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SearchCap: Google in-depth articles, expanded text ads & search console emails

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google in-depth articles, expanded text ads & search console emails appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more here:: http://feeds.searchengineland.com/searchengineland?format=xml       

Google Search Console now let’s you unsubscribe from some email notifications

By Barry Schwartz Finally, after much feedback from webmasters, they can now unsubscribe and mute email notifications from the Google search console. The post Google Search Console now let’s you unsubscribe from some email notifications appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more here::…

Next #SEJThinkTank: How To Build A Galaxy of Content Through Repurposing by @dantosz

By Danielle Antosz If you want to learn more about how to create a ‘galaxy’ of content around each piece of content you build, you will want to join us for the next SEJ ThinkTank webinar on May the 4th (be with you) for a Star Wars-themed webinar. The post Next #SEJThinkTank: How To Build A Galaxy of Content Through Repurposing by @dantosz appeared first on Search Engine Journal. Read more here::…

Google brings back in-depth articles to search results after 17-day outage

By Barry Schwartz Google seems to have fixed what appeared to be a bug with their search results interface, where they no brought back the “in-depth articles” section for some queries. The post Google brings back in-depth articles to search results after 17-day outage appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more here::…

By Ginny Marvin With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position. The post In new test for Google text ads, headlines are expanded without sacrificing ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more here::…

Dynamic remarketing: not just for retailers anymore

By Laura Collins Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic. The post Dynamic remarketing: not just for retailers anymore appeared first… Please visit Search Engine Land for the full article. Read more here::…

Metrics blindness: Why it’s harming your link dev efforts

By Julie Joyce Do you make decisions based on metrics alone? Columnist Julie Joyce makes the case that this mindset can remove the critical human element from your marketing efforts. The post Metrics blindness: Why it’s harming your link dev efforts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more here::…

How to Optimize Your Content for More Search Traffic Using Ahrefs by @sejournal

By SEJ AdNouncements Research top ranking sites, and identify Google-associated keywords, to optimize your content and generate more traffic with Ahrefs. The post How to Optimize Your Content for More Search Traffic Using Ahrefs by @sejournal appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/       

Google Testing A Slimmed Down Version Of The Local Box

By Barry Schwartz Google is testing a minimalist version of the local box in the mobile search results. My best guess, it is a version for slower internet connections. The post Google Testing A Slimmed Down Version Of The Local Box appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more here::…

#AskTheAdSenseGuy: Google’s Fight Against Invalid Traffic by @admanjaybee

By John Brown In our latest #AskTheAdSenseGuy post, John Brown shares how Google fight against invalid traffic, as well as their take on other qualitative issues. The post #AskTheAdSenseGuy: Google’s Fight Against Invalid Traffic by @admanjaybee appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/       

Google ‘s Gary Illyes on AMP and Mobile Search #SEJSummit by @wonderwall7

By Kelsey Jones Webmaster Trends Analyst Gary Illyes joins me to discuss AMP, mobile SEO, and more. The post Google ‘s Gary Illyes on AMP and Mobile Search #SEJSummit by @wonderwall7 appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/       

Google AdWords Positions 1 and 4 Show Most Potential [STUDY] by @SouthernSEJ

By Matt Southern A study led by Adobe Media Optimizer finds that paid search ads that end up in the 4th position might actually produce the best results. The post Google AdWords Positions 1 and 4 Show Most Potential [STUDY] by @SouthernSEJ appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/       

86% of Local #SEO Experts Say Quality of Citations More Important Than Quantity by @AkiLiboon

By Aki Libo-on BrightLocal recently published their third Expert Local Citation survey. Read on to see some key takeaways from the survey. The post 86% of Local #SEO Experts Say Quality of Citations More Important Than Quantity by @AkiLiboon appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/       

SearchCap: Google purple ads, Shopping ads & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google purple ads, Shopping ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read more here:: http://feeds.searchengineland.com/searchengineland?format=xml       

SEJ Wrap-Up: Google Makes Major AdWords Adjustments & Digital Marketing Tips for Millennials by @megcabrera

By Meg Cabrera Google has done away with the archaic and confusing formula for displaying ad extensions with the introduction of new AdWords Adjustments. The post SEJ Wrap-Up: Google Makes Major AdWords Adjustments & Digital Marketing Tips for Millennials by @megcabrera appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/       

4 Tips For Successful Event Marketing by @megcabrera

By Meg Cabrera While it’s true that events help strengthen your brand, how do you know that you are doing it right? Here are four tips to successful event marketing. The post 4 Tips For Successful Event Marketing by @megcabrera appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/       

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa) by @erinsagin

By Erin Sagin Cross-functional communication fosters stronger marketing programs. Here are six ways your PPC and email marketing programs can work hand-in-hand. The post How to Get 10X More Out of Email Marketing with PPC (and Vice Versa) by @erinsagin appeared first on Search Engine Journal. Read more here:: http://www.searchenginejournal.com/feed/