CRISP (Creative Industry Scientific Programme, 2011-2015) was the first large scale programme that put design at the heart of government-funded innovation in the Netherlands. It explored how design can play a strategic role in Dutch society and the economy, by using design methods and approaches to collaborate with people and organisations outside the design discipline itself. Design Academy Eindhoven and the three Dutch technical universities acted as programme co-founders. Putting Product Service Systems at the heart of the programme required designers to think and work more broadly and more strategically in response to large-scale societal challenges such as the growing need for care in an ageing society and the disruption of traditional industries. At Design Academy Eindhoven we used design in new ways to address these challenges. Thinking-throughmaking presents the lessons we learned. This publication concludes a series of ten publications of the Readership in Strategic Creati













