Instant articles shift the relationship between publications and readers, by ceding an essential element of control. But that is already happening.
“That is why no news organization, despite being grateful for the readership from Facebook, wants to become too dependent on the network, or give up its own relationship with readers. Just as tech companies have viewed one another as both friends and competitors, news organizations now view Facebook the same way.”
This article form the New York Times gives great insight into new changes in media, and the strive in the industry to embody several services in one.Â














