Mastery Journal

Digital marketing is a field I am passionate about and this class has only solidified that for me. I was so excited to finally have the chance to learn more about it in-depth and explore all the different aspects of the industry. This class really cemented my love for digital marketing and taught me that this is definitely the industry I want to pursue a career in. I'm excited to share my new found knowledge with the world and help businesses grow and reach their full potential through effective digital marketing strategies. I truly believe that digital marketing is the future and I am so grateful for this experience and for the knowledge I have gained that will help me in my career.

Digital marketing has definitely made me think more about how I want to strategize my goals. I have to focus my energy on creating a brand that stands out amongst other businesses. I also need to create content that is not only meaningful, but also valuable to my target audience. Additionally, I need to be active on social media and build relationships with influencers. Overall, this experience has made me want to be more strategic in how I create my goals and focus my energy in order to achieve success.

Taking this class was definitely a challenge for me. I had to learn all sorts of new laws and regulations governing the internet, as well as how to apply them to marketing. It was a lot of information to take in, but I'm grateful for all the tools I gained from this class. Not only does it make me a better marketer, but it also helped me become a better entrepreneur. I now understand all the different disclaimers and policies that need to be in place in order to run a successful business online. This class was definitely a challenge, but it was well worth it in the end.

One of the most important things I learned in this course is the laws of the internet. It is amazing how much laws there are and how they are constantly changing. The other thing I found extremely valuable were the marketing tips. I never realized how many different strategies there are to market a product or service online. I also found the section on disclaimers and policies to be very helpful. Understanding what needs to be included in a disclaimer or policy can save a lot of headaches down the road.

One of the most important things that digital analytics and optimization has taught me is patience. The details in analytics can be very intricate, and both learning and understanding require time and effort. Without a consistent schedule, it can be easy to get overwhelmed and fall behind. However, by taking the time to break down the material and focus on one task at a time, it is possible to develop a strong understanding of the concepts. Additionally, analytics is constantly evolving, so it is important to stay up-to-date with the latest changes. By being patient and staying dedicated, digital analytics can be a powerful tool for any business.

In business, analytics is everything. By understanding what customers want and how they interact with your product, you can make informed decisions that improve the bottom line. That's why I'm interested in digital analytics and optimization. By learning more about how to collect and interpret data, I can help my clients make better decisions about their marketing efforts. Additionally, I can use analytics to improve my own business practices. By understanding which optics are most important, I can focus my time and energy on the areas that will have the biggest impact. In today's data-driven world, analytics is essential for success. By increasing my skills in this area, I can help myself and my clients reach new levels of success.

Ethics, Century of Self, Crisis and PR Foundations

Week one of this course was overwhelming. On the one hand, I felt ready to dive into Public Relation and explore all its practices involved; but there's also that level of anxiety when working through Week 1 talking about ethics (and potential crisis), foundations & institutions in our society today- making me realize how little knowledge we actually have surrounding public relations process itself!

PR Goals, Tactics, Measurement and Press Release 101

The second week of this class was great! I learned how to correctly dissect a press release and enhance my ability to take my brand strategy even further.

Learning the ins and outs of what makes up press releases, including how to measure my success! Will take my skill level up a notch. Being able to curate press for a brand is one of the most effective tools in any marketer’s tool box.

Internal PR and Distribution Strategies

Internal PR is the process of promoting and managing the reputation of an organization within its own walls. While external PR focuses on building relationships with external audiences, internal PR is all about fostering a positive workplace culture and ensuring that employees are engaged and committed to the organization's mission.

There are many benefits of internal PR, but one of the most important is that it can help to ensure that your organization's message is consistent and cohesive. A strong internal communications strategy can help to ensure that everyone from senior leadership to front-line employees is on the same page, which can be critical for building a successful brand. Internal PR can also help to build employee morale and engagement, which can lead to improved retention rates. Finally, internal PR can be an important part of crisis management, as it can help to ensure that employees are equipped with the facts and armed with the right messaging in the event of a negative news cycle. When done well, internal PR can be an invaluable asset for any organization.

Creating a distribution strategy can be a difficult but rewarding process. In my case, I had some struggles in working through my plan, but I appreciated the process nonetheless. The first step is to identify your goals. What are you trying to achieve with your distribution strategy? Once you know your goals, you can start to develop a plan of action. What channels will you use to distribute your product or service? Will you use traditional channels, such as brick-and-mortar stores or direct mail, or will you focus on digital channels, such as online retailers or social media? Once you've identified your channels, you need to determine how you will reach your target audience. What marketing and advertising tactics will you use? And finally, you need to establish a system for tracking and measuring your results. By taking the time to create a well-designed distribution strategy, you can ensure that your product or service reaches its full potential.

