I’m dragging every friend I have, gay or straight, to this. And here’s why.
Market copyism is fueled by success. This isn’t news—think about how many animated films about talking animals came out in the years following The Lion King. A Bug’s Life, Antz, Ice Age, Ratatouille, Rio, even something like Princess and the Frog—these all came out in the 15 or so years after the Lion King created that market, and then everything else saturated it.
This product of capitalist piggybacking can be used to an activist advantage. For instance, Marvel is now looking at doing a Black Widow movie—Scarlett Johansson has been in like 7 other Marvel films to date, but the subject was never seriously considered because “nobody wanted to see a female superhero"—up until Wonder Woman shook the world.
This movie has the same power.
If this is successful, and I mean wildly successful, it will not only open the door to other mainstream gay rom-coms. It could literally saturate the market with gay characters, to the point, if we’re smart, that people simply expect gay films to be shown in cinema. If this movie expands beyond any studio head’s wildest dreams, and makes a shitton of money, it will not put a gay character into a mainstream spotlight.
It will force everybody to put gay characters into a mainstream spotlight.
You want representation? Save up. Save for 3 trips to see this movie. Save for 5, or 6. Tell your friends to save the date. Drag your shy introvert friends out of the woodworks to go see this with you. Make this movie HUGE.
That’s the way to change the industry. Let’s do it, bitches.
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