What are the different types of Marketing? How and when to use them?
In the modern marketing world, there are several types of marketing that have very descriptive names: digital marketing, social media marketing, email marketing, content marketing.
But what about less clear-label marketing approaches like inbound marketing, lifecycle marketing, and experiential marketing?
Look at this marketing types and approaches, so that you can understand what are they and how to use them?
Account-Based Marketing:
Account-based marketing is a B2B marketing strategy that focuses on individual corporate customers rather than a market.
It tends to be highly targeted and personalized by using information about a specific customer account to tailor marketing campaigns, messaging, and creative assets to the specific characteristics, needs and preferences of each account.
Inbound Marketing:
With inbound marketing, you create high-quality content specifically designed to appeal to your ideal customer and attract them to your brand.
Purchase Marketing:
Most companies conduct at least some of the purchase marketing. As the name implies, purchase marketing is a marketing strategy designed to bring in new customers.
Search engine optimization, digital advertising, lead generation can be used as number of tactics, including anything designed to convince a new customer to buy a product or service.
Affiliate Marketing:
If you've ever read an online product collection that includes custom product purchase links, you've experienced affiliate marketing.
With affiliate marketing, an online retailer pays a commission to third parties (affiliates) who promote their products and send their customers to their site for purchase.
Awareness Marketing:
When you want to increase the visibility of your company, product or service, awareness marketing can help you capture your brand on the radar with your target audience, build brand awareness and prepare the groundwork for future conversions and sales.
Brand Marketing:
Instead of promoting a specific product or service, brand marketing focuses on the personality, purpose and character of your brand and focuses on the goal of establishing an emotional connection with visitors and customers. Usually uses humor, storytelling and inspirational messaging.
Experiential Marketing:
Experimental marketing is also called as interaction marketing which focuses on real-world experience, such as a personal event or an interactive display, designed to create a stronger bond between the brand and the customer by enabling people to experience a brand or product.
Lifecycle Marketing:
With lifecycle marketing, a brand provides targeted communication, marketing or advertising depending on where the customer is in the buying cycle, from customers purchase to becoming a repeating customer.
