They say beauty is in the eye of the beholder, but is it really? What is pretty? Who decides whether someone is attractive or not? Why do we think someone is really cute but their friend is just average? There are many social factors that play into who we think is beautiful, but the majority of what attracts us to other people is deeply imbedded in our subconscious psyche. Here are 23 psychological facts about why you feel the way you do.

1) Parents’ age

Have an old dad? Sorry, but you’re prone to be more attractive to older men with more facial creases and, chances are, less hair. How old your parents were plays a huge part in who you find attractive as an adult. So, the younger your parents were when you were born, the more likely you will be to have an attraction to the younger generation.