbox from unsolicited marketing messages. To motivate people to sign-up for yet one more newsletter can seem like an impossible task. But there are several strategies to help make this not such…

Self-Publishing Continues to Challenge Traditional Publishers

Digital Self-Publishing Trends Upward While retailers were talking– once again, about the importance of mobile, video, personalization, and other digital trends at IRCE 2015, My Web Writers attended Write-to-Publish to learn more about the 2015 publishing market for writers. The notable trend in publishing is the migration of authors from hoping to be signed by traditional publishers to taking…