Whatâs the right E-commerce platform for you to start selling?
E-commerce is one of the fastest if not the fastest growing industries in the world. Before SaaS businesses announced themselves onto the bigstage, starting an e-commerce business involved a tedious amount of work and energy. Itâs not like you can start selling as soon as you want now, but it isnât that hard as it used to be few years ago.
A successful e-commerce business is a result of the right choices and decisions. When you want to start an e-commerce business, the first decision which is probably one of the most important one will decide how you move forward with your business, thatâs right, choosing the right e-commerce platform for your business. So how do you know which one is right for you? The internet is riddled with choices to spoil you, but not all platforms are right for your business. Letâs take a look at the different factors that can weigh into the decision when choosing an e-commerce platform
What are you selling?
What are you selling at your business plays a huge role in helping you decide if the e-commerce platform you are evaluating can handle it or not. Some e-commerce platforms are built to handle physical, some digital, and some both. Also the number of products you are planning to sell also decides the platform. So you need to decide on your products first â Digital, Physical, Options per product (colors, size, custom options), Offline selling and so on. Some platforms also have limitations on alcoholic and adult products, so a thorough research in understanding your product will definitely help you in reducing your search space.
How do you want your e-commerce website hosted?
Hosting is the next important decision to make. Normally there are two different options to host your e-commerce website â Host it on your own or pick a platform who does the hosting for you. If you host it yourself, you have to take care of maintenance and security. Also, you have to worry about keeping the platform up-to date and functional all the time, but you will remain in control of all your data and can move to a different hosting service whenever you want. But with cloud making its impact, many platforms offer its customers its own hosting, taking care of every need of their customer- security, features, hosting speed, and also making sure that the platforms stay updated all the time.
Is it SEO friendly?
E-commerce is all about discoverability. Most of the online visitors search through different search engines for specific products or product descriptions to find the right product. With 44% of every online purchase begins with an online search, making sure that your products found easily on search engines take higher priority than any marketing campaign. Hereâs a great article on what you should look for in an e-commerce platform for SEO.
http://ecommerce-platforms.com/compare/best-ecommerce-platform-seo
Features
E-commerce platforms need to impress online visitors with its functionality. Anyone can provide a simple e-commerce platform for businesses. Whatâs more important is, does the e-commerce platform, offer something unique that could make your business? Because, at the end of the day you are competing with other businesses for sales and visitors with similar products. To stand out you have to offer great service and features to your customers to make them come back to you again and again. Many e-commerce businesses also integrate with different services via plugins and integrations. This allows you to choose the features that you or your customer will enjoy and provide a seamless shopping experience.
Mobile friendly or Mobile-first?
This is the most important question that needs to be answered by any new business. Do they want to be mobile-friendly or mobile-first? Before answering, letâs look at what they both mean. Mobile-friendly normally means that your website is built for desktop visitors, but also works for mobile users. The website is optimized for mobile devices, allowing your customers to buy on the go. Mobile-first generally means that your e-commerce website is built keeping in mind mobile devices and its features. Mobile devices take precedence over the desktop website in terms of updates, features and sometimes even offers to attract more number of visitors.
Conclusion
With over 50% of the sales coming from mobile devices (the number is set to reach 70% by 2018) even with relatively less mobile penetration compared to desktops, you can understand the importance of mobile devices on e-commerce. So looking at the current growth of mobile commerce, mobile-friendly is not an option anymore. Every business who aims to be on the top needs to mobile-first and an e-commerce platform that lets them achieve this is the perfect match to their business.
About Us
At MartMobi, we believe that mobile is the present, not the future. We help online retailers go mobile with our m-commerce platform in less than a day, through both mobile commerce sites as well as our ecommerce app builder. We believe that this is a better solution than a responsive site because it is built ground-up for mobile shoppers, which is imperative to increase mobile conversions.
Our extremely friendly pricing allows customers with almost zero budgets to also increase conversion dramatically on mobile. We have taken great pains to make the entire process code-free, so it is really simple to use and ready to go.
Finally, we believe that every merchant is a brand. So our aesthetic designs allow customization so your mobile site and app reflect your brand. We would love to see you reap the rewards of the holiday shopping season, so write to us at [email protected] or call us anytime if you think we can help!

















