Michael R. Yap

Create a new empty folder on the desktop

Open the Keynote project file then go to File > Advanced > Change Filetype > Package

Save the Keynote file

Right Click the Keynote file and select Show package contents

Open the Data Folder and copy all the image files that have the name as the original images

It's supported by another common phrase: "people buy a quarter-inch hole, not a quarter-inch drill," along with a meme about Mario.

But this begs the question — what exactly is a benefit?

To most, "benefits" are outcomes. If a customer adopts the product, the benefits are the outcomes they can expect to reach.

"Never forget your passwords again” (as in the case of a password manager) or “keep better track of your sales pipeline” (as with a CRM) are two examples.

Benefits are also causal — meaning one benefit can trigger another benefit.

The first outcome that happens sequentially from using a product can be considered the “1st Order Benefit.”

That benefit may trigger a second benefit, or what we would call a “2nd Order Benefit,” which can then trigger another benefit, a “3rd Order Benefit” — and so on.

Ultimately, all benefits lead to either

Saving time

Increasing revenue or

Minimizing risk.