Market Local-E

More than half of online searches are done on mobile devices, so if your site isn't optimized for mobile, you are missing the boat (a boat filled with money that’s on its way to your competitor’s dock).

Efficiently & effectively reach your customers with targeted digital advertising

Proprietary Real-Time Bidding platform built on High-Frequency Trading principles. Designed to optimize performance and delivery of LOCAL display advertising.

The challenge:

The audiences on local media company websites are highly desirable and in high demand.

Local media companies do not have enough impressions on their owned and operated websites to satisfy the demand.

The solution:

Sinclair Digital Solutions can place a piece of code on the local media company’s website.

Sinclair Digital Solutions can segment the various sections of the website (e.g, news, sports, weather, etc.) into separate audiences.

Sinclair Digital Solutions can reach these same audiences when they are viewing content on other websites after they leave the TV station website

The sales team has many more impressions to sell against these highly-desirable audiences

The power of Sinclair Digital...

Inventory:

Access to the widest array of premium, brand safe digital video and display inventory across desktop, mobile phones, and tablets.

Access to 900+ billion impressions per month

Reach more than 90% of the consumers in your local area

Programmatic buying provides access to name brand sites, apps and Big Data targeting without hefty commitments

Video ads are 100% in-stream (on desktop) and non-skippable

But Jason, how does this benefit my business?

We've all noticed the trend to "buy local", which ironically it's not just a local trend. We in northern Michigan have become more and more focused on local products and services, but the other increasing trend is to "watch local"- local news. From a 2014 survey done by AudienceSCAN, 44.2% of adults in the country answered "Local news" when asked: "Which are your favorite types of shows to watch on TV?"

So here are 7.9 facts about local news viewers:

52.4% are men

47.7% are aged 45-64

58.7% are married

36.3% have an above-average income level, 50k-100k/year

73.9% of the viewers live in the metro area of the market

When asked where in the past 12 months have they seen an ad that led them to take action, 75.7% said television

66.7% of these viewers, if price and product are the same, prefer to buy from a LOCALLY-OWNED business

Lastly (the .9), when asked where they turn for believable, trustworthy and accurate local weather, news, and sports, local news was resoundingly the top choice

(Why the .9, you may ask? Because I'm a marketing guy and listing facts gets boring!)

According to [Source: 2014 Ad-ology® AudienceSCAN study.]:

58.0% of US adults said "A locally-owned business" when asked: "If price and product are the same, I prefer to buy from..."

Age breakdown: Ages 25-34 (20.9%), Ages 55-64 (19.0%), Ages 45-54 (18.5%), Ages 35-44 (18.3%), Ages 65+ (12.1%), Ages 18-24 (11.4%)

57.4% of the audience are married.

Above Average Income ($50k - $100k)- 37.5%, Average Income ($25k - $50k) 30.4%

68.5% own their own homes