Shraddha Kutty

Development + concept for logo design for Mighty Soul. Key elements required by client - symmetry, minimalism, simplistic use of lines, resonates with subculture demographic

Line development (2014)

2013

Conceptualized photo shoot and post-production for Mighty Soul (Indian-inspired streetwear apparel) in collaboration with Iris (Mumbai-based photography group).

Conceptualized photo shoot and post-production for Mighty Soul (Indian-inspired streetwear apparel) in collaboration with Iris (Mumbai-based photography group).

Conceptualized unisex longboarding-influenced apparel called ‘Synthletics’ using activewear fabrics; neoprene, synthetic mesh (paneling), waxed woven, tricot.

3D printing project proposal for Charming Charlie (Houston, TX). The piece was made as part of a customizable jewelry concept for CC to expand to India in collaboration with Indian giant jewelry retailer, Tanishq. Using type and font, customers would be introduced to a less extravagant, 9 to 5 type ‘fashion jewelry’ as opposed to extravagant, decadent wedding/ occasion-based.

Project Charming Charlie GOLD Used Adobe Photoshop CS6 for entire brochure. As the product was targeting the millennial Indian, the design is based on modern wedding invites, small lotus elements and straightforward type.

Marketing Strategy Project - Brand Extension (Victoria’s Secret Runway)

Branding for a boutique store in Oakland, CA

Mighty Soul looks

Surviving a bleak, modern world.

Tiny Star Wars monkeys - Developed and Illustrated CAD

Warli T-shirt - Shot, edited by Mighty Soul

Marketing Collaboration - Converse x Saint Laurent luxury sneaker

Pottery Barn VM - Window, shadow and elevation displays

Pacsun - Window display, branding and in-store display using Waves inspiration