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The so-called pool was filled with ‘virtual water’, which visitors both on the spot and on the Internet enhanced by adding imaginative life forms. The reciprocal interaction between real and virtually present people and the digital creatures constantly created new atmospheric images on the projected surface of the pool, so that the overall impression was essentially of a living organism. The virtual water also responded to climatic conditions in the form of data from a weather station on the pavilion roof. The artificial surface of the water changed during the course of the day and seasons, and thus linked the artificial with nature as well as the virtual with what can be experienced in reality.”

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See Prada’s entire Spring 2017 collection: here.