Implementation
Photo source
To implement something such as a social media strategy is to put it into effect and begin using it in your business. The company I worked with for the client project is the Capital Area Humane Society in Lansing, a business that I’m familiar with because the majority of pets I’ve had throughout my life have been adopted from there.Â
Possible Obstacles
The biggest challenge that the company may face with implementing my recommendations is keeping up with posting in a consistent pattern, as that was their biggest issue before. Posting more consistently will help boost their engagement on their platforms as well, and their audience will grow as well, so it’s a very beneficial practice. Their content itself was already engaging to their existing audience, it’s just a matter of posting consistently.
Conclusion
Overall, I’m really excited to see the improvements that the business will make in the future regarding their social media platforms; I enjoyed working with this business and helping them with their practices on social media. Taking this class helped me learn so much more about how important social media can be in the business world.










