Matthew Mack

Explore the magic of #cereal through the eyes of Truman as he searches the cereal aisles for his prized #cerealbox.

Truman is a little boy with #autism who finds joy in simplicity. The day-to-day mundane task of grocery shopping is a world of wonder and opportunity for Truman. Since he was a toddler he's always loved #cerealboxes, the shapes, colors, designs, and images have fascinated him.

Take a moment to experience the pure joy that Truman finds in simple things like cereal boxes from @generalmills @kelloggs @postcereal and others.