Ahmad Sultan

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The most important metrics for ecommerce companies are - New User, Existing User and Conversion Rates. These three are the top factors that indicate product market fit, or how 'sticky' your product is with your customers. The more customers you retain, the better your product is fitting the market place and vice versa.

Mighty Warners is a digital marketing and Pay per click (PPC) marketing company in Dubai that helps your organization to build online presence, reach more customers and boost up conversions. We are experts in combining human creativity with machine learning to create stunning campaigns that deliver exceptional results. Our team of fifty creative minds is backed by a proven track record of successful Google Ads, Bing Ads and Facebook Ad campaigns across diverse industry verticals.

Businesses will be more dependent on their digital strategy in the coming months than ever before. Without sounding too pessimistic, it will, in many instances, determine whether or not they survive the next challenges.

The unprecedented, near-total disappearance of all channels linked to living events and conferences, as well as the growing hurdles to face-to-face business, offer a significant issue. The creation of continuing contingencies to reduce this loss is critical to resilience.

B2B enterprises, in particular, depend on the yearly trade show and exhibition circuit to network and cultivate client relationships. Digital growth and customer relationship strategies may be less sophisticated in sectors that aren't digital natives. Smaller firms, in particular, who have relied on word-of-mouth recommendations or a hard-won reputation to bring in new clients, have been caught off guard.

Larger corporations are now facing the prospect of losing millions of dollars due to canceled events. They won't be able to recoup the hours and dollars invested in this year's preparations, but insurance and flexible cancellation policies will leave them with marketing funds to reallocate. Companies will need to go into social marketing, content marketing, SEO, and influencer-led campaigns, even if they didn't have a Facebook page previously.

Of course, if you're a B2B provider in an industry that has been sluggish to adapt to digital marketing, this implies there are possibilities waiting to be seized. Adaptability is a major aspect in resilience. If it's customary in your sector to meet new clients face to face before doing business, adjusting might involve creating new channels via the web or social media platforms where introductions and connections can be formed. In the coming months, your potential customers will be less willing to let you walk through the door and shake their hand – and no one knows how long this will continue or if it will contribute to long-term change.

"We are in unpredictable times," said Scott Jones, CEO of 123 Internet Group, "yet enterprises are turning to digital channels and embracing the shift." We've seen a significant increase in the past few weeks from businesses looking to build or upgrade websites, launch new e-commerce channels, and start social media campaigns targeted at home workers, with a strong emphasis on using influencers and SEO to reach new audiences."

Marketers have more time to build digital strategy since they are restricted to the office – or even the house – rather than on the road for sales visits or events. This entails investigating where your clients might be located online, as well as how various methods and techniques may affect your business. If, like many other firms, you created your networks offline and that always appeared to work, now is the time to reexamine them. It may be as easy as refreshing your website and social media sites, or it could be something more inventive.

Ahmad Sultan, the CEO of Mighty Warners, a digital marketing agency, told me that he immediately discovered that customers didn't want to miss out on the conference circuit's networking possibilities. Furthermore, they are seeking innovative methods to spend the remainder of their marketing resources. "Events often occupy 50 to 60 percent of our corporate customers' marketing expenditures," he added. They still want to spend the money and are willing to try something else.

"There's a window of opportunity here — when things return back to normal, funds will move back into live events, and that's what they'll be doing."

"However, if they see the advantages and possibilities that digital channels can provide, they will include them into their long-term marketing contingency plans."

Mighty Warners has discovered that companies that wish to grow more sophisticated in their usage of live social networks, in addition to delivering immersive 3D virtual events. "Clients are using Facebook Live or LinkedIn Live," Sultan said. These are often platforms they've experimented with in the past but have never completely incorporated into their marketing plan. They now realize the benefit in cooperating with organisations like ours, who understand how to assist them to make the most of these channels in order to reach higher production qualities and more targeted campaigns."

It's undeniably true that the following weeks, months, or years – or whatever long this crisis lasts – will be a difficult period for any organization that isn't prepared to consider how it will replace the prospects lost.