TV is no longer the cultural influencer it once was and in turn, we have seen a clear shift in the music media space over a relatively short space of time. As opportunities on traditional TV have diminished, new game-changing technologies have irrevocably altered the media consumption patterns and behaviours of music fans that want content when they want it. They are in the driving seat and want the keys to the Ferrari!
- Will McGillivray, Head of Content & Programming