PR writing, Mastery Reflection and Crisis Communication

PR writing is an essential skill for any marketer or public relations specialist. The ability to craft a well-written press release can mean the difference between success and failure. However, it's not enough to simply write a press release; the goal is to create a piece that will sell itself. This means understanding the needs of your audience and crafting a message that resonates. It also requires an understanding of the art of persuasion, as you'll need to convince your audience that your product or service is worth their time and attention. By following these tips, you'll be well on your way to becoming a master of PR writing.

PR crisis can often feel like a daunting task. However, by looking at other brands and how they have handled their crises, you can develop a strategy of your own. This will help you to communicate effectively during a crisis situation.

Throughout the course, I've learned that even with years of web building and front end design knowledge under my belt there's always more to learn. Now after taking this class it seems like every day is an opportunity for me bring what we talked about in class into action!

From the course, I have learned that while my experience in web building and front end design is extensive enough to get me by for now... there's still a lot more work left ahead.

After reviewing the course information for this class, it's clear that there is a lot of work left to do on my site. My overall rank isn't too bad at 80 but with plenty more room and potential growth as well! What I've realized after looking through posts like yours was how important restructure tags while also rewording product descriptions so they're better suited towards search engines such Google or Bing who may have trouble finding certain keywords when someone searches using specific phrases.

It's clear that I have a lot of work left to do on my site. After looking through the posts in this class, it became apparent how important restructure tags while also rewording product descriptions so they're better suited towards search engines it is now more than ever before!

In addition, I have to redirect all links on my site that drive customers back home. In order for them feel more intimate with the brand and their purchase experience in general; therefore, leading into new customer acquisition as well!

When I signed up for this class, I thought I had a pretty good handle on digital marketing. After all, I had been working in the industry for a few years and had picked up a lot of useful information along the way. However, this class quickly showed me that there was still a lot left to learn. We dove into topics like SEO, social media marketing, and content marketing, and I quickly realized that there was a lot more to digital marketing that I need to tackle. This class not only taught me new skills and concepts, but it also challenged everything I thought I knew about digital marketing. As a result, I came out of the class with a much better understanding of how to market effectively online. What’s important about what we learned in this class is how beneficial email marketing is. We dunged into the necessary reasons why AB testing is a valuable tool to any brand or business. Lastly we learned how to understand the different types and styles of campaign you can use and why each one is different yet important.

Any business that wants to grow needs to test different marketing campaigns to see which one’s work best. This process is called A/B testing, and it can be used to compare two versions of a campaign to see which one performs better. For example, you could test two different subject lines for an email campaign to see which one gets more people to open the email. A/B testing is a valuable tool because it allows you to make informed decisions about your marketing campaigns based on data, rather than guesswork. Lastly, we learned how to understand the different types and styles of campaigns you can use and why each one is different yet important.

What I have learned from this class is the value of marketing and the power of influence.

Marketing is a powerful tool that can be used to influence people and create authentic connections with your targeted audience.

Influence in today's time can be compared to the antics of propaganda from our historic past. Propaganda first became a thing back during World War I, but it has been around for much longer than that--since at least 1914! It seems like all forms of media are guilty: movies trying out their own versions on social causes and politicians; advertisements using guilt trips or fear tactics (you'll die if you don't eat this); news programs broadcasted by television networks where they report lies as truth because "they" say so...the list goes ON AND ON!!

The difference between today's influence and yesterday’s was once more about selfish versus unselfish motivations. Today, we use propaganda for personal gain; however, our motives usually don't come at the expense of those who are targeted by them. The tactics are more honest. Transparent and are used to tell a better story as a means to connect genuinely. Which is why influence is so powerful and is now the main source for how people market and brand their products and services (Norwich University Online, 2020). 

Another significant take away from this class is understanding the value behind exposure. Getting the word out and taking up as much digital space as possible. The more exposure your brand has the stronger and wider your reach become. I have learned that having a solid strategy that is constant is just as important to your brand’s success as having a quality product. Today you cannot grow without a successful plan and an effective digital footprint.

Mastery Journal

My experience from this class starts with these key points.

·      People won’t use your website if they can’t find their way around it.

·      We don’t read pages. We scan them.

As I've learned in this class, it's important to dig deeper when creating a website. The more experience you have with sites that involve design and cooking aspects of your business will help make future projects go smoothly because adding usability practices is an easy way for them to not only look good but also be accessible by users on different devices or browsers.

I find that understanding how to do an analysis on my website and those of my clients is a huge advantage. Now, I can look at their sites with fresh eyes; breaking it down into its components like user experience or SEO strategies for better results in future updates!

The importance of findability cannot be overstated. If your site is not easily accessible, then no one will ever know how great it really works! The content quality was also an excellent point made in class this month when we discussed ways to ensure visitors stay on-site and explore further by providing them with high value information every time they visit our website or blog post page - even if only for seconds at first glance.