This is a huge part of the reason I'm sort of over a lot of Nerd Cultureβ’ shit. When it first bust into the mainstream it felt great because wow, a lot of the stuff I thought was cool was getting some mainstream appeal.
Then it felt like there was this convergence of nerdy people saying "If we stop watching/supporting this they'll stop making it!" and large corporate entities realizing "If we keep pumping this recognizable shit out the nerds will keep paying for it," and I'm just... so bored. I've never been so bored by science fiction, comic books, and other fantastic stories.
So I stopped. No more Marvel, no more Star Wars, even my beloved Star Trek is on thin ice. Give me something I've never seen before. Give me new stories that start at the start of the movie and end at the end of the movie.