FA222 - project 1.
in this project we ask to Talk about an advertisement and criticize so I choose Costa coffee and zain.
First one: Every month, Costa Coffee manufactures and downloads a new drink, sometimes according to the season, and sometimes contracts with some companies to add their products to drinks such as sweets and chocolate. In this advertisement, hot and cold drinks of the same flavor were downloaded, but some ingredients and method of preparation differ, and this drink tastes like Toblerone chocolate. But I see that the two cold cups are depicted in a way from above. My mother the hot drink is depicted from the front, and this shows the imbalance in the situation of the drinks. As for the balance, they put the pieces of chocolate in a falling way, but as far as I know that the chocolate company logo is composed of yellow and orange, and I do not see that the company Costa put this in the advertisement. If they used these two colors in the background instead of the thinner color, it would have been better. As for the fonts used for the cookies, there is a clear difference between the name of the chocolate product and the names of the drinks, and here it will be a distraction in the eyes of the viewer in reading. If they wrote the names of the drinks in the same font as the chocolate product, it would be Best. Most importantly, they did not put a sign or word to indicate that a new drink would be downloaded or downloaded in the Costa store.
in second one: zain Telecom is one of the most prominent and reliable companies in the Kingdom of Bahrain. It makes offers during specific seasons to win customers and provide better ways of communication. In this ad, he talks about a new package that has been downloaded that helps young people, especially those who are studying, in facilitating them to communicate with each other and to work on projects in terms of an Internet that does not end with a small amount. But the advertisement that was made is crowded with writings. It is possible to write one sentence and put a number of elements to make it easier for the recipient to understand the advertisement faster. From my point of view, there is no need for the package number 149 and this is the number of packages that were made by them. As for the package details, it is possible to make a sentence Explanations indicating all this and placing it at the top in the middle and making a phone from which logos for social networking sites come out, here it will be easier for the viewer to understand the package by looking at the existing logos.









