Michelle O'Grady | Digital Portfolio

Collaborated cross-functionally with leadership, finance, marketing, and member services to gather and analyze data, ensuring the report accurately reflected the organization’s financial health, growth, and community impact.

Produced a comprehensive report that not only showcased performance but also conveyed the credit union's mission, vision, and commitment to enhancing member services.

Ensured all content aligned with branding standards, was accessible, and adhered to regulatory requirements, while also optimizing for digital and print distribution channels.

Developed and executed a dynamic content strategy, incorporating engaging videos, high-quality images, social media reels, posts, and stories to showcase luxury yachts, customer testimonials, and events.

Successfully maintained social media engagement rates above the industry benchmark of 5%, driving increased brand awareness, leads, and customer interaction.

Produced and edited original video content, highlighting product features, boat tours, and behind-the-scenes glimpses of yacht sales and events, resulting in higher viewer retention and interaction.

Utilized analytics and performance metrics to continuously refine content and engagement strategies, maximizing reach and ensuring content resonated with target audiences.

Collaborated with sales and marketing teams to align social media campaigns with promotional goals and seasonal sales events, ensuring cohesive messaging and enhanced lead generation.

Fostered a loyal online community by responding to inquiries, building relationships, and generating user-generated content to further elevate brand visibility.

Achieved a 61% open rate and a 34% click-through rate, significantly outperforming industry standards and demonstrating strong member engagement and interest in the content.

Leveraged targeted messaging, compelling calls to action, and personalized content to drive interaction and increase attendance at events and promotions.

Collaborated with the marketing and sales teams to ensure newsletters aligned with broader facility goals, enhancing member satisfaction and fostering loyalty.

Utilized analytics to track performance, continuously refining content and strategy to improve engagement and deliver relevant, timely information to members.

Developed a content strategy for the NJ location’s YouTube channel, increasing video views to over 150,000 through a combination of high-quality production, storytelling, and targeted promotion.

Created a variety of video content, including yacht walk-throughs, behind-the-scenes footage, educational tips, and feature spotlights, which resonated with a broad audience of boating enthusiasts and prospective buyers.

Leveraged SEO and keyword optimization strategies to increase video visibility, driving organic growth and engagement.

Coordinated video releases with sales events and promotions to maximize visibility and generate leads.

Achieved measurable business results, including a significant increase in walk-in leads, phone inquiries, and private showings, directly linked to video content.

Collaborated with the marketing team to ensure video content aligned with broader brand messaging and sales objectives, contributing to the facility’s overall marketing success.

Monitored video performance using YouTube Analytics, refining content strategies based on viewer data to optimize engagement, retention, and conversion rates.

Managed all marketing activities for the Clarks Landing Group which includes 7 properties across boating, fishing and wedding industries including: 

Clarks Landing Yacht Club Weddings Clarks Landing Boat Sales and Marina (Point Pleasant, NJ) The Mill Lakeside Manor (Spring Lake Heights, NJ) Clarks Landing Yacht Club (Delran, NJ) The Bradford Estate (Hainesport, NJ) Clarks Landing Boat Sales and Marina (Shady Side, MD).

Activities include website content / SEO management, paid social media advertising, print advertising, social media content development, email marketing, video marketing, event & PR activities, reporting and analytics.

Providing story building, influencer engagement, content development and social media marketing for local businesses and nonprofits.

Drove email marketing campaigns that generated over 20 new partner relationships monthly and grew database of accounts by 30% monthly. 

Website build, Wordpress CMS Management, and eBook Editing & Formatting